{"id":19087,"date":"2017-03-09T12:50:31","date_gmt":"2017-03-09T17:50:31","guid":{"rendered":"http:\/\/exob2b.com\/?p=19087\/"},"modified":"2017-03-09T13:05:25","modified_gmt":"2017-03-09T18:05:25","slug":"new-series-of-exo-b2b-videos-this-spring","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/new-series-of-exo-b2b-videos-this-spring\/","title":{"rendered":"New series of Exo B2B videos this spring"},"content":{"rendered":"<p>This spring, we&#8217;re launching a new series of Exo B2B videos about two strong marketing trends: \u00a0The use of data, and artificial intelligence (AI).<\/p>\n<h2>Data<\/h2>\n<p>Whether we\u2019re talking about automation, &#8220;predictive marketing&#8221;, ABM, machine intelligence, or &#8220;chat bots&#8221;, at their most basic level, they\u2019re all data manipulation and management for marketing purposes.<\/p>\n<p>In order to help our audiences better understand the effects of these new technologies on their marketing and sales (and consequently, on their turnover), Exo met with companies on the front end of these technological movements. We spoke with experts who have a vision of where these trends will lead us.<\/p>\n<h2>Visionaries<\/h2>\n<p>These Exo B2B videos were filmed mostly on the premises of Barista\/On en s\u2019en food, our partners in this adventure. The\u00a0series gave me the privilege of meeting and interviewing entrepreneurs, visionaries, and great managers, with a passion for data-driven marketing!<\/p>\n<p>My guests will be<\/p>\n<ul>\n<li>Laurent Maisonnave from Seevibes with whom I\u2019ll discuss the impact of data on advertising purchases, and how we\u2019re increasingly measuring their effectiveness.<\/li>\n<li>Claude G. Th\u00e9oret from Nexalogy who\u2019ll share some insights on Big Data and its impact on the business world.<\/li>\n<li>Chrystian Guy from Cakemail in a conversation about the rebirth of e-mail via automation and data<\/li>\n<li>S\u00e9bastien Provencher from Element AI, a laboratory that helps companies transition to AI. S\u00e9bastien, a serial entrepreneur, is preparing a major conference on Artificial Intelligence and Marketing in April. I\u2019ll try to scoop some content from his upcoming presentation.<\/li>\n<\/ul>\n<h2>Surprises<\/h2>\n<p>I have a few surprises up my sleeve that I\u2019ll reveal once I get confirmations&#8230;Stay tuned.<\/p>\n<p>Exo continues to explore new territories in B2B marketing and this is just the beginning. ExoLab is preparing something for the fall &#8230;.<\/p>\n<p>See you soon!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This spring, we&#8217;re launching a new series of Exo B2B videos about two strong marketing trends: \u00a0The use of data, and artificial intelligence (AI). Data Whether we\u2019re talking about automation, &#8220;predictive marketing&#8221;, ABM, machine intelligence, or &#8220;chat bots&#8221;, at their most basic level, they\u2019re all data manipulation and management for marketing purposes. In order to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":19092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-19087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-sales-and-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New series of Exo B2B videos this spring - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/new-series-of-exo-b2b-videos-this-spring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New series of Exo B2B videos this spring\" \/>\n<meta property=\"og:description\" content=\"This spring, we&#8217;re launching a new series of Exo B2B videos about two strong marketing trends: \u00a0The use of data, and artificial intelligence (AI). 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