This is the first step before any planning, writing, design takes place. Who are you talking to? What service or product are you selling? Once you\u2019ve determined this, then you must meticulously chose the best possible magazine in which to advertise, that is within your budget because the bigger the magazine circulation the more you pay per square inch.<\/p>\n
With all the electronic distractions we have in our modern daily lives, it is extremely difficult as a marketer to get this valuable attention from a reader browsing through a periodical.<\/p>\n
In a perfect world everyone would buy a full page ad eliminating any competition for attention on that page. But if you budget only permits a quarter page ad, then you must work that much harder to get the reader to stop on and look at your ad.<\/p>\n
Use strong copywriting. <\/strong>Using short powerful headlines, clear concise descriptions, benefits and advantages will succeed keeping the readers interested. But remember to keep it short, because a long exhaustive copy block will discourage them and they will turn the page.<\/p>\n Be creative with graphic design.<\/strong> This is where you want to create a memorability factor and you achieved this through innovative design, quality photography, solid use of typography, negative space and colour.<\/p>\n If you are a Fortune 500 company chances are your believability factor and reputation is established. If you are not, the magazine advertisement must be credible in its product or service offering and must transmit a trustworthy and honest message.<\/p>\n In North America the simple fact that we read from left to right determines how to layout your page. Some readers scan a page diagonally, others scan in the form a the letter \u201cZ\u201d. Keeping this in mind your important information such as your brand, titles, product offerings should be at the top or bottom quarter of the page and details or secondary information closer towards the middle.<\/p>\n You are spending time and money to develop a magazine campaign to launch a product or service. Right? You want to generate as many sales leads as possible with every marketing effort. Right?<\/p>\n In order to achieve this, you must make it easy for your potential customer to get in touch with you. Make sure your phone number<\/strong>, email<\/strong> and website address<\/strong> are clearly visible on the page and not hidden within some obscure design feature.<\/p>\n You can go even further<\/strong> by creating \u201ccall to action<\/strong>\u201d on the ad. The readers enter a web address that will take them to a specific landing page with an online form on your website. Ideally, there must be an incentive (a what\u2019s in it for me) such as a cutting edge case study or technical information guide.<\/p>\n Now you print advertising<\/strong> is not only text and colourful ink on paper, but also a potential lead generating machine<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":" Define your target audience This is the first step before any planning, writing, design takes place. Who are you talking to? What service or product are you selling? Once you\u2019ve determined this, then you must meticulously chose the best possible magazine in which to advertise, that is within your budget because the bigger the magazine […]<\/p>\n","protected":false},"author":9,"featured_media":13252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1535,98],"tags":[],"class_list":["post-13255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancement-produit-en","category-product-launch-2"],"acf":[],"yoast_head":"\nConvey believability in your message<\/h2>\n
Organize your information<\/h2>\n
Introduce a \u201ccall to action\u201d in your ad<\/h2>\n