{"id":13512,"date":"2015-03-26T12:21:43","date_gmt":"2015-03-26T16:21:43","guid":{"rendered":"http:\/\/exob2b.com\/?p=13512"},"modified":"2023-06-14T09:44:52","modified_gmt":"2023-06-14T13:44:52","slug":"corporate-branding-social-media-sites-b2b","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/corporate-branding-social-media-sites-b2b\/","title":{"rendered":"Why you should apply your corporate branding to your social media sites in B2B"},"content":{"rendered":"<p>Your social media sites, Linkedin, Twitter and Facebook just to name a few, are mandatory extension of your online strategy, if you want to reach a maximum amount of people and generate qualified leads. An increasing amount of web surfers will actually discover your company or product for the first time via social media.<\/p>\n<p>For this reason it is really important that the branding you fine tuned and worked so hard to establish for your corporate website, is also thought out and applied to your social media web pages. This way the web visitor will recognize familiar visual cues from one platform to another.<\/p>\n<p>The challenge in trying to create a uniform visual presentation across all social media platforms is the size of the area in which you can play around with the graphics. Here are some specs for the header image areas from the three major sites :<\/p>\n<p><strong>Twitter<\/strong> has a nice full width image with a recommended dimension of 1500 x 500 pixels. The entire visual is visible with the exception of the profile image on the left side. You can really showcase a product or create a mood on this platform.<\/p>\n<p><strong>Linkedin<\/strong> for its Brand Pages, has a much smaller surface to work with, 646 x 220 pixels, the visual impact is less than with Twitter, but enough to communicate your brand.<\/p>\n<p>The regular profile pages on the other hand, have a full width image surface area of 1400 x 425 pixels, with which you can have some fun, but be careful not to have any vital information or image data fall beneath the zone reserved for the profile shot and account information.<\/p>\n<p><strong>Facebook<\/strong> has a header image dimension of 851 x 315 pixels that is partially covered on the left side by the profile photo, still plenty of real estate to get your message across.<\/p>\n<p>Don\u2019t forget to be creative when designing your profile pages but don\u2019t steer too far from the original branding standards set out and defined on your website.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your social media sites, Linkedin, Twitter and Facebook just to name a few, are mandatory extension of your online strategy, if you want to reach a maximum amount of people and generate qualified leads. An increasing amount of web surfers will actually discover your company or product for the first time via social media. For [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1366,15,2],"tags":[],"class_list":["post-13512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux-2-en","category-social-networks-2","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The importance of branding your B2B social media sites<\/title>\n<meta name=\"description\" content=\"An increasing amount of web surfers will actually discover your company or product for the first time via social media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. 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