{"id":1532,"date":"2011-03-07T14:25:17","date_gmt":"2011-03-07T19:25:17","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=1532"},"modified":"2011-03-07T14:25:17","modified_gmt":"2011-03-07T19:25:17","slug":"marketing-outsourcing-embrace-it-before-its-too-late","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/marketing-outsourcing-embrace-it-before-its-too-late\/","title":{"rendered":"Marketing Outsourcing: Embrace it before it\u2019s too late"},"content":{"rendered":"<p><strong>The case for Outsourcing<\/strong><\/p>\n<p>Marketing has been evolving rapidly over the last 10 years and requires now more competencies than what can be mastered and maintained up-to-date by internal staff.<\/p>\n<p>To keep the pace, business-to-business SMBs need to integrate a vast array of marketing disciplines, multi-channel expertise, and constantly evolving technological know-how into their marketing practices.<\/p>\n<p>Marketing has changed and most SMBs are struggling to adapt. This is not a joke.<\/p>\n<p>If this is your reality, your internal marketing team is not enough anymore to assure a satisfactory ROI of your marketing function. The expertise required to succeed in these days is found outside your walls.<\/p>\n<p><strong>The path to extinction<\/strong><\/p>\n<p>Every marketing manager has the responsibility to optimize the utilization of its resources.<\/p>\n<p>Managers that neglect the practice of Marketing Outsourcing place themselves in a precarious position to maintain the competitiveness of their company and consequently hamper the fostering of a sustainable growth.<\/p>\n<p>Some managers might excel at constantly increasing employee productivity, but sooner or later they must report and be accountable for the hard-line financial contribution that their department brings to the company and its stakeholders.<\/p>\n<p>By neglecting to embrace outsourcing, managers fall into a downward spiral of decreasing performance that eventually leads them to extinction \u2026 in other words, they eventually end up losing their job!<\/p>\n<p><em>Not convinced yet? Read the article about Marketing Outsourcing if you need to know more.<\/em><\/p>\n<p><strong>What\u2019s your take?<\/strong><\/p>\n<ul>\n<li>Where do you stand on the issue of Marketing Outsourcing?<\/li>\n<li>Which activities are you ready to outsource (or which ones are you already outsourcing)?<\/li>\n<li>Has outsourcing helped to improve your marketing ROI?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing has been evolving rapidly over the last 10 years and requires now more competencies than what can be mastered and maintained up-to-date by internal staff.<\/p>\n","protected":false},"author":2,"featured_media":1533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-1532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - 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