{"id":19408,"date":"2021-11-16T14:00:57","date_gmt":"2021-11-16T19:00:57","guid":{"rendered":"http:\/\/exob2b.com\/?p=19408\/"},"modified":"2026-02-13T16:07:00","modified_gmt":"2026-02-13T21:07:00","slug":"4-seo-tips-get-started-website","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/4-seo-tips-get-started-website\/","title":{"rendered":"4 Basic SEO Tips To Get You Started With Your Website"},"content":{"rendered":"<h2 class=\"r\"><strong>Simple ways to improve your SEO today!<\/strong><\/h2>\n<p>Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!&#8230;) is an easy way to generate traffic and convert new visitors into potential customers.<\/p>\n<p>However, SEO (Search Engine Optimization) is a very technical field, in which you can easily lose your bearings.<\/p>\n<p>Here then is a simple rundown of some of the more important elements to consider in your SEO strategy.<\/p>\n<h2><strong>Your content must be unique and informative, and use the right keywords<\/strong><\/h2>\n<p>Your content must be regularly updated and of high-quality. By that I mean your information must be clear, useful, and tailored to the users who\u2019ve come to search your site.\u00a0 Your site\u2019s tone and language have to match phrases used in searches on the subject matter. Also, keep in mind that text with a varied vocabulary is preferable to multiple images.<\/p>\n<p>It\u2019s important to choose your site\u2019s keywords carefully, in relation to your target audience\u2019s needs. You have to be aware of what they are looking for the most.<\/p>\n<p>Finally, your content must be unique! Search engines will penalize you if you copy existing content from other web pages.<\/p>\n<h2><strong>Take the time to improve your pages\u2019 SEO and improve your user experience<\/strong><\/h2>\n<p>This is your number one priority amongst all your SEO actions: a user who doesn\u2019t have a good experience (User Experience or UX) when arriving on your page, won\u2019t return to your website.<\/p>\n<p>Here is a list of key elements you need, to improve a page\u2019s SEO:<\/p>\n<ul>\n<li>A title tag and a URL containing the keywords you want to target<\/li>\n<li>A 140 character meta-description that attracts attention<\/li>\n<li>Texts that are enjoyable to read, divided with header tags from &lt;h1&gt; to &lt;h6&gt;<\/li>\n<li>An ALT tag for images because search engines only read text<\/li>\n<\/ul>\n<p>Google rewards websites that offer a better user experience. This includes websites that are responsive for tablets and mobiles, which now represent the <a href=\"https:\/\/techcrunch.com\/2016\/11\/01\/mobile-internet-use-passes-desktop-for-the-first-time-study-finds\/\">biggest source of traffic<\/a>.<\/p>\n<h2><strong>Use social media to promote your content<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19404\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/OAYTME0-300x200.jpg\" alt=\"Social m\u00e9dia marketing, meilleures pratiques SEO\" width=\"726\" height=\"484\" data-wp-pid=\"19404\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/OAYTME0-300x200.jpg 300w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/OAYTME0-768x512.jpg 768w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/OAYTME0-1024x683.jpg 1024w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/OAYTME0-600x400.jpg 600w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/OAYTME0-800x533.jpg 800w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/p>\n<p>Don\u2019t underestimate the influence of social media on your SEO performance. Take the time to choose the social platforms that are best suited to your audience. Then, promote your content with posts on your company pages and targeted ads (Facebook Ads, Twitter Ads, etc.). It \u2018s a good way to generate mentions, shares, and backlinks (external links pointing to your website). All of these contribute to SEO improvement.<\/p>\n<p>You also need to ensure your content is shared by <a href=\"https:\/\/exob2b.com\/en\/opinion-influencers\/\">key influencers<\/a> within your industry. Make them see you and make them want to write about you by engaging them. Join their discussions, comment on their content and compliment their brands. Ask them questions or offer experiences you\u2019ve had in relation to their articles. Be part of their conversations.<\/p>\n<h2><strong>Build a \u00ab\u00a0Link Building\u00a0\u00bb strategy<\/strong><\/h2>\n<p>This consists of increasing the number of backlinks (at the core of Google&#8217;s famous SEO algorithm) to your website to improve its positioning and visibility. The goal here is to focus on quality rather than quantity.\u00a0You can promote your company on online platforms such as blogs and forums in which you link to your services, which generates traffic by redirecting users to your website.<\/p>\n<p>You can also register your website on online directories, so long as they are reliable. And, very important, don\u2019t buy backlinks or you may be penalized by search engines.<\/p>\n<p>So, I\u2019ve covered some of the most important points to build a better SEO. Still,there are tons of other aspects that can influence your results. If you have questions about your SEO strategy and would like some advice from our specialists, don\u2019t hesitate. <a href=\"https:\/\/exob2b.com\/en\/contact\/\">Contact us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!&#8230;) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in which you can easily lose your bearings. Here then is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,1460,161,15],"tags":[1483,1465,1361,1497],"class_list":["post-19408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communication-strategies","category-seo-2-en","category-seo-3","category-social-networks-2","tag-linkedinads-en","tag-seo-2-en","tag-sites-web-en","tag-ux-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Basic SEO Tips To Get You Started With Your Website - Exo B2B<\/title>\n<meta name=\"description\" content=\"Achieving a good ranking for your website on search engines with an effective SEO strategy is an easy way to generate more traffic and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/4-seo-tips-get-started-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Basic SEO Tips To Get You Started With Your Website\" \/>\n<meta property=\"og:description\" content=\"Achieving a good ranking for your website on search engines with an effective SEO strategy is an easy way to generate more traffic and sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/4-seo-tips-get-started-website\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-16T19:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T21:07:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/Google.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/4-seo-tips-get-started-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/4-seo-tips-get-started-website\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"4 Basic SEO Tips To Get You Started With Your Website\",\"datePublished\":\"2021-11-16T19:00:57+00:00\",\"dateModified\":\"2026-02-13T21:07:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/4-seo-tips-get-started-website\/\"},\"wordCount\":630,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/4-seo-tips-get-started-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/04\/Google.jpg\",\"keywords\":[\"LinkedInAds\",\"SEO\",\"Sites Web\",\"UX\"],\"articleSection\":[\"Marketing Communication Strategies -\",\"R\u00e9f\u00e9rencement &#8211; 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