{"id":19366,"date":"2017-04-18T12:15:43","date_gmt":"2017-04-18T16:15:43","guid":{"rendered":"http:\/\/exob2b.com\/?p=19366\/"},"modified":"2022-01-04T17:04:33","modified_gmt":"2022-01-04T22:04:33","slug":"best-practices-for-a-competitive-landing-page","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/best-practices-for-a-competitive-landing-page\/","title":{"rendered":"PART 3: Best practices for a competitive landing page"},"content":{"rendered":"<p>This post is the last of a series of 3 about landing pages. You can also check out our two previous posts here:<\/p>\n<ul>\n<li><a href=\"https:\/\/exob2b.com\/en\/landing-page-and-lead-generation-in-b2b-marketing-best-practices\/\">Landing page and lead generation in B2B marketing: best practices<\/a><\/li>\n<li><a href=\"https:\/\/exob2b.com\/en\/lead-generation-what-type-of-landing-page\/\">What type of landing page should be used to generate leads?<\/a><\/li>\n<\/ul>\n<p>A landing page must be simple and attractive. For best results, there are good practices to consider. Here is a list summarizing some of them:<\/p>\n<h2>Design of the page<\/h2>\n<p>Each landing page is unique. Its colors, typography and images will be different depending on what you want to emphasize. It must attract the eye and encourage the visitor to act.<\/p>\n<p>This is the reason it\u2019s important to work on the design and the structure of the landing page. The use of colors, images or videos make the reading less difficult and more attractive.<\/p>\n<p>LIkewise, it\u2019s important to test your landing page. &nbsp;There are no universal rules here. For example, a longer page with more text could convert better than a short page. &nbsp;it all depends on the objective and the target.<\/p>\n<p>Then, think responsive! It\u2019s important that the page be accessible on all platforms (desktop, tablets, and mobiles).<\/p>\n<h2>What content for my landing page?<\/h2>\n<p>Your page\u2019s content must be structured and thought out for the users. The title and subtitles of the page must be impactful, and meet your principal objective.<\/p>\n<p>The title can be both interrogative and informative and must contain the page\u2019s main keyword.<\/p>\n<p>Furthermore, the offer\u2019s text must be fluid and simple to read, and contain a visible and identifiable call-to-action and keywords.<\/p>\n<p>Finally, respect the structure of a web page by using the H1 to H6 tags and other good SEO practices.<\/p>\n<h2>The form<\/h2>\n<p>The form is the most important part of your landing page. In a lead generation strategy, you want to be able to identify and qualify prospects coming from your landing pages.<\/p>\n<p>To be effective and not risk losing visitors on the page, your form should contain no more than 5 fields, 3 of which are mandatory: name, first name and e-mail.<\/p>\n<p>Finally, each landing page being specific, the fields must be adapted according to the subject.<\/p>\n<h2>The importance of your call to action!<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19359 size-full\" title=\"Landing page best practices \" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/rtret.png\" alt=\"Landing page best pratices \" width=\"820\" height=\"480\" data-wp-pid=\"19359\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/rtret.png 820w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/rtret-300x176.png 300w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/rtret-768x450.png 768w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/rtret-800x468.png 800w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>The call-to-action on your landing page must be visible and placed in a strategic location. Make it easily accessible. Use up to three words per CTA example &#8220;Download brochure&#8221; &#8220;Contact us&#8221; or &#8220;Get a quote&#8221;.<\/p>\n<p>The CTA must clearly state the subject of your page, and be consistent with the overall landing page. Use colors to make your CTA stand out! Red, Green, Blue &#8230; it&#8217;s your choice.<\/p>\n<p>Finally, the golden rule is to never use more than one CALL TO ACTION per landing page.<\/p>\n<h2>Contact marketing experts for a competitive landing page!<\/h2>\n<p>Are you convinced about the importance of landing pages? Would you like to create one now? Exo B2B offers a turnkey service to help you meet your objectives and generate leads!<\/p>\n<p><a href=\"https:\/\/exob2b.com\/en\/contact\/\">Contact us<\/a> now to discuss the possibilities!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post is the last of a series of 3 about landing pages. You can also check out our two previous posts here: Landing page and lead generation in B2B marketing: best practices What type of landing page should be used to generate leads? A landing page must be simple and attractive. For best results, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best practices for a functional landing page (Part 3)<\/title>\n<meta name=\"description\" content=\"A landing page must be simple and attractive. For best results, there are good practices to consider. Read ou article to understand some of them\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/best-practices-for-a-competitive-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PART 3: Best practices for a competitive landing page\" \/>\n<meta property=\"og:description\" content=\"A landing page must be simple and attractive. For best results, there are good practices to consider. 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