{"id":1659,"date":"2011-11-18T13:56:50","date_gmt":"2011-11-18T18:56:50","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=1659"},"modified":"2021-11-16T08:48:47","modified_gmt":"2021-11-16T13:48:47","slug":"content-marketing-drives-sales","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/content-marketing-drives-sales\/","title":{"rendered":"Content Marketing Drives Sales"},"content":{"rendered":"

Online marketing is made of many things, but one of the most effective strategies is through content. That\u2019s obvious, you might say. But bringing basics back to top of mind sometimes helps.<\/p>\n

According to the \u201cB2B Marketing Trends 2011 Survey<\/a>\u201d produced by HiveFire in August 2011 to a group of B2B marketers including CMOs, VPs or marketing and business owners, 82% of B2B Marketers use Content Marketing as a strategy in their marketing programs<\/strong>. Content Marketing is the creation and publication of original content (blog posts, photos, videos, website resource pages, white papers, case studies, etc.).<\/p>\n

Why? Because it drives leads! <\/strong><\/p>\n

78% of respondents state their intended primary goal with their Content Marketing is to \u201cDrive sales and leads to their organization\u201d. That percentage is twice as much as those who choose \u201cEstablishing\/maintain through leadership\u201d or \u201cBoost brand awareness\u201d as their primary goal. Content Marketing drives leads because, according the survey, it \u201cEngages customers and prospects\u201d (82%), \u201cDrives sales\u201d (55%), \u201cEducates the market\u201d (44%), and \u201cIncreases web traffic\u201d (43%), along with other side benefits.<\/p>\n

This demonstrates that customers and prospects are online. No wonder 79% of respondents share the majority of their content online.<\/p>\n

Regardless of the industry or sector focus, Content Marketing is used by more than 80% of respondents with a sales cycle spanning several months to a year.<\/p>\n

Why? Because its cost efficient<\/strong><\/p>\n

For half of respondents, Content Marketing requires less than 30% of their marketing budgets and provides ROI! Of course, many invest more in that strategy than others depending on the particularities of their markets.<\/p>\n

Content Marketing Challenges<\/strong><\/p>\n

But like all strategies, there are inherent challenges.<\/p>\n