{"id":16613,"date":"2016-05-03T11:22:42","date_gmt":"2016-05-03T16:22:42","guid":{"rendered":"http:\/\/exob2b.com\/en\/?p=16613"},"modified":"2017-01-25T14:33:06","modified_gmt":"2017-01-25T19:33:06","slug":"keep-your-major-accounts-and-increase-their-value","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/keep-your-major-accounts-and-increase-their-value\/","title":{"rendered":"Keep your major accounts and increase their value!"},"content":{"rendered":"

…With Account Based Marketing<\/h2>\n

Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook feed? Highly personalized marketing isn\u2019t it?<\/p>\n

Now imagine the same attention to marketing detail, applied to a team of B2B decision-makers and influencers in relation to your product!<\/p>\n

Account Based Marketing (ABM) creates this closeness through specialisation and even customization of information for each member of a team that decides on the purchase of a product or service! Don\u2019t forget, 5-8 people are involved in a B2B purchase decision … and the trend is growing year over year.<\/p>\n

This is high-level integrated marketing. It seeks to create an emotional tie to your company, which is the best kind of consensus.<\/p>\n

It\u2019s integrated marketing that pinpoint-shines a laser on that 20% of your accounts that generates 80% of your business. The concept, which has been around for more than 10 years now, is just beginning to surface. But why is that?<\/p>\n

Because the sales and marketing teams that practice it must have such high level of collaboration, only exceptional teams can pull it off. Could yours?<\/p>\n