Sometimes I come across the best articles. Last week it was ClickZ and a little piece about how politicians are complaining that their political advertising doesn\u2019t work on Facebook.<\/p>\n
Heh, heh. This made my day. I\u2019m a fan of Facebook for many reasons, but this takes the cake.<\/p>\n
Politicians have been complaining about the quantity of people that \u2018Report This Ad\u2019 (the little X to the right of an ad) and then click \u2018offensive\u2019 of \u2018misleading\u2019. What\u2019s cool about this is that it lowers the ads quality score and can eventually kill it completely.<\/p>\n
“It just crushes your quality score and the next thing you know your ad isn’t running<\/em>,” said Zac Moffatt, partner at Targeted Victory, an agency that often runs Facebook ad campaigns on behalf of Republican candidates. Moffatt said he saw the ad removal data affect multiple campaigns toward the end of the 2010 election cycle. It warms my cynical soul that Facebook doesn\u2019t force feed us advertising, but allows us (somewhat) to control what we are exposed to, and contrary to the \u2018political advertising specialists\u2019 I find this really nifty.<\/p>\n So, if you\u2019re like me, and you think that politics should remain in the realm of debate, reason, and discussion, AND NOT marketing, PR, or advertising. If you believe that politics should be run by the people for the people, and not by lobby groups for private interests. The answer is simple.<\/p>\n When you see a political ad, hit the little X, and click \u2018offensive\u2019 or \u2018misleading\u2019.<\/p>\n After all, if there is one type of person on the planet that should understand democracy, it\u2019s politicians, no?<\/p>\n","protected":false},"excerpt":{"rendered":" Sometimes I come across the best articles. Last week it was ClickZ and a little piece about how politicians are complaining that their political advertising doesn\u2019t work on Facebook.<\/p>\n","protected":false},"author":2,"featured_media":1058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-networks-2"],"acf":[],"yoast_head":"\n
\n-Excerpt courtesy of ClickZ<\/p>\n