{"id":1190,"date":"2010-02-25T11:17:55","date_gmt":"2010-02-25T16:17:55","guid":{"rendered":"http:\/\/exomarketing.biz\/?p=1190"},"modified":"2010-02-25T13:34:22","modified_gmt":"2010-02-25T18:34:22","slug":"social-media-in-b2b-marketing","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/social-media-in-b2b-marketing\/","title":{"rendered":"Social Media in B2B Marketing"},"content":{"rendered":"<p>Here&#8217;s one topic which is of concern for managers, especially B2B marketing and sales managers: <strong>Social media and their relevance in business development<\/strong>. Then, there are matters related to media selection and its interaction with the structures and operations of B2B companies.<\/p>\n<p>Today, I will answer the first question: the relevance of social media in B2B. Last December, I received very interesting statistics from emarketer on the use of social media in B2B as opposed to B2C. These statistics were taken from an extensive study on this subject.<\/p>\n<p><strong>Those who continue to believe that social media initiatives are only suitable for B2C, think again<\/strong>:<\/p>\n<ul>\n<li><span style=\"font-size: 13px; line-height: 19px;\">B2B companies take better advantage of the marketing possibilities of social media than B2C companies.<\/span><\/li>\n<li><span style=\"font-size: 13px; line-height: 19px;\">B2B companies are much more active than B2C companies in terms of the marketing initiatives they bring forward in social media.<\/span><\/li>\n<li><span style=\"font-size: 13px; line-height: 19px;\">B2B companies manage profits on more social media sites than B2C companies.<\/span><\/li>\n<\/ul>\n<p><strong>Here is a table taken from the study published by emarketer. It speaks for itself:<\/strong><\/p>\n<p>Of course, this is about B2B in general terms without differentiation for company size or industry type. <strong>But this should be a convincing indicator for most managers!<\/strong><\/p>\n<p>My next pieces will concentrate on the same topic, but will concentrate on certain elements that allow us to make the right tactical choices.<\/p>\n<p><strong>If you have questions or comments or if you want to share your B2B social media experience with us, please write. We just love to share stories!<\/strong><\/p>\n<p><strong>If you&#8217;re already serious, have decided to incorporate social media marketing, and are ready to start, you may sign up for our Free Web Marketing Audit.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s one topic which is of concern for managers, especially B2B marketing and sales managers: Social media and their relevance in business development. Then, there are matters related to media selection and its interaction with the structures and operations of B2B companies.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1366,15],"tags":[50],"class_list":["post-1190","post","type-post","status-publish","format-standard","hentry","category-reseaux-sociaux-2-en","category-social-networks-2","tag-marketing-b2b-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media in B2B Marketing - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/social-media-in-b2b-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media in B2B Marketing\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s one topic which is of concern for managers, especially B2B marketing and sales managers: Social media and their relevance in business development. 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