{"id":13447,"date":"2015-03-24T07:41:41","date_gmt":"2015-03-24T11:41:41","guid":{"rendered":"http:\/\/exob2b.com\/?p=13447"},"modified":"2015-03-24T07:53:41","modified_gmt":"2015-03-24T12:53:41","slug":"inbound-marketing-complement-traditional-marketing","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/","title":{"rendered":"Inbound marketing in B2B, a complement to traditional marketing"},"content":{"rendered":"<p>Originated from Web 2.0, inbound marketing has been, for 10 years now, on all marketing shareholders lips. It concerns both the marketing process and sales process. Indeed, it allows us to generate leads or qualified sales leads, but it also involves converting them into customers or even, gaining their loyalty.<\/p>\n<p>Inbound marketing consists of making available, through different channels (blogs, social networks), added-value content that will attract a predefined target.<\/p>\n<p><strong>What makes it worth it?<\/strong><\/p>\n<p>The advantage of inbound marketing compared to outbound marketing is based on different elements. Here are a few:<\/p>\n<ul>\n<li>Greater efficiency<\/li>\n<li>A lower cost per lead; up to 62% lower than in traditional marketing<\/li>\n<li>A non-intrusive relationship that generates one to one dialogue and engagement<\/li>\n<li>An accurate measurement<\/li>\n<\/ul>\n<p><strong>Inbound and outbound, two complementary approaches<\/strong><\/p>\n<p>In general, most modern approaches mean\u00a0the other\u00a0approaches are out of the picture; well, not for\u00a0inbound marketing. Indeed, attracting a target with content takes time. Coupling inbound marketing with outbound marketing will\u00a0be beneficial for the company as it will optimize time.<\/p>\n<p>Here are some concrete activities of traditional marketing that we recommend carrying out jointly with the activities of inbound marketing:<\/p>\n<ul>\n<li>Customer Newsletters: Considered as the 4th most effective marketing tactic for content (<em>2010 B2B Content Marketing Benchmarks, Budgets and trends Survey<\/em>), newsletters are a perfect marketing tool to share educational, institutional, informational or shopping content. They are also an opportunity to create a stronger relationship with its customers and to remind its prospects of them.<\/li>\n<li>Invitation Emails to professional events: email campaigns are a very efficient and cost effective way to reach a target audience, with a high conversion rate (see <a href=\"https:\/\/exob2b.com\/en\/publications\/eastpack-an-effective-and-profitable-email-campaign\/\">Eastpack case study<\/a>).<\/li>\n<\/ul>\n<p>More than these two examples, the majority of traditional marketing tactics can provide a good boost to inbound marketing. It would be a shame to miss out!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Originated from Web 2.0, inbound marketing has been, for 10 years now, on all marketing shareholders lips. It concerns both the marketing process and sales process. Indeed, it allows us to generate leads or qualified sales leads, but it also involves converting them into customers or even, gaining their loyalty. Inbound marketing consists of making [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,1365],"tags":[],"class_list":["post-13447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","category-marketing-inbound-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound marketing, a complement to traditional marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound marketing in B2B, a complement to traditional marketing\" \/>\n<meta property=\"og:description\" content=\"Originated from Web 2.0, inbound marketing has been, for 10 years now, on all marketing shareholders lips. It concerns both the marketing process and sales process. Indeed, it allows us to generate leads or qualified sales leads, but it also involves converting them into customers or even, gaining their loyalty. Inbound marketing consists of making [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-24T11:41:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-03-24T12:53:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"Inbound marketing in B2B, a complement to traditional marketing\",\"datePublished\":\"2015-03-24T11:41:41+00:00\",\"dateModified\":\"2015-03-24T12:53:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/\"},\"wordCount\":310,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Content Marketing\",\"Marketing inbound -\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/\",\"url\":\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/\",\"name\":\"Inbound marketing, a complement to traditional marketing\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2015-03-24T11:41:41+00:00\",\"dateModified\":\"2015-03-24T12:53:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inbound marketing in B2B, a complement to traditional marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Inbound marketing, a complement to traditional marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Inbound marketing in B2B, a complement to traditional marketing","og_description":"Originated from Web 2.0, inbound marketing has been, for 10 years now, on all marketing shareholders lips. It concerns both the marketing process and sales process. Indeed, it allows us to generate leads or qualified sales leads, but it also involves converting them into customers or even, gaining their loyalty. Inbound marketing consists of making [&hellip;]","og_url":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2015-03-24T11:41:41+00:00","article_modified_time":"2015-03-24T12:53:41+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"Inbound marketing in B2B, a complement to traditional marketing","datePublished":"2015-03-24T11:41:41+00:00","dateModified":"2015-03-24T12:53:41+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/"},"wordCount":310,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#primaryimage"},"thumbnailUrl":"","articleSection":["Content Marketing","Marketing inbound -"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/","url":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/","name":"Inbound marketing, a complement to traditional marketing","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#primaryimage"},"thumbnailUrl":"","datePublished":"2015-03-24T11:41:41+00:00","dateModified":"2015-03-24T12:53:41+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/inbound-marketing-complement-traditional-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Inbound marketing in B2B, a complement to traditional marketing"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/13447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=13447"}],"version-history":[{"count":0,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/13447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=13447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=13447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=13447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}