{"id":13975,"date":"2015-05-28T09:33:59","date_gmt":"2015-05-28T14:33:59","guid":{"rendered":"http:\/\/exob2b.com\/?p=13975"},"modified":"2021-12-09T16:41:42","modified_gmt":"2021-12-09T21:41:42","slug":"resellers-vars-agents-b2b-distribution","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/","title":{"rendered":"Before looking for resellers, VARs, agents and other type of B2B distribution&#8230;"},"content":{"rendered":"<p>Revenues are flat or falling? \u201cLet\u2019s sign up partners and distributors!\u201d says the sales director.<\/p>\n<p>In rough times like in new market penetration, distributors, value added resellers (VARs), partners, agents and channel partnerships are a normal sales director suggestion.<\/p>\n<p>Unfortunately, too many B2B companies invest without preparation in the magical world of channels. They more or less consciously ignore that channels can make or break your sales revenue goals and overlook the work required to acquire quality partners versus a quantity of them.<\/p>\n<p>Strong channels bring mindshare and sales. Weak ones will kill you.<\/p>\n<p>Still, if well prepared and orchestrated, what we call in the marketing lingo \u201cdistribution\u201d or indirect sales, brings high value and get your sales going.<\/p>\n<h2>Going direct or not?<\/h2>\n<p>If you can go direct, well don\u2019t excuse yourself and go! But for many markets and types of products and service, going through channels is the only way. For many, it\u2019s a strategic choice and for some, tactical. It\u2019s a question of context and business objectives.<\/p>\n<p>Depending on your situation, consider these in weighting your options.<\/p>\n<h3>A lot of end customers like to buy from resellers<\/h3>\n<p>Depending of your B2B industry, for end customers, or if you prefer, end-users, it\u2019s convenient to buy from a source that offers:<\/p>\n<ul>\n<li>A one-stop shop to purchase a variety of products and services<\/li>\n<li>Tech support, especially for complicated stuff<\/li>\n<li>Logistics, read an easy way to order, get an invoice and delivery of merchandise<\/li>\n<li>An <a href=\"https:\/\/exob2b.com\/en\/blog\/the-role-of-emotions-in-b2b\/\">easy way of doing business<\/a> (SMB versus Mr Big Corporate)<\/li>\n<li><a href=\"https:\/\/exob2b.com\/en\/blog\/importance-business-relations-in-b2b\/\">Face-to-face contact<\/a><\/li>\n<\/ul>\n<h3>Faster time to market<\/h3>\n<p>Often, the benefit of resellers, partners, agents and so on is their reach in various market segments. Such client relationship will accelerate your sale.<\/p>\n<p>But beware of over distribution. More distribution doesn\u2019t always equal more revenue\u2026 Keep in mind that an external sales force require as much support and education than your own. You have limited resources and time. Don\u2019t spread too much.<\/p>\n<h3>Customer relationship ownership is not yours<\/h3>\n<p>Choosing to go with a partner means that the client ownership is not yours. Partners will then have power over you. Partners are independent businesses with their own agendas. Act as a partner, bring value, provide support, <a href=\"https:\/\/exob2b.com\/en\/blog\/lead-nurturing-crm-patience-pays\/\">share leads<\/a> through a CRM system and communicate tightly. Remind them also than it\u2019s a two way street.<\/p>\n<h2>Choose your partner wisely and don\u2019t lose time<\/h2>\n<p>A real partner will put serious efforts in the relationship. You must too. The first 6 months are therefore critical to go from say 0% to 10% of your partner\u2019s revenue. If it doesn\u2019t work, make it work or get out of this relationship, fast!<\/p>\n<h3>Partnership means accountability<\/h3>\n<p>Bravo, you signed up new partners. Do you expect them to train themselves and create sales material for you? You look for a partner, right? Be one.<\/p>\n<p>On the flip side, partnership means accountability. Do quarterly meetings with <a href=\"https:\/\/exob2b.com\/en\/blog\/the-importance-of-an-up-to-date-sales-funnel\/\">sales objectives<\/a> and continuous investment to help you both grow.<\/p>\n<h2>Final word<\/h2>\n<p>Should you choose to go through indirect sales model, remember, it takes two to tango. A distribution partnership through channel partners, VARs, agents and so on holds to value, support, business objectives and communication. Just like a life partner, be very selective, clear and communicate, communicate and communicate.<\/p>\n<p>If you look for a partner, start being one for them. Then see if it works. If it doesn\u2019t, don\u2019t stick around. Be quick. It\u2019s strictly business.<\/p>\n<p>Good luck with your distribution. Get in touch with me to discuss how we can help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Revenues are flat or falling? \u201cLet\u2019s sign up partners and distributors!\u201d says the sales director. In rough times like in new market penetration, distributors, value added resellers (VARs), partners, agents and channel partnerships are a normal sales director suggestion. Unfortunately, too many B2B companies invest without preparation in the magical world of channels. They more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-13975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Before looking for resellers, VARs, agents and other type of B2B distribution... - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Before looking for resellers, VARs, agents and other type of B2B distribution...\" \/>\n<meta property=\"og:description\" content=\"Revenues are flat or falling? \u201cLet\u2019s sign up partners and distributors!\u201d says the sales director. In rough times like in new market penetration, distributors, value added resellers (VARs), partners, agents and channel partnerships are a normal sales director suggestion. Unfortunately, too many B2B companies invest without preparation in the magical world of channels. They more [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-28T14:33:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-09T21:41:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/meeting-sketch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"819\" \/>\n\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"Before looking for resellers, VARs, agents and other type of B2B distribution&#8230;\",\"datePublished\":\"2015-05-28T14:33:59+00:00\",\"dateModified\":\"2021-12-09T21:41:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/\"},\"wordCount\":606,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/meeting-sketch.jpg\",\"articleSection\":[\"Business Development\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/\",\"url\":\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/\",\"name\":\"Before looking for resellers, VARs, agents and other type of B2B distribution... - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/meeting-sketch.jpg\",\"datePublished\":\"2015-05-28T14:33:59+00:00\",\"dateModified\":\"2021-12-09T21:41:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#primaryimage\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/meeting-sketch.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/meeting-sketch.jpg\",\"width\":819,\"height\":819},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Before looking for resellers, VARs, agents and other type of B2B distribution&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Before looking for resellers, VARs, agents and other type of B2B distribution... - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/","og_locale":"en_US","og_type":"article","og_title":"Before looking for resellers, VARs, agents and other type of B2B distribution...","og_description":"Revenues are flat or falling? \u201cLet\u2019s sign up partners and distributors!\u201d says the sales director. In rough times like in new market penetration, distributors, value added resellers (VARs), partners, agents and channel partnerships are a normal sales director suggestion. Unfortunately, too many B2B companies invest without preparation in the magical world of channels. They more [&hellip;]","og_url":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2015-05-28T14:33:59+00:00","article_modified_time":"2021-12-09T21:41:42+00:00","og_image":[{"width":819,"height":819,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/meeting-sketch.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"Before looking for resellers, VARs, agents and other type of B2B distribution&#8230;","datePublished":"2015-05-28T14:33:59+00:00","dateModified":"2021-12-09T21:41:42+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/"},"wordCount":606,"commentCount":0,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/meeting-sketch.jpg","articleSection":["Business Development"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/","url":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/","name":"Before looking for resellers, VARs, agents and other type of B2B distribution... - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/meeting-sketch.jpg","datePublished":"2015-05-28T14:33:59+00:00","dateModified":"2021-12-09T21:41:42+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#primaryimage","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/meeting-sketch.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/meeting-sketch.jpg","width":819,"height":819},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/resellers-vars-agents-b2b-distribution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Before looking for resellers, VARs, agents and other type of B2B distribution&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/13975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=13975"}],"version-history":[{"count":1,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/13975\/revisions"}],"predecessor-version":[{"id":30691,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/13975\/revisions\/30691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media\/30690"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=13975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=13975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=13975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}