{"id":1957,"date":"2012-01-18T08:00:59","date_gmt":"2012-01-18T13:00:59","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=1957"},"modified":"2012-01-18T08:00:16","modified_gmt":"2012-01-18T13:00:16","slug":"seo-strategy-b2b-inbound-marketing","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/seo-strategy-b2b-inbound-marketing\/","title":{"rendered":"The importance of an SEO indexing strategy in B2B inbound marketing"},"content":{"rendered":"

This is the second blog post in a three-part series examining three components of inbound marketing.\u00a0 The third post will be published in the coming weeks.<\/em><\/p>\n

The beginning of the year is always a good time to reflect on the next 12 months. \u00a0There was much discussion in 2011 concerning the end of indexing as we know it. \u00a0But the reality is that we will still need an inbound marketing<\/span> strategy, especially when it comes to positioning a company with the help of search engines.<\/p>\n

Why your B2B SEO strategy is important <\/strong><\/p>\n

Without a doubt, both the framework and the role of SEO have evolved over the past few months. \u00a0Many of us can remember a time when dubious techniques ensured favorable spots in search engine results.<\/p>\n

We are now in the year 2012 and quality indexing allows us to be found quickly and easily by our potential clients. \u00a0A good indexing is an important asset for any company!<\/span><\/p>\n

Establish a strategy of B2B indexing<\/strong><\/p>\n

The approach will depend on your business objectives.<\/p>\n

For example, some companies may base their strategy on an in-depth comparison between suppliers of similar services.\u00a0 For others, it might focus on thought-leadership.<\/p>\n

In the age of universal research, search engines have enlarged the galaxy of content that can be presented in search results. \u00a0Videos, images and PDFs are readily available. \u00a0Add to that geographic positioning and recent data and you get a dynamic market where only the most daring methods can succeed.<\/p>\n

Though the art and science of this asset remain important, information and inspiration, in addition to strategy, must also be considered in this ever-changing channel.<\/p>\n

Information: your strategy concerning present and future content<\/strong><\/p>\n

When we index correctly, we are compensated with a higher ranking in search engine results and increased traffic on our website. \u00a0However, it is important to remember that clients, current or potential, perform searches. \u00a0One way or another, information is found by entering key words and the results of these searches must correspond to the requests of our prospects<\/em>.<\/p>\n

To be found by search engine results, your content must:<\/p>\n