{"id":16570,"date":"2016-04-26T07:12:12","date_gmt":"2016-04-26T11:12:12","guid":{"rendered":"http:\/\/exob2b.com\/en\/?p=16570"},"modified":"2016-04-26T07:12:43","modified_gmt":"2016-04-26T12:12:43","slug":"the-future-of-marketing-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/the-future-of-marketing-artificial-intelligence\/","title":{"rendered":"The future of marketing? Artificial intelligence"},"content":{"rendered":"

The future of marketing will no doubt be incredibly interesting as it is trending towards the dematerialized (cloud) with an\u00a0approach centred on the human experience. All this is possible thanks to a\u00a0crucial element: data. It plays a major role as we first need to collect\u00a0gargantuan amounts of it and process it. Large companies (with money) are now doing so and are also in the process of giving it all meaning. But when will metadata have a direct impact on small and mid sized businesses? When we go\u00a0from data to knowledge through cognitive computing (a form of artificial intelligence). And the future is closer than you think.<\/p>\n

Cognitive computing<\/h2>\n

According to IBM, cognitive computing is based on “complex systems of information processing capacity, to develop, implement and communicate knowledge, at the intersection of perception, intelligence, language, numeracy, reasoning and ultimately, consciousness”.<\/p>\n

A concrete example of this is the Watson<\/a> technology, developed by IBM, which is distinguished by its ability to understand a question in a natural language, to search for the answer by analyzing databases and, to express the answer.<\/p>\n

In addition, a unique feature of the Watson technology is its ability to learn from interactions with users, therefore, to “self-manage” without the need to follow predetermined rules. One can easily understand the interest of this kind of artificial intelligence in sectors such as health, but also for businesses and specifically, for their marketing. Already, IBM is offering Watson\u00a0web analytic services<\/a>\u00a0at surprisingly affordable price<\/p>\n

Artificial intelligence for commercial purposes<\/h2>\n

This type of technology’s ability to understand natural language is a definite asset for marketing. \u00a0It offers interesting prospects in customer relationship management, for example. In the collaboration\u00a0between IBM and Twitter, Watson technology allows for precise definition of user profiles from the data, publications and reviews of the micro-blogging site. Businesses can therefore optimize their relationships by better identifying customer expectations.<\/p>\n

These technologies therefore give new momentum to marketing automation, which currently relies on preset rules for defining actions involving data. Will marketing automation become marketing robotisation? What is certain is that the effectiveness of these tools will always be dependant on clear marketing strategies. Do you need help with your \u00a0marketing strategies?\u00a0let us know<\/a>!<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The future of marketing will no doubt be incredibly interesting as it is trending towards the dematerialized (cloud) with an\u00a0approach centred on the human experience. All this is possible thanks to a\u00a0crucial element: data. It plays a major role as we first need to collect\u00a0gargantuan amounts of it and process it. Large companies (with money) […]<\/p>\n","protected":false},"author":2,"featured_media":16565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,439,31,206],"tags":[],"class_list":["post-16570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-2","category-marketing-research","category-sales-marketing-and-b2b-business","category-technology-sales-and-marketing"],"acf":[],"yoast_head":"\nThe future of marketing? 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