{"id":1576,"date":"2011-10-20T15:01:51","date_gmt":"2011-10-20T19:01:51","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=1576"},"modified":"2011-10-20T15:06:09","modified_gmt":"2011-10-20T20:06:09","slug":"my-website-is-too-costly","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/","title":{"rendered":"My website is too costly!"},"content":{"rendered":"<p>Whether or not this thought regularly crosses your mind, this article is for you!<\/p>\n<p>If you experience these sorts of concerns, it can still indicate that your site has been properly designed and maintained. Alternately, your site may have conceptual faults (such as having been created without a strategic vision and\/or by a pseudo-expert) and a major overhaul and upgrade is necessary to make the website worth the investment. On the other hand, however, if you have never wondered about the costs related to your website, ask yourself whether you are really getting back what you expect from it.<\/p>\n<p>Many companies, especially in B2B sector, believe that having a website implies a fixed cost (one that corresponds only to its initial creation and launch). They mistakenly ignore the maintenance costs that are part of operating a viable company website.<\/p>\n<p>Here are a few ideas to help you judge the importance of maintaining your company\u2019s site:<\/p>\n<ul>\n<li><strong>Updating site content:<\/strong><\/li>\n<\/ul>\n<p>Special promotional activities, important company communications, and changes taking place in your industry are all things that may necessitate creating supplemental pages or modifying some of the existing content on your site.<\/p>\n<p>The appearance of new industry terminology and emerging trends can also justify adapting your SEO keywords to guarantee your site\u2019s continued visibility.<\/p>\n<ul>\n<li><strong>Updating website structure:<\/strong><\/li>\n<\/ul>\n<p>A change in how your company positions itself, an evolving structure of your service offer, the launch of a company blog, the addition of a particular application, or an unexpectedly low number of visits to one area of your site are all elements that demand a review of how the site\u2019s structure is organized.<\/p>\n<ul>\n<li><strong>Updating your site\u2019s layout and design:<\/strong><\/li>\n<\/ul>\n<p>A modification of your company logo, changes to your graphic charter or corporate brand book, or even a change to your company\u2019s name are all reasons to reconsider the visual presentation of your site.<\/p>\n<p>Updating a site\u2019s content can also justify revisting its design. Other developments such as starting a company blog, the addition of an online catalog, or the launch of a particular online application are all good reasons to revisit the way elements are arranged on the site in order to optimize its navigability and visual appeal.<\/p>\n<p>Keep in mind that your company, and its strategic vision, is not static. It is constantly evolving, so your website should continue to evolve as well. It\u2019s wise to take into account that internet technology is also constantly evolving, so a site that remains unchanged over the long-term will not remain at the same level.<\/p>\n<p>Of course there are ways to optimize the cost of maintaining a corporate website. For example, if you tend to update your site\u2019s content pretty frequently, it may be wise to work with a CMS. This could be a subject for a future blog post.<\/p>\n<p>As a general rule, we suggest a site redesign is justified every two years to ensure regular updates remain aligned. Make no mistake \u2013 a properly maintained corporate website is a vital investment in your business. Don\u2019t underestimate the value of that investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you experience these sorts of concerns, it can still indicate that your site has been properly designed and maintained. Alternately, your site may have conceptual faults (such as having been created without a strategic vision and\/or by a pseudo-expert) and a major overhaul and upgrade is necessary to make the website worth the investment. On the other hand, however, if you have never wondered about the costs related to your website, ask yourself whether you are really getting back what you expect from it.<\/p>\n","protected":false},"author":2,"featured_media":1577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,1511],"tags":[50],"class_list":["post-1576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communication-strategies","category-strategies-marketing-en","tag-marketing-b2b-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My website is too costly! - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My website is too costly!\" \/>\n<meta property=\"og:description\" content=\"If you experience these sorts of concerns, it can still indicate that your site has been properly designed and maintained. Alternately, your site may have conceptual faults (such as having been created without a strategic vision and\/or by a pseudo-expert) and a major overhaul and upgrade is necessary to make the website worth the investment. On the other hand, however, if you have never wondered about the costs related to your website, ask yourself whether you are really getting back what you expect from it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-20T19:01:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-10-20T20:06:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"My website is too costly!\",\"datePublished\":\"2011-10-20T19:01:51+00:00\",\"dateModified\":\"2011-10-20T20:06:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/\"},\"wordCount\":522,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"marketing B2B\"],\"articleSection\":[\"Marketing Communication Strategies -\",\"Strat\u00e9gies-marketing\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/\",\"url\":\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/\",\"name\":\"My website is too costly! - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2011-10-20T19:01:51+00:00\",\"dateModified\":\"2011-10-20T20:06:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"My website is too costly!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"My website is too costly! - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/","og_locale":"en_US","og_type":"article","og_title":"My website is too costly!","og_description":"If you experience these sorts of concerns, it can still indicate that your site has been properly designed and maintained. Alternately, your site may have conceptual faults (such as having been created without a strategic vision and\/or by a pseudo-expert) and a major overhaul and upgrade is necessary to make the website worth the investment. On the other hand, however, if you have never wondered about the costs related to your website, ask yourself whether you are really getting back what you expect from it.","og_url":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2011-10-20T19:01:51+00:00","article_modified_time":"2011-10-20T20:06:09+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"My website is too costly!","datePublished":"2011-10-20T19:01:51+00:00","dateModified":"2011-10-20T20:06:09+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/"},"wordCount":522,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#primaryimage"},"thumbnailUrl":"","keywords":["marketing B2B"],"articleSection":["Marketing Communication Strategies -","Strat\u00e9gies-marketing"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/","url":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/","name":"My website is too costly! - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#primaryimage"},"thumbnailUrl":"","datePublished":"2011-10-20T19:01:51+00:00","dateModified":"2011-10-20T20:06:09+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/my-website-is-too-costly\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/my-website-is-too-costly\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"My website is too costly!"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/1576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=1576"}],"version-history":[{"count":0,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/1576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=1576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=1576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=1576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}