{"id":1598,"date":"2011-10-27T12:44:46","date_gmt":"2011-10-27T16:44:46","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=1598"},"modified":"2021-12-09T16:39:31","modified_gmt":"2021-12-09T21:39:31","slug":"outsourcing-marketing-a-good-move-for-your-company-part-2-of-2","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/","title":{"rendered":"Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2"},"content":{"rendered":"<p><em>The customer is always right\u2026 or not<\/em><\/p>\n<p>Traditional agencies will usually do as they are told. For example, if they are asked to produce a brochure, they are unlikely to counsel using Social Media Marketing instead \u2013 or the reverse, if that\u2019s what good strategy dictates.<\/p>\n<p>Neither the client nor agency is really to blame. It\u2019s just that neither is likely to examine the client\u2019s ultimate objectives and then suggest how to proceed. The work tends to be more reactive and project-based. Suggesting a less expensive option with higher ROI at that juncture would be working against their own best interests \u2013 assuming they even take the time to strategize and come to that conclusion.<\/p>\n<p>One additional drawback exists where the client is outsourcing B2B marketing, which is a specialized subset of marketing: traditional agencies are experienced with and knowledgeable about <em>consumer <\/em>marketing. Their expertise lies in assisting B2C clients. At best, B2B marketing may be a sideline for them, and often that means they will be relying all the more heavily on the client to provide them with a guiding strategy instead of the other way around.<\/p>\n<p>So where does that leave the harried B2B executive? Outsourcing to a fully integrated B2B marketing firm, on that practices not just B2B marketing but integrated sales and marketing, is clearly the #1 choice. This option presents a number of distinct advantages to the client seeking to outsource, including:<\/p>\n<ul>\n<li>Immediate relief from the trap of too little time to handle B2B marketing functions with the care they deserve<\/li>\n<li>Specialized expertise that goes way beyond what can be found in-house at SMBs \u2013 strategic planning, market analysis, sales force management, and even social media marketing expertise<\/li>\n<li>Improved results in terms of lead generation and sales, especially when costs are factored in<\/li>\n<li>The ability to purchase a package of services and thus fix costs for at least an annual time period, which can help with financial forecasting<\/li>\n<li>The ability to take advantage of \u201cnew\u201d avenues of communication, such as Social Media, or techniques such as SEO, for example. These may be concepts the executive has been intrigued by but has not had time for previously<\/li>\n<\/ul>\n<p>Of course, outsourcing marketing is not always the right choice for every situation. But, especially for small- to medium-size B2B companies, it is very often both the wisest and most expedient solution.<\/p>\n<p>What do you think? We invite you to post your comments and questions below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional agencies will usually do as they are told. For example, if they are asked to produce a brochure, they are unlikely to counsel using Social Media Marketing instead \u2013 or the reverse, if that\u2019s what good strategy dictates.<\/p>\n","protected":false},"author":2,"featured_media":30664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,1482],"tags":[50],"class_list":["post-1598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-developpement-affaires-en","tag-marketing-b2b-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2 - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2\" \/>\n<meta property=\"og:description\" content=\"Traditional agencies will usually do as they are told. For example, if they are asked to produce a brochure, they are unlikely to counsel using Social Media Marketing instead \u2013 or the reverse, if that\u2019s what good strategy dictates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-27T16:44:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-09T21:39:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/greetings.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"819\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2\",\"datePublished\":\"2011-10-27T16:44:46+00:00\",\"dateModified\":\"2021-12-09T21:39:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/\"},\"wordCount\":424,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/greetings.jpg\",\"keywords\":[\"marketing B2B\"],\"articleSection\":[\"Business Development\",\"D\u00e9veloppement des affaires -\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/\",\"url\":\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/\",\"name\":\"Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2 - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/greetings.jpg\",\"datePublished\":\"2011-10-27T16:44:46+00:00\",\"dateModified\":\"2021-12-09T21:39:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#primaryimage\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/greetings.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/greetings.jpg\",\"width\":819,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\",\"name\":\"Collaboration\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g\",\"caption\":\"Collaboration\"},\"url\":\"https:\/\/exob2b.com\/en\/author\/collaborateur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2 - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/","og_locale":"en_US","og_type":"article","og_title":"Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2","og_description":"Traditional agencies will usually do as they are told. For example, if they are asked to produce a brochure, they are unlikely to counsel using Social Media Marketing instead \u2013 or the reverse, if that\u2019s what good strategy dictates.","og_url":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2011-10-27T16:44:46+00:00","article_modified_time":"2021-12-09T21:39:31+00:00","og_image":[{"width":819,"height":900,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/greetings.jpg","type":"image\/jpeg"}],"author":"Collaboration","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Collaboration","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/"},"author":{"name":"Collaboration","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1"},"headline":"Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2","datePublished":"2011-10-27T16:44:46+00:00","dateModified":"2021-12-09T21:39:31+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/"},"wordCount":424,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/greetings.jpg","keywords":["marketing B2B"],"articleSection":["Business Development","D\u00e9veloppement des affaires -"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/","url":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/","name":"Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2 - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/greetings.jpg","datePublished":"2011-10-27T16:44:46+00:00","dateModified":"2021-12-09T21:39:31+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#primaryimage","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/greetings.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/12\/greetings.jpg","width":819,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/outsourcing-marketing-a-good-move-for-your-company-part-2-of-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1","name":"Collaboration","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1e14547a157e2ad0f47b6c6f5737ef0bd9dbe26aca56de963f8763d457ece3c?s=96&d=mm&r=g","caption":"Collaboration"},"url":"https:\/\/exob2b.com\/en\/author\/collaborateur\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/1598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=1598"}],"version-history":[{"count":1,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/1598\/revisions"}],"predecessor-version":[{"id":30688,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/1598\/revisions\/30688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media\/30664"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=1598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=1598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=1598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}