{"id":15162,"date":"2015-10-15T13:44:36","date_gmt":"2015-10-15T18:44:36","guid":{"rendered":"http:\/\/exob2b.com\/en\/?p=15162"},"modified":"2015-10-15T13:44:36","modified_gmt":"2015-10-15T18:44:36","slug":"what-are-the-benefits-of-integrated-marketing-in-b2b","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/","title":{"rendered":"What are the benefits of Integrated Marketing in B2B?"},"content":{"rendered":"<p>How about increasing sales by 200% to 300%? Have I got your attention? Good. Let\u2019s talk about Integrated Marketing benefits.<\/p>\n<ul>\n<li>As stated, Integrated Marketing can increase sales between 200% and 300% <em>(DemandCon 2012)<\/em><\/li>\n<li>The latest CRM and Marketing Automation technologies generate 75% more sales leads <em>(Marketing Sherpa)<\/em><\/li>\n<li>Companies in which Sales and Marketing activities are aligned attain a revenue growth rate of 32%, while companies that don\u2019t have such an alignment will suffer a 7% negative growth. <em>(Aberdeen Act On)<\/em><\/li>\n<\/ul>\n<p>Of course, this kind of growth can\u2019t just be \u2018\u2019installed\u2019\u2019 into a company. Rather, it is the result of continuous, beneficial processes (technological or organizational), that define Integrated Marketing.<\/p>\n<p>Sales and Marketing must share company objectives. They both must be operationally and strategically aligned on the same corporate goals, whether these goals are sales or profitability targets, or whether they focus on new territory development or increasing market share, the key is to constantly realign with each other in service of the goal.<\/p>\n<p>When it comes to the \u2018fusion area\u2019 between sales and marketing, the point when the customer is considering and comparing your solution with that of your competitors, both Sales and Marketing must have commonly defined processes to lead the prospect to conversion.<\/p>\n<p>If sales and marketing are not aligned and have conflicting actions or messaging, other company activities such as public relations, communications or customer service cannot be expected to operate in an optimal way either.<\/p>\n<h2>Measurement<\/h2>\n<p>Analytical tools available today can measure, segment and compare data, whether online, offline or combinations of both, and enable companies to be responsive to customer segments and sub segments like never before and thus increase their chances of success. Fed by this precision, each channel can then realize its full qualitative and quantitative potential. Then, the more precisely activities have been measured, the better-optimized budgets can become, reducing waste. Best of all, continual measurement can lead to continual improvement.<\/p>\n<h2>\u00a0Improvement<\/h2>\n<p>Using CRM and Marketing Automation tools, future customer behaviours and needs can be anticipated. As customers become more and more finely targeted, they will feel more listened to. Companies then wielding this incoming customer feedback as an improvement tool can increase their ability to adjust to rapidly changing demands.<\/p>\n<p>The end result is creating a customer base with a stronger lifetime value. Finally, encouraging results can lead to continuous improvement becoming ingrained in the company\u2019s culture.<\/p>\n<h2>Summary of the benefits of Integrated Marketing<\/h2>\n<p>Companies acquire the ability to become nimble in the face of dynamic, rapidly changing segments<\/p>\n<ul>\n<li>Budgets become optimized<\/li>\n<li>Sales channels become optimized<\/li>\n<li>Companies can develop the ability to anticipate customer behaviours<\/li>\n<li>Customers feel more listened to and can even contribute to the improvement of the company<\/li>\n<\/ul>\n<p>In next week\u2019s blog post, we\u2019ll talk about the kind of paradigm changes needed to successfully implement Integrated Marketing. Stay tuned.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How about increasing sales by 200% to 300%? Have I got your attention? Good. Let\u2019s talk about Integrated Marketing benefits. As stated, Integrated Marketing can increase sales between 200% and 300% (DemandCon 2012) The latest CRM and Marketing Automation technologies generate 75% more sales leads (Marketing Sherpa) Companies in which Sales and Marketing activities are [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,13,14,108,206],"tags":[],"class_list":["post-15162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","category-marketing-communication-strategies","category-marketing-communications-campaigns","category-strategic-development","category-technology-sales-and-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are the benefits of Integrated Marketing in B2B? - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the benefits of Integrated Marketing in B2B?\" \/>\n<meta property=\"og:description\" content=\"How about increasing sales by 200% to 300%? Have I got your attention? Good. Let\u2019s talk about Integrated Marketing benefits. As stated, Integrated Marketing can increase sales between 200% and 300% (DemandCon 2012) The latest CRM and Marketing Automation technologies generate 75% more sales leads (Marketing Sherpa) Companies in which Sales and Marketing activities are [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-15T18:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2015\/10\/IntegratedMarketingBenefits.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"719\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lynda St-Arneault\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynda St-Arneault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/\"},\"author\":{\"name\":\"Lynda St-Arneault\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe\"},\"headline\":\"What are the benefits of Integrated Marketing in B2B?\",\"datePublished\":\"2015-10-15T18:44:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/\"},\"wordCount\":479,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2015\/10\/IntegratedMarketingBenefits.jpg\",\"articleSection\":[\"Content Marketing\",\"Marketing Communication Strategies -\",\"Marketing communications campaigns\",\"Strategic Development\",\"Technology Sales and Marketing\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/\",\"url\":\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/\",\"name\":\"What are the benefits of Integrated Marketing in B2B? - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2015\/10\/IntegratedMarketingBenefits.jpg\",\"datePublished\":\"2015-10-15T18:44:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#primaryimage\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2015\/10\/IntegratedMarketingBenefits.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2015\/10\/IntegratedMarketingBenefits.jpg\",\"width\":1100,\"height\":719,\"caption\":\"Bar Graph Growth Moving Up Improvement Concept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What are the benefits of Integrated Marketing in B2B?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe\",\"name\":\"Lynda St-Arneault\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g\",\"caption\":\"Lynda St-Arneault\"},\"description\":\"Lynda St-Arneault est pr\u00e9sidente fondatrice d\u2019ExoB2B et sp\u00e9cialiste du marketing B2B depuis 2002. Elle \u00e9crit sur la strat\u00e9gie, le positionnement, le contenu et l\u2019int\u00e9gration de l\u2019IA en marketing.\",\"url\":\"https:\/\/exob2b.com\/en\/author\/lynda-st-arneault\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What are the benefits of Integrated Marketing in B2B? - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/","og_locale":"en_US","og_type":"article","og_title":"What are the benefits of Integrated Marketing in B2B?","og_description":"How about increasing sales by 200% to 300%? Have I got your attention? Good. Let\u2019s talk about Integrated Marketing benefits. As stated, Integrated Marketing can increase sales between 200% and 300% (DemandCon 2012) The latest CRM and Marketing Automation technologies generate 75% more sales leads (Marketing Sherpa) Companies in which Sales and Marketing activities are [&hellip;]","og_url":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2015-10-15T18:44:36+00:00","og_image":[{"width":1100,"height":719,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2015\/10\/IntegratedMarketingBenefits.jpg","type":"image\/jpeg"}],"author":"Lynda St-Arneault","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lynda St-Arneault","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/"},"author":{"name":"Lynda St-Arneault","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe"},"headline":"What are the benefits of Integrated Marketing in B2B?","datePublished":"2015-10-15T18:44:36+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/"},"wordCount":479,"commentCount":0,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2015\/10\/IntegratedMarketingBenefits.jpg","articleSection":["Content Marketing","Marketing Communication Strategies -","Marketing communications campaigns","Strategic Development","Technology Sales and Marketing"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/","url":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/","name":"What are the benefits of Integrated Marketing in B2B? - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2015\/10\/IntegratedMarketingBenefits.jpg","datePublished":"2015-10-15T18:44:36+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#primaryimage","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2015\/10\/IntegratedMarketingBenefits.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2015\/10\/IntegratedMarketingBenefits.jpg","width":1100,"height":719,"caption":"Bar Graph Growth Moving Up Improvement Concept"},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/what-are-the-benefits-of-integrated-marketing-in-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"What are the benefits of Integrated Marketing in B2B?"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe","name":"Lynda St-Arneault","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g","caption":"Lynda St-Arneault"},"description":"Lynda St-Arneault est pr\u00e9sidente fondatrice d\u2019ExoB2B et sp\u00e9cialiste du marketing B2B depuis 2002. Elle \u00e9crit sur la strat\u00e9gie, le positionnement, le contenu et l\u2019int\u00e9gration de l\u2019IA en marketing.","url":"https:\/\/exob2b.com\/en\/author\/lynda-st-arneault\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/15162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=15162"}],"version-history":[{"count":0,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/15162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media\/15164"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=15162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=15162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=15162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}