{"id":16694,"date":"2016-05-12T04:58:03","date_gmt":"2016-05-12T08:58:03","guid":{"rendered":"http:\/\/exob2b.com\/en\/?p=16694"},"modified":"2017-04-25T11:31:34","modified_gmt":"2017-04-25T15:31:34","slug":"twitter-is-being-curated-to-death","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/twitter-is-being-curated-to-death\/","title":{"rendered":"Twitter is being curated to death"},"content":{"rendered":"<p>Twitter is being curated to death by its corporate users. If you\u2019re in B2B, you\u2019ve noticed that there are a lot of companies broadcasting stuff but with very little engagement. That\u2019s because the human element is disappearing from all this communication. Sound absurd? You bet.<\/p>\n<h2>Your content is curated, but how well is it being curated?<\/h2>\n<p>Many companies seriously on twitter are tweeting about 6 \u2013 12 times a day. Why? To make sure they get coverage. I look away from my twitter streams for 10 minutes and about 30 tweets have gone by. There is no way I am going to look back into these streams to see what I missed. Does anybody? That\u2019s why so much content is being put out there.<\/p>\n<p>How do companies put out so much content? For the most part, with content curation. Software that collects articles of interest, that are trending. You choose the topics and it collects. You then decide which articles get tweeted. Sort of. It\u2019s more like \u201chow quickly can I top up this buffer account so I can get on to something more useful?\u201d And that\u2019s basically what it feels like on the receiving end too.<\/p>\n<p>There is a lot of interesting content on the web, that\u2019s certain. But for the most part, looking at your twitter streams is like:<\/p>\n<ul>\n<li>I\u2019ve already read that (it\u2019s trending).<\/li>\n<li>I\u2019ve read a similar piece that says just about the same thing<\/li>\n<li>That\u2019s interesting but why did they tweet that?<\/li>\n<li>That\u2019s interesting, but doesn\u2019t help me<\/li>\n<li>Radiohead is weird. I\u2019ll watch that again later.<\/li>\n<\/ul>\n<p>Some companies are pushing automating content even further by putting out curated content in \u201cnewspaper\u201d format. Open one of these up and it\u2019s usually a jumble of articles, some of which you read months ago.<\/p>\n<p>They\u2019ve saved time, and wasted yours.<\/p>\n<h2>Suggestions<\/h2>\n<p>Can I offer some suggestions?<\/p>\n<ul>\n<li>Consider unplugging your content curation, if you feel it isn\u2019t helping customers get interested in you. Are your prospects on twitter at all?<\/li>\n<\/ul>\n<ul>\n<li>If you are going to continue to use content curation, seriously raise the bar in terms of what you consider worth tweeting. You\u2019ll have less content but 1 to 3 tweets a day is fine.<\/li>\n<\/ul>\n<ul>\n<li>Write from your perspective. Even if you make furniture support assemblies (no offence), an original tweet from you will automatically be more interesting than any of the repetition out there. Because it\u2019s your perspective and your experience of the industry. And because you are not a robot, which still counts for something.<\/li>\n<\/ul>\n<ul>\n<li>Integrate your opinion. One of the main problems with curation is that it doesn\u2019t have an opinion. At best, it is just a forum for other opinions. How are we to get to know a company\u2019s values through content curation?<\/li>\n<\/ul>\n<ul>\n<li>Write from topics that are very specific to your customers and your region. It will increase your relevance to your customers and, in a way, help qualify your prospects.<\/li>\n<\/ul>\n<ul>\n<li>Write about how you\u2019ve solved customer problems. Cool industry stats make for interesting information, but a solutions to a pain point is relevant information, and it is much more valuable.<\/li>\n<\/ul>\n<h2>Twitter shines in events<\/h2>\n<p>If you\u2019ve no time to write at all, then use twitter only on occasion, the way it really shines: during live events, contests and during trade shows, when it creates a real feeling of community, immediacy, and magic. You know, that human stuff :).<\/p>\n<p>If you\u2019d like to talk about how to create relevant content, <a href=\"https:\/\/exob2b.com\/en\/contact-us\/\">reach out to us<\/a>. If you\u2019d like to learn more about how to be heard above all the noise, you can also download our <a href=\"https:\/\/exob2b.com\/en\/publications\/overcome-the-content-crisis\/\">ebook<\/a> on the subject.<\/p>\n<p>Talk to you later.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter is being curated to death by its corporate users. If you\u2019re in B2B, you\u2019ve noticed that there are a lot of companies broadcasting stuff but with very little engagement. That\u2019s because the human element is disappearing from all this communication. Sound absurd? You bet. Your content is curated, but how well is it being [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,15],"tags":[],"class_list":["post-16694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","category-social-networks-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter is being curated to death - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/twitter-is-being-curated-to-death\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter is being curated to death\" \/>\n<meta property=\"og:description\" content=\"Twitter is being curated to death by its corporate users. 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