{"id":17073,"date":"2016-08-25T12:03:51","date_gmt":"2016-08-25T16:03:51","guid":{"rendered":"http:\/\/exob2b.com\/en\/blog\/quelques-trucs-plus-de-conversion-site-web\/"},"modified":"2021-11-16T08:35:35","modified_gmt":"2021-11-16T13:35:35","slug":"some-tips-to-increase-conversion-on-your-web-site","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/some-tips-to-increase-conversion-on-your-web-site\/","title":{"rendered":"Some tips to increase conversion on your web site"},"content":{"rendered":"

In a previous blog<\/a>, I explained the importance of setting targets on your website, based on what you want your users to accomplish.<\/strong><\/p>\n

For this post, I\u2019ll focus on their conversion.<\/strong><\/p>\n

From time to time, l like to let off steam by boxing. What better way to clear the mind than to get in the ring to give and take a few shots? It also happens to be where I get some of my best ideas!<\/p>\n

So here is what I came up with this summer to optimize website conversion for my clients.<\/p>\n

Engage users with a short questionnaire<\/h2>\n

What better way to engage the hostilities and test your opponent than with some good \u00a0jabs!<\/p>\n

And on the web, a good way to engage and even get some “insight” on your users is by using a tool like Qualaroo, which allows you to build very short questionnaires that appear in a popup window:<\/p>\n

Checkbox opt-ins on each form<\/h2>\n

In the middle of some intense sparring, I was protecting myself as best I could from a series of blows, when suddenly, a powerful uppercut knocked me out! Backed into the ropes, my coach even stopped the fight, asking “are you OK Vince?”<\/p>\n

Oh, I\u2019ve got and idea! Check boxes on each of our forms to get more subscribers! “I\u2019m great, let\u2019s continue!”<\/p>\n

Since the advent of Bill C-28, it\u2019s customary to include a check box that reads something like: “I agree to receive newsletters or news about the company.”<\/p>\n

But why not add one with regards to a subscription to your blog? Bingo! 30 more new monthly subscribers for one of my clients!<\/p>\n

Calls to action on your blog posts<\/h2>\n

According to QuiskSprout<\/a>, it\u2019s not uncommon to see a bounce rate of 70 to 90% on a blog. This may sound bad, but that\u2019s the nature of a blog post; we read and leave! that said, there is still a portion of your audience is there for a reason: they’re seeking information on a subject that you’re an expert on!<\/p>\n

Instead of subjecting your reader to walls of text (no matter how interesting) break it up with an opportunity for them to accomplish something.<\/p>\n

Results: 5 precious quality leads during the month … and only I inserted it in 3 places! Quick, let’s make more of those! That’s a Jab hook to my opponent!<\/p>\n

Does the button work\u00a0best in red or green? Do an A \/ B test!<\/h2>\n

Catching my breath during a break, legs still wobbly and ribs still sore, I thought about the wonderful tool that I discovered to easily do \u00a0A \/ B testing on sites: optimizely!<\/p>\n

Do you ever ask yourself, “am I better make my call to action \u00a0X or Y ?” Once the Optimizely script is installed on your website (this is probably the only place you’ll need a programmer), you are free to play with your web site’s various elements to test different versions. Moreover, Optimizely includes analysis tools that allow you to determine if the experiment actually has a positive or negative impact on your site.<\/p>\n

Here’s my final recommendation before getting back into the ring: get out of your comfort zone, try something new; not only will you learn more about yourself, but also new and creative ideas will emerge when you shake things up \u00a0(and I don’t necessarily mean by getting hit in the head)!<\/p>\n

There’s the sound of the bell. Time to go beat up on the status quo!<\/p>\n","protected":false},"excerpt":{"rendered":"

In a previous blog, I explained the importance of setting targets on your website, based on what you want your users to accomplish. For this post, I\u2019ll focus on their conversion. From time to time, l like to let off steam by boxing. 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