{"id":19736,"date":"2017-07-20T08:03:14","date_gmt":"2017-07-20T12:03:14","guid":{"rendered":"http:\/\/exob2b.com\/?p=19736\/"},"modified":"2017-07-20T12:26:33","modified_gmt":"2017-07-20T16:26:33","slug":"your-emails-arent-spam","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/your-emails-arent-spam\/","title":{"rendered":"Your emails aren\u2019t spam"},"content":{"rendered":"

As you know, email campaigns are essential to your B2B marketing strategy. As we often repeat here at Exo, \u00a0Emails<\/a> are fundamentally important for B2B lead generation, and getting the word out about your company, its products, services, your offers , and so on.<\/p>\n

To take full advantage of this wonderful tool, it\u2019s important to respect a few “golden rules”. This \u00a0will ensure your email gets into your recipient\u2019s mailbox without heading straight to the “spam” folder.<\/p>\n

You\u2019ve undoubtedly heard about C28<\/a>, Canada\u2019s Anti Spam Law (CASL). The purpose of this law is to protect Canadians from unsolicited spam. Therefore, it\u2019s more important than ever to respect certain rules in order not to be penalized.<\/p>\n

Here is a list of tips that we strongly recommend you follow, for efficient and effective emails.<\/p>\n

Configure your campaign<\/h2>\n

Before starting your email, think about its initial settings.\u00a0 Several factors should be taken into consideration:<\/p>\n

Name your campaign<\/strong>: This is mostly for yourself. Giving it a specific name will help you find it more easily in your email campaign tool as well as in your CRM. This will reduce confusion when it comes time to analyze it.<\/p>\n

Domain and sender name:<\/strong> Using your own domain optimizes email reception. The sender’s name is also important to the recipient. Use a person’s name instead of a department or service.<\/p>\n

The senders address:<\/strong> Use a real e-mail address. “no-reply” almost certainly means banishment to the spam folder.<\/p>\n

Carefully craft your email subject<\/h2>\n

The very first thing your recipients see is the subject of your email! Your subject header must be impactful and must encourage them to open it. The subject header should be in line with several best practices:<\/p>\n