{"id":19580,"date":"2017-05-29T15:23:16","date_gmt":"2017-05-29T19:23:16","guid":{"rendered":"http:\/\/exob2b.com\/?p=19580\/"},"modified":"2022-01-04T16:15:53","modified_gmt":"2022-01-04T21:15:53","slug":"everything-need-to-know-facebook-pixel","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/everything-need-to-know-facebook-pixel\/","title":{"rendered":"Everything you need to know about Facebook Pixel"},"content":{"rendered":"<p>Do you have a website and want to advertise via Facebook? &nbsp;Besides <a href=\"https:\/\/exob2b.com\/en\/6-tips-successful-facebook-ad\/\">grooming the content of your ad beforehand<\/a>, is also essential is to get complete statistics on how visitors interact on your website through your advertising.<\/p>\n<p>In this article, we\u2019ll detail how Pixel, developed by Facebook, will serve as both a conversion tool and a customized audience creator for your campaigns.<\/p>\n<h2><strong>What is Facebook Pixel?<\/strong><\/h2>\n<p>Facebook Pixel is a simple and effective tool for creating customized audiences and tracking your conversions. Conversions are specific actions taken by your website visitors, such as a purchase, registration or download.<\/p>\n<p>Facebook Pixel can be installed quickly. &nbsp;Just insert the JavaScript code that Facebook provides you with on the web page where the expected action will take place. Then, link Pixel to your advertising campaign once it is created. Facebook does the rest! The installed code will send a signal to Facebook when a person performs the desired action on your site after clicking on your ad in their news feed. This will allow you to track the performance of your campaign in Facebook ad manager.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19581\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/05\/1-EN.jpg\" alt=\"facebook-pixel-ads-manager-menu\" width=\"1286\" height=\"326\" data-wp-pid=\"19581\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/05\/1-EN.jpg 1286w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/05\/1-EN-300x76.jpg 300w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/05\/1-EN-768x195.jpg 768w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/05\/1-EN-1024x260.jpg 1024w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/05\/1-EN-800x203.jpg 800w\" sizes=\"(max-width: 1286px) 100vw, 1286px\" \/><\/p>\n<h2><strong>What use is Pixel in your digital marketing campaign?<\/strong><\/h2>\n<p>Pixel is an excellent tool for optimizing your advertising campaigns. It accurately measures your ROI (Return on Investment). The cost-per-acquisition (CPA) of the Facebook ad tool can be as interesting as that of Google Adwords. It depends of your target, the conversion you want, or your industry.<\/p>\n<p><strong>Let\u2019s take a practical example<\/strong>. Say your company wishes to promote a technical guide. You decide to offer it as a free download via a contact form, to enrich your prospect database. You also choose to run a Facebook advertising campaign to increase the number of guide downloads.<\/p>\n<p>With Pixel, you can track the number of people who made this conversion on your site via your Facebook ad. But here is where Pixel really shine: You can also send a message to the people who have clicked on your ad and visited your site, but have not uploaded your guide! Powerful remarketing, wouldn\u2019t you say?<\/p>\n<p>Facebook offers 9 diverse types of conversions that can be used for standard events. For example, you could choose \u201cComplete registration\u201d as the &#8220;Prospect&#8221; action to fill out a contact form.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19582\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/05\/2-EN.png\" alt=\"code-event-pixel-facebook-conversion\" width=\"507\" height=\"430\" data-wp-pid=\"19582\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/05\/2-EN.png 507w, https:\/\/exob2b.com\/wp-content\/uploads\/2017\/05\/2-EN-300x254.png 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/p>\n<p>If the action you want to track is not available from the list, no problem, Facebook also offers a set up for <a href=\"https:\/\/www.facebook.com\/business\/help\/780705975381000\">100% customizable events<\/a>.<\/p>\n<p>You are now ready to use Facebook Pixel! For more information on how to install Facebook Pixel, you can <a href=\"https:\/\/exob2b.com\/en\/contact\/\">call on our team of experts<\/a> who will be pleased to help you with this process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have a website and want to advertise via Facebook? &nbsp;Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we\u2019ll detail how Pixel, developed by Facebook, will serve as both a conversion tool and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,14,1366,1511],"tags":[],"class_list":["post-19580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communication-strategies","category-marketing-communications-campaigns","category-reseaux-sociaux-2-en","category-strategies-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Pixel : Everything you need to know<\/title>\n<meta name=\"description\" content=\"Want to advertise your brand or products online? 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