{"id":13360,"date":"2015-03-05T16:08:46","date_gmt":"2015-03-05T21:08:46","guid":{"rendered":"http:\/\/exob2b.com\/blog\/instagram-b2b-blogue-2\/"},"modified":"2022-10-04T09:20:24","modified_gmt":"2022-10-04T13:20:24","slug":"instagram-b2b-blogging","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/instagram-b2b-blogging\/","title":{"rendered":"Instagram for the B2B industry, or visual blogging"},"content":{"rendered":"

You\u2019ll probably agree that displaying an image with a LinkedIn status has more impact than a simple text. You can also agree that writing blogs can take a lot of effort. How can you merge the two without straining yourself during the task?<\/p>\n

Here’s a suggestion for \u201ceasy\u201d blogging (sometimes). I suggest using Instagram<\/a>, yes, Instagram; the mobile application that allows you to share photos with your smart phone, phablet or tablet; basically, everything except a desktop computer (for now).<\/p>\n

Instagram in B2B<\/h2>\n

The principle is simple: “a picture is worth a thousand words.” If this is the case, a good image taken from your mobile or tablet will be the main text of your blog post. As said by our national comedian, Yvon Deschamps: “We do not want to know, we want to see. \u00bb<\/p>\n

You can either use or, choose not to use, Instagram filters to add some ‘shine’ to your photo or correct lighting, colors, add artistic effects, etc.<\/p>\n

Accompany any relevant description, context, event or other message you want to communicate.<\/p>\n

Add a link to your site or article of your blog.<\/p>\n

Complete with word clicks or, hash tags (this is useful because many prospects seek you out according to key words related to their interests).<\/p>\n

Share your Instagram account and most importantly, enjoy the sharing feature on other social networks, such as LinkedIn!<\/p>\n

The case of Maersk Group<\/h2>\n

Take the example of the global shipping container company, Maersk <\/a>\u00a0, one of the pioneers in the use Instagram in its B2B social media mix. You\u2019ll notice when visiting their Instagram page<\/a> the character of the subjects, sometimes with slightly lighter touches.<\/p>\n

With the same idea, but a local version, the Port of Montreal is also on Instagram.<\/a><\/p>\n

What should you talk about?<\/h2>\n

Instagram is also useful to share news, highlight an upcoming event, support a product launch or service, share the successes of a client and, pass on a little “human” touch overall.<\/p>\n

Here is a list of items on which you could focus on in your use of Instagram.<\/p>\n