{"id":1178,"date":"2010-07-05T13:24:24","date_gmt":"2010-07-05T18:24:24","guid":{"rendered":"http:\/\/exomarketing.biz\/?p=1178"},"modified":"2010-07-05T13:24:24","modified_gmt":"2010-07-05T18:24:24","slug":"why-are-teens-leaving-facebook-in-droves","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/","title":{"rendered":"Why Are Teens Leaving Facebook in Droves?"},"content":{"rendered":"

Well, droves is relative but 19%, 1 in five, could be considered a drove…<\/strong><\/p>\n

Teens leaving facebookWhat\u2019s causing this minor exodus is something I\u2019ve written about more than a year ago. I call it the Social Marketing Paradox.<\/p>\n

The Gazette finally breached the subject, and a research firm finally got the stats that validate my theory. If it\u2019s too popular and too mainstream, its death is assured.<\/p>\n

Facebook back then<\/strong>:<\/p>\n

A place where students, peers of the same age group, could call their own, a home away from parents, bosses, and other authority figures. Oh, and let\u2019s not forget the \u2018no marketers\u2019 aspect. I miss those days\u2026<\/p>\n

Facebook now<\/strong>:<\/p>\n

A place where you can\u2019t write anything personal anymore because even your grandma has an account, a place where employers (present or future) watch you like a hawk, and a place where everything revolves around marketing and people trying to push something on you all the time.<\/p>\n

Facebook is becoming another MySpace. And we all know what happened to MySpace\u2026<\/strong><\/p>\n

Let\u2019s look at some stats (all this is recent: 68% of teens say in the last 6 months):<\/p>\n

19% of teens have either abandoned facebook or visit less that a year ago.<\/p>\n

When asked why, 45% of teens said that it was boring\u2026 Now, that\u2019s a really bad answer, but a good question that pops up because of that answer is: \u201cWhy do teens find facebook boring all of the sudden?<\/strong>\u201d Sadly, that opened ended question was not probed properly during the cited research so we didn\u2019t get the answer\u2026 But I think we can formulate a hypothesis with the stats we did get.<\/p>\n

Of the teens that could formulate an answer, one third (30%) said either because parents are on facebook or too many other adults. 28% said they\u2019re more interested in other sites. 21% said because their friends are no longer on facebook.<\/p>\n

All this can be summed up by simple concept. The Cool Factor<\/strong>. Why are 21% of their \u2018friends\u2019 no longer on facebook, why are 28% of teens saying that other sites interest them more? Simple: because facebook is loosing the cool factor.<\/p>\n

What\u2019s the cool factor? Also simple: if you have to ask, it\u2019s what you are not.<\/strong><\/p>\n

But to understand it better (without the cynicism): It\u2019s where teens can be free, where they aren\u2019t watched, measured, and optimised, where they can express themselves and vent their frustrations without being afraid of jeopardizing their future careers, getting expelled, or losing their current jobs, and, most importantly, where marketers aren\u2019t bombarding them with constant demands to click \u2018Like\u2019 buttons.<\/p>\n

Wait a minute\u2026 That\u2019s Twitter!<\/p>\n","protected":false},"excerpt":{"rendered":"

Teens leaving facebookWhat\u2019s causing this minor exodus is something I\u2019ve written about more than a year ago. I call it the Social Marketing Paradox.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1178","post","type-post","status-publish","format-standard","hentry","category-social-networks-2"],"acf":[],"yoast_head":"\nWhy Are Teens Leaving Facebook in Droves? - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Are Teens Leaving Facebook in Droves?\" \/>\n<meta property=\"og:description\" content=\"Teens leaving facebookWhat\u2019s causing this minor exodus is something I\u2019ve written about more than a year ago. I call it the Social Marketing Paradox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-05T18:24:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/why-are-teens-leaving-facebook-in-droves\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/why-are-teens-leaving-facebook-in-droves\\\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/#\\\/schema\\\/person\\\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"Why Are Teens Leaving Facebook in Droves?\",\"datePublished\":\"2010-07-05T18:24:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/why-are-teens-leaving-facebook-in-droves\\\/\"},\"wordCount\":448,\"publisher\":{\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/#organization\"},\"articleSection\":[\"Social Networks\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/why-are-teens-leaving-facebook-in-droves\\\/\",\"url\":\"https:\\\/\\\/exob2b.com\\\/en\\\/why-are-teens-leaving-facebook-in-droves\\\/\",\"name\":\"Why Are Teens Leaving Facebook in Droves? - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/#website\"},\"datePublished\":\"2010-07-05T18:24:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/why-are-teens-leaving-facebook-in-droves\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/exob2b.com\\\/en\\\/why-are-teens-leaving-facebook-in-droves\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/why-are-teens-leaving-facebook-in-droves\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/exob2b.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Are Teens Leaving Facebook in Droves?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/exob2b.com\\\/en\\\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/exob2b.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\\\/\\\/exob2b.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/exob2b.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\\\/\\\/exob2b.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ExoB2B\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/1903572\\\/admin\\\/dashboard\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Exob2b\",\"https:\\\/\\\/www.threads.com\\\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/exob2b.com\\\/en\\\/#\\\/schema\\\/person\\\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\\\/\\\/exob2b.com\\\/en\\\/author\\\/collaborateur\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Are Teens Leaving Facebook in Droves? - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/","og_locale":"en_US","og_type":"article","og_title":"Why Are Teens Leaving Facebook in Droves?","og_description":"Teens leaving facebookWhat\u2019s causing this minor exodus is something I\u2019ve written about more than a year ago. I call it the Social Marketing Paradox.","og_url":"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2010-07-05T18:24:24+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"Why Are Teens Leaving Facebook in Droves?","datePublished":"2010-07-05T18:24:24+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/"},"wordCount":448,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"articleSection":["Social Networks"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/","url":"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/","name":"Why Are Teens Leaving Facebook in Droves? - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"datePublished":"2010-07-05T18:24:24+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/why-are-teens-leaving-facebook-in-droves\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Why Are Teens Leaving Facebook in Droves?"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":0,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}