{"id":14715,"date":"2015-08-28T15:29:08","date_gmt":"2015-08-28T20:29:08","guid":{"rendered":"http:\/\/exob2b.com\/?p=14715"},"modified":"2015-08-28T15:29:08","modified_gmt":"2015-08-28T20:29:08","slug":"mobile-marketing-and-b2b","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/","title":{"rendered":"Mobile marketing and B2B"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted in January 2015, predicts that the share of smart phones in relation to the population would be 69% in the US and 67% for Canada.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Given this change in practice, companies are adapting and new terms are emerging, such as m-commerce and m-marketing. The mobile site is taken into account in marketing strategies, even in the B2B sector.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">Some tools for mobile marketing<\/span><\/h3>\n<p class=\"p2\"><strong><span class=\"s1\">Responsive or adaptive sites:<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">To differentiate the two concepts, I invite you to visit this <a href=\"https:\/\/exob2b.com\/en\/adaptive-responsive\/\"><span class=\"s2\">blog post<\/span><\/a>. Notice that since April 2015, responsive websites have become essential since the Google algorithm penalizes non-responsive sites! With such sites, the company has only one URL for the website to adapt to the screen resolution used. The company therefore provides a consistent customer experience and content management remains centralized.<\/span><\/p>\n<p class=\"p2\"><strong><span class=\"s1\">Mobile site:<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">A mobile site is going to be a site that is different from the original company\u2019s site, and has a specific URL. Its content management will therefore be done independently. We commonly find these sites linked to commercial sites. It allows customer experiences to be optimized according to the operating mode.<\/span><\/p>\n<p class=\"p2\"><strong><span class=\"s1\">Mobile applications:<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">They number in the millions and cover a staggering number of areas and features in B2C. But do they have a place in B2B marketing? For companies already executing B2C marketing, it\u2019s just one extra step to integrate B2B into their marketing strategy. It\u2019s therefore only natural that banks have started to develop specific applications for their corporate clients, such as the HSBC Business Banking app. There\u2019s also Carlson Wagonlit Travel, who\u2019ve implemented the CWT To Go app for business travelers. Another application dedicated to this area is from the Accor Group: Away on Business, which allows for booking of hotel rooms, among other things. Finally, an example from the pharmaceutical sector: Pharmacy Times, which is informative in nature.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Although mobile apps don\u2019t necessarily belong in all marketing strategies, they can be relevant for smaller companies than those just mentioned. One such company would then stand out from its competitors by offering its customers a unique shopping experience. Imagine a heating\\ventilation system maintenance company (B2B by definition!) developing an app that that allows it to remotely control HVAC equipment. By adding a service and maintenance scheduling function to the app, based on the parameters of the equipment or problems that might come up, and with the addition of geo-localization features, wouldn\u2019t their customer\u2019s experience become unique?<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Finally, remember that mobility is gaining ground, even in B2B companies. Not taking that into account when planning your marketing strategy could be dangerous in the long run. Giving it serious consideration however, could lead to a strong differentiator. Mobile shouldn\u2019t be taken as a \u2018\u2019me-too\u2019\u2019fad to follow but rather as a specific answer to one of your company\u2019s challenges. Ask yourself whether m-marketing has its place in your business strategy and if so, you can then innovate to differentiate and offer your customers a unique experience!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted in January 2015, predicts that the share of smart phones [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,150,161,2,194],"tags":[],"class_list":["post-14715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","category-mobile-marketing","category-seo-3","category-uncategorized","category-web-design-and-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile marketing and B2B - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile marketing and B2B\" \/>\n<meta property=\"og:description\" content=\"The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted in January 2015, predicts that the share of smart phones [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-28T20:29:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"Mobile marketing and B2B\",\"datePublished\":\"2015-08-28T20:29:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/\"},\"wordCount\":550,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":{\"0\":\"Content Marketing\",\"1\":\"Mobile Marketing\",\"2\":\"SEO\",\"4\":\"Web Design and Development\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/\",\"url\":\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/\",\"name\":\"Mobile marketing and B2B - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2015-08-28T20:29:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile marketing and B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mobile marketing and B2B - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/","og_locale":"en_US","og_type":"article","og_title":"Mobile marketing and B2B","og_description":"The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted in January 2015, predicts that the share of smart phones [&hellip;]","og_url":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2015-08-28T20:29:08+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"Mobile marketing and B2B","datePublished":"2015-08-28T20:29:08+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/"},"wordCount":550,"commentCount":0,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#primaryimage"},"thumbnailUrl":"","articleSection":{"0":"Content Marketing","1":"Mobile Marketing","2":"SEO","4":"Web Design and Development"},"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/","url":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/","name":"Mobile marketing and B2B - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#primaryimage"},"thumbnailUrl":"","datePublished":"2015-08-28T20:29:08+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/mobile-marketing-and-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Mobile marketing and B2B"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/14715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=14715"}],"version-history":[{"count":0,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/14715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=14715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=14715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=14715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}