{"id":1502,"date":"2011-10-07T11:02:17","date_gmt":"2011-10-07T15:02:17","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=1502"},"modified":"2022-01-04T16:35:14","modified_gmt":"2022-01-04T21:35:14","slug":"the-important-points-in-a-client-newsletter-b2b-prospects","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/the-important-points-in-a-client-newsletter-b2b-prospects\/","title":{"rendered":"The important points in a client newsletter \u2013 B2B prospects"},"content":{"rendered":"<p>Newsletters (both e-mail and e-newsletter types), in business-to-business (B2B), are considered as the 4th most effective type of content marketing tactic*. They represent a perfect tool for sharing educational, institutional, and informative content, as well as commercial content to qualified and consensual targets (permission marketing is a must!) in order to interact with this audience. They are the perfect occasion to create a stronger relationship with clients, and to keep your business in your prospect\u2019s mindset.<\/p>\n<p>Newsletters are also excellent ways to generate traffic on the company\u2019s website. Let\u2019s keep in mind that, from an SEO perspective, it\u2019s important for a company to host their newsletters on their own site, since e-mails are not indexed by google.<\/p>\n<p>In order to guarantee the pertinence and efficiency of such a tool, it is necessary that marketing managers always keep in mind the following critical points&nbsp;:<\/p>\n<ul>\n<li><strong>Recruiting the audience:<\/strong> Opt-ins and updates of lists (following cancelations of subscriptions, permanent or temporary e-mail address errors, new subscriptions, etc\u2026) must be performed, at minimum, once before each new release. Additionally, a good indexation of the newsletter in search engines will facilitate its visibility and by so doing, increase its readership.<\/li>\n<li><strong>Analysing the audience:<\/strong> <strong> <\/strong>Analysing the readership is very useful as it assures the pertinence of the delivered content.<\/li>\n<li><strong>Identifying the content:<\/strong> The content must have added value and must meet the needs and expectations of the reader base.<\/li>\n<li><strong>The esthetical aspect<\/strong>: Even though the newsletter must conform to the graphic scheme of the company that does not prevent you from updating and refreshing it regularly.<\/li>\n<li><strong>Analysing the newsletters:<\/strong> Since we can\u2019t improve what we can\u2019t measure, analysing the newsletter consists of identifying the most popular subject matter, the articles that generated the most comments, etc\u2026<\/li>\n<li><strong>The publication frequency of the newsletter:<\/strong> It must be published regularly and as a function of the quantity of information a business wishes to communicate.<\/li>\n<\/ul>\n<p>These days, there exists a multitude of tools that allow a business to control all these points, but a business has to be aware of these tools, and has to actually use them.<\/p>\n<p>&nbsp;<\/p>\n<p>*Sources: 2010 B2B Content Marketing Benchmarks, Budgets and trends Survey<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsletters (both e-mail and e-newsletter types), in business-to-business (B2B), are considered as the 4th most effective type of content marketing tactic*. They represent a perfect tool for sharing educational, institutional, and informative content, as well as commercial content to qualified and consensual targets (permission marketing is a must!) in order to interact with this audience. They are the perfect occasion to create a stronger relationship with clients, and to keep your business in your prospect\u2019s mindset.<\/p>\n","protected":false},"author":2,"featured_media":12016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,2],"tags":[],"class_list":["post-1502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communications-campaigns","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B prospects : important points in a client newsletter<\/title>\n<meta name=\"description\" content=\"Newsletters (both e-mail and e-newsletter types), in business-to-business (B2B), are considered as the 4th most effective type of content marketing tactic.\" \/>\n<meta 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