{"id":17046,"date":"2016-08-16T07:31:27","date_gmt":"2016-08-16T11:31:27","guid":{"rendered":"http:\/\/exob2b.com\/en\/?p=17046"},"modified":"2021-11-15T16:45:13","modified_gmt":"2021-11-15T21:45:13","slug":"b2b-web-communities-your-business-part-2","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/","title":{"rendered":"B2B Web communities: where does your business stand? Part 2"},"content":{"rendered":"<p>If you recall in my last post, a slim majority of respondents (12 vs 11) felt that groups or communities should be used to publish relevant content and not to spark conversation. Not encouraging for a community manager, but nevertheless, all respondents proved &#8220;moderately&#8221; to &#8220;very&#8221; interested in being part of such a <a href=\"https:\/\/www.amazon.com\/Tribes-We-Need-You-Lead\/dp\/1491514736\">tribe<\/a>. But it&#8217;s hard to say otherwise if you&#8217;re an actual member &#8230;<\/p>\n<h2>What do you expect from your community?<\/h2>\n<p>Another interesting source of motivation can be found in the next question:<\/p>\n<p><strong><em>As a member of a community, what do you expect of it? You can choose more than one answer.<\/em><\/strong><\/p>\n<p>In the responses graphed below, sharing of expertise (in yellow) and networking (in orange) are 1 and 3 respectively. But as you know, it&#8217;s easy to make numbers speak for one or the other side of an arguement. \u00a0Sharing expertise and information (Yellow and blue) can be one-way in the traditional sense: \u00a0such as by content distribution through blogs. In short, I write a blog, I share it with the community and therefore, it disperses information. I&#8217;m an active broadcaster for many other passive members who are only there to consume information and use it as needed. Good old vertical, but not interactive, communication.<\/p>\n<p>For the following question in the survey, we forced respondents to position themselves even more precisely on the more difficult subject of commitment. Here is the question<\/p>\n<p><strong><em>If the community was focused on the sharing of expertise and collaboration between members, would you be intresed in\u00a0<\/em><\/strong><\/p>\n<p><em><strong>Being part of it in an active way&#8230;<em><strong>(Yellow) <\/strong><\/em><\/strong><\/em><\/p>\n<p><em><strong>Being part of it in a passive way&#8230;(Blue)<\/strong><\/em><\/p>\n<p><em><strong>Indifferent&#8230;<em><strong>(0%)<\/strong><\/em><\/strong><\/em><\/p>\n<p><em><strong>Not interested in being part of it&#8230;<em><strong>(0%)<\/strong><\/em><\/strong><\/em><\/p>\n<p><em><strong>I don&#8217;t know<em><strong>&#8230;<em><strong>(0%)<\/strong><\/em><\/strong><\/em><\/strong><\/em><\/p>\n<h2>Define commitment<\/h2>\n<p>In fact, what is commitment in a community? Periodically publish content, &#8220;Like&#8221; certain things, consult published content regularly. This is what we find on many media and social networks, especially on socio-professional networks. Rather, is it not interacting with other members, posting comments, providing additional information, promoting the community, sharing good and bad experiences? To the above question, passive members are ahead of the active ones but to keep it in perspective, remember that there are 15 of them compared to 7 active members on a total of 314!<\/p>\n<p>This is a far cry from the &#8220;standard&#8221; figures with regards to communities. When I was running\u00a0<a href=\"https:\/\/emergenceweb.com\/blog\/2014\/03\/avis-aux-cio-cessez-dobseder-securite\/\">\u00c9mergenceWeb<\/a>, I had published this chart which I still use in my interactive communication courses at university. It\u2019s still just as relevant and is also valid for B2B marketing:<\/p>\n<p>The old 80-20 rule or, in this case, the opposite: 20% of active members compared to \u00a0to 60% passive and 20% inactive. All human communities are alike and those on the web are no exception. The success of communities in your business depends on the quality of interactions amongst your active members and how you motivate and recognize them. They will attract passive members just as at night, a light attracts butterflies &#8230;<\/p>\n<p>What about you? Are you active or passive in your virtual communities? Are you in the 20% that any community should target to ensure its success? They are the ones that attract the other 60%. So where do you stand? Where is your business at with its communities?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you recall in my last post, a slim majority of respondents (12 vs 11) felt that groups or communities should be used to publish relevant content and not to spark conversation. Not encouraging for a community manager, but nevertheless, all respondents proved &#8220;moderately&#8221; to &#8220;very&#8221; interested in being part of such a tribe. But [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":17172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1366,15],"tags":[305,366,301,306,302,307,308,309,237,304,310],"class_list":["post-17046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux-2-en","category-social-networks-2","tag-b2b","tag-b2b-en-2","tag-communautes","tag-echelle-des-technographies-sociales","tag-engagement","tag-expertise","tag-information","tag-marketing","tag-partage","tag-sondage","tag-tribus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Web communities: where does your business stand? Part 2 - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Web communities: where does your business stand? Part 2\" \/>\n<meta property=\"og:description\" content=\"If you recall in my last post, a slim majority of respondents (12 vs 11) felt that groups or communities should be used to publish relevant content and not to spark conversation. Not encouraging for a community manager, but nevertheless, all respondents proved &#8220;moderately&#8221; to &#8220;very&#8221; interested in being part of such a tribe. But [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-16T11:31:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-15T21:45:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2016\/08\/q3-interet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claude Malaison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claude Malaison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/\"},\"author\":{\"name\":\"Claude Malaison\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851\"},\"headline\":\"B2B Web communities: where does your business stand? Part 2\",\"datePublished\":\"2016-08-16T11:31:27+00:00\",\"dateModified\":\"2021-11-15T21:45:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/\"},\"wordCount\":544,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2016\/08\/q3-interet.jpg\",\"keywords\":[\"B2B\",\"B2B\",\"communaut\u00e9s\",\"\u00c9chelle des technographies sociales\",\"engagement\",\"expertise\",\"information\",\"Marketing\",\"partage\",\"sondage\",\"tribus\"],\"articleSection\":[\"R\u00e9seaux sociaux -\",\"Social Networks\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/\",\"url\":\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/\",\"name\":\"B2B Web communities: where does your business stand? Part 2 - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2016\/08\/q3-interet.jpg\",\"datePublished\":\"2016-08-16T11:31:27+00:00\",\"dateModified\":\"2021-11-15T21:45:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#primaryimage\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2016\/08\/q3-interet.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2016\/08\/q3-interet.jpg\",\"width\":768,\"height\":518,\"caption\":\"communaut\u00e9s\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B Web communities: where does your business stand? Part 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851\",\"name\":\"Claude Malaison\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g\",\"caption\":\"Claude Malaison\"},\"description\":\"Strat\u00e8ge Web chez ExoB2B, Claude Malaison est sp\u00e9cialiste du marketing de contenu B2B. Il conseille et agit sur la strat\u00e9gie de contenu, le blogue B2B, les contenus riches, le SEO\u2013GEO\u2013IA ainsi que la distribution et l\u2019amplification de contenus pour aider les organisations \u00e0 mieux rejoindre et influencer leurs d\u00e9cideurs.\",\"url\":\"https:\/\/exob2b.com\/en\/author\/claude\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"B2B Web communities: where does your business stand? Part 2 - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/","og_locale":"en_US","og_type":"article","og_title":"B2B Web communities: where does your business stand? Part 2","og_description":"If you recall in my last post, a slim majority of respondents (12 vs 11) felt that groups or communities should be used to publish relevant content and not to spark conversation. Not encouraging for a community manager, but nevertheless, all respondents proved &#8220;moderately&#8221; to &#8220;very&#8221; interested in being part of such a tribe. But [&hellip;]","og_url":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2016-08-16T11:31:27+00:00","article_modified_time":"2021-11-15T21:45:13+00:00","og_image":[{"width":768,"height":518,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2016\/08\/q3-interet.jpg","type":"image\/jpeg"}],"author":"Claude Malaison","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Claude Malaison","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/"},"author":{"name":"Claude Malaison","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851"},"headline":"B2B Web communities: where does your business stand? Part 2","datePublished":"2016-08-16T11:31:27+00:00","dateModified":"2021-11-15T21:45:13+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/"},"wordCount":544,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2016\/08\/q3-interet.jpg","keywords":["B2B","B2B","communaut\u00e9s","\u00c9chelle des technographies sociales","engagement","expertise","information","Marketing","partage","sondage","tribus"],"articleSection":["R\u00e9seaux sociaux -","Social Networks"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/","url":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/","name":"B2B Web communities: where does your business stand? Part 2 - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2016\/08\/q3-interet.jpg","datePublished":"2016-08-16T11:31:27+00:00","dateModified":"2021-11-15T21:45:13+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#primaryimage","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2016\/08\/q3-interet.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2016\/08\/q3-interet.jpg","width":768,"height":518,"caption":"communaut\u00e9s"},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/b2b-web-communities-your-business-part-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"B2B Web communities: where does your business stand? Part 2"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851","name":"Claude Malaison","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g","caption":"Claude Malaison"},"description":"Strat\u00e8ge Web chez ExoB2B, Claude Malaison est sp\u00e9cialiste du marketing de contenu B2B. Il conseille et agit sur la strat\u00e9gie de contenu, le blogue B2B, les contenus riches, le SEO\u2013GEO\u2013IA ainsi que la distribution et l\u2019amplification de contenus pour aider les organisations \u00e0 mieux rejoindre et influencer leurs d\u00e9cideurs.","url":"https:\/\/exob2b.com\/en\/author\/claude\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/17046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=17046"}],"version-history":[{"count":2,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/17046\/revisions"}],"predecessor-version":[{"id":30182,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/17046\/revisions\/30182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media\/17172"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=17046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=17046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=17046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}