{"id":13243,"date":"2015-02-18T08:51:36","date_gmt":"2015-02-18T13:51:36","guid":{"rendered":"http:\/\/exob2b.com\/blog\/site-web-b2b-personnalite-2-2\/"},"modified":"2015-02-18T08:51:36","modified_gmt":"2015-02-18T13:51:36","slug":"site-web-b2b-personnalite-2","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/site-web-b2b-personnalite-2\/","title":{"rendered":"B2B Website: show your character"},"content":{"rendered":"<p>Votre site web en dit plus que vous le pensez sur vous et votre entreprise. Il est l\u2019un des premiers canaux de communication, l\u2019une des premi\u00e8res sources de contact entre le prospect et vous. Votre site, c\u2019est la premi\u00e8re impression.<\/p>\n<p>Oui, votre site web est un outil de vente, <a href=\"https:\/\/exob2b.com\/blog\/web-site-vitrine-contenu-blog\/\">il est plus qu\u2019une vitrine comme je l\u2019expliquais il y a quelques mois<\/a>. Il est donc crucial qu\u2019il transmette plusieurs choses. Les choses \u00e9videntes avant tout\u00a0: quelle est votre offre ? Quels sont vos services ? Qu\u2019offrez-vous de plus que les autres ? Tout cela est important et doit \u00eatre pr\u00e9sent\u00e9 clairement, de mani\u00e8re \u00e0 balayer d\u2019un revers de la main tous les doutes possibles. Votre site web doit crier au monde\u00a0: \u00ab\u00a0nous faisons \u00e7a, nous le faisons bien\u00a0\u00bb.<\/p>\n<p>C\u2019est la premi\u00e8re \u00e9tape, mais il serait dommage de se limiter \u00e0 cela. Le site web est <a href=\"https:\/\/exob2b.com\/blog\/contenu-site-web-arborescence\/\">un support fascinant et complet<\/a> o\u00f9 l\u2019on peut transmettre bien plus qu\u2019une offre. C\u2019est un moyen de communication visuel, qui transmet un sentiment g\u00e9n\u00e9ral par ses photos, ses textes, ses vid\u00e9os\u2026 Se limiter aux \u00ab\u00a0bonnes pratiques\u00a0\u00bb, c\u2019est faire un site qui risque d\u2019\u00eatre trop aust\u00e8re, qui ressemble aux autres et qui ne montre pas comment votre entreprise se distingue, et <a href=\"https:\/\/exob2b.com\/blog\/site-web-b2b-achat\/\">ce qui fera la diff\u00e9rence pour le client.<\/a><\/p>\n<p>Il est important de d\u00e9passer les \u00ab\u00a0bonnes pratiques\u00a0\u00bb pour donner de la personnalit\u00e9 et faire un site qui vous ressemble, et qui ressemble \u00e0 votre entreprise. Cela passe par un ton qui vous est propre, et qui fera r\u00e9agir (en bien ou en moins bien) les visiteurs. Faire r\u00e9agir est presque une victoire, cela pousse \u00e0 en voir plus, \u00e0 naviguer et \u00e0 essayer de comprendre. C\u2019est la premi\u00e8re phase de trois \u00e9tapes qu\u2019on utilise souvent en marketing et en communications\u00a0: know, like, trust.<\/p>\n<p>Si <a href=\"https:\/\/exob2b.com\/services\/creation-outils-marketing\/site-web\/\">votre site web <\/a>est aussi clair que singulier, s\u2019il montre que votre entreprise a une personnalit\u00e9 et qu\u2019elle en est fi\u00e8re, alors ces trois entit\u00e9s seront bien lanc\u00e9es. Il ne vous reste qu\u2019\u00e0 convertir le prospect en client.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Votre site web en dit plus que vous le pensez sur vous et votre entreprise. Il est l\u2019un des premiers canaux de communication, l\u2019une des premi\u00e8res sources de contact entre le prospect et vous. Votre site, c\u2019est la premi\u00e8re impression. Oui, votre site web est un outil de vente, il est plus qu\u2019une vitrine comme [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,1355],"tags":[],"class_list":["post-13243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","category-marketing-contenu-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Website: show your character - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/site-web-b2b-personnalite-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Website: show your character\" \/>\n<meta property=\"og:description\" content=\"Votre site web en dit plus que vous le pensez sur vous et votre entreprise. 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