{"id":14565,"date":"2015-07-09T10:37:38","date_gmt":"2015-07-09T14:37:38","guid":{"rendered":"http:\/\/exob2b.com\/?p=14565"},"modified":"2023-10-20T09:48:14","modified_gmt":"2023-10-20T13:48:14","slug":"how-to-create-an-effective-homepage-and-website","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/how-to-create-an-effective-homepage-and-website\/","title":{"rendered":"How to create an effective homepage and website"},"content":{"rendered":"<p><strong>\u00a0Clean effective design<\/strong><\/p>\n<p>Design is \u201cvery subjective\u201d you like or don\u2019t like. Web design is more than just choosing fonts and colours, it is the process of planning how content will be displayed on a computer screen, but also and more importantly these days, on mobile devices and tablets.<\/p>\n<p>The objective of your site I can be to convert your visitors into customers, or get them to sign up for a newsletter or blog email. In order for this to happen you must grab their attention and get them to take action.<\/p>\n<p>There are design best practices that can be observed that may increase conversions. Here are a few examples:<\/p>\n<ul>\n<li>Establishing a grid for element alignment and the use of consistent spacing will create an overall harmony on your homepage and throughout the site.<\/li>\n<li>Use a clear navigation menu, make sure it is available on every page, and if possible on scroll with a simple \u201csticky menu\u201d<\/li>\n<li>Use visible, high contrasting \u201ccall to action\u201d buttons when you want to put emphasis on where you want to take the visitors. As opposed to a regular hyperlinks.<\/li>\n<li>Use arrows for example to direct your visitor instead embedding actions in a text bloc will speed up understanding of where you want to take them.<\/li>\n<li>Make sure your headings, sub headings and copy blocs are distinguishable so that when you scroll a long page, you can easily see where a section ends and the next begins. Also keep the format throughout the site to maintain consistency.<\/li>\n<li>The most important design feature is to <strong>keep it clean and <\/strong><strong>uncluttered<\/strong> giving the impression that each and every element on a page was planned with purpose.<\/li>\n<\/ul>\n<p><strong>Responsive<\/strong><\/p>\n<p>Responsive web happens in the CSS file where you assign \u201c@media breakpoints\u201d so that when you land on a website your device will display the content correctly based on your devices viewport and orientation.<\/p>\n<p>There are too many devices out there to count, whether it be mobile phones or tablets, laptops and desktop computers in various sizes and flavours, it is impossible to design a site for each.<\/p>\n<p>To get around this, you must implement a fluid design strategy using percentages instead of fixed pixels for most of the content, but, sometimes it is not enough and a breakpoint is needed, where the specific content will actually shift around to optimize your screen real estate.<\/p>\n<p>Standards are slowly being applied across device manufacturers so that the HTML code is displayed correctly and predictively from one device to another but there is always the need to tweak ever so slightly to make it just right.<\/p>\n<p><strong>If your site is not responsive, your mobile visitors will go elsewhere.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Clean effective design Design is \u201cvery subjective\u201d you like or don\u2019t like. Web design is more than just choosing fonts and colours, it is the process of planning how content will be displayed on a computer screen, but also and more importantly these days, on mobile devices and tablets. The objective of your site I [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":35983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1486,194],"tags":[],"class_list":["post-14565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-developpement-web-en","category-web-design-and-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design for responsive, how to create an effective homepage and website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/how-to-create-an-effective-homepage-and-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create an effective homepage and website\" \/>\n<meta property=\"og:description\" content=\"\u00a0Clean effective design Design is \u201cvery subjective\u201d you like or don\u2019t like. 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The objective of your site I [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/how-to-create-an-effective-homepage-and-website\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-09T14:37:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-20T13:48:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2015\/07\/design-to-responsive.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean Gougeon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/5ca6150160c2b6c2e86f3d706d12c96e\",\"name\":\"Jean Gougeon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/61cb13a1252e94ff063bf1e042a677b299f059e60df520d555a92e95620d1124?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/61cb13a1252e94ff063bf1e042a677b299f059e60df520d555a92e95620d1124?s=96&d=mm&r=g\",\"caption\":\"Jean Gougeon\"},\"description\":\"Apr\u00e8s plus de 25 ans d\u2019exp\u00e9rience en design graphique imprim\u00e9 et plus de 15 ann\u00e9es en design et d\u00e9veloppement web, Jean a rejoint l\u2019\u00e9quipe d\u2019Exo B2B. 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