{"id":20117,"date":"2017-09-26T10:17:46","date_gmt":"2017-09-26T14:17:46","guid":{"rendered":"http:\/\/exob2b.com\/?p=20117\/"},"modified":"2021-11-01T15:26:02","modified_gmt":"2021-11-01T19:26:02","slug":"face-change-grow-decay","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/face-change-grow-decay\/","title":{"rendered":"When in the face of change\u00a0\u2013 grow or decay"},"content":{"rendered":"

Change is a permanent state; an uninterrupted succession of events that occur and are linked together, stimulated by the internal and external environments of organizations.<\/p>\n

Change is inherent to the growth and survival of organizations. It also stimulates innovation at various levels and within the different functions of the company.<\/p>\n

I\u2019m not referring to change as if I were a specialist on the subject because I am not. I am, however, an observer and an active participant in many changes over the course of my 30 years in business. I\u2019ve witnessed or have had to negotiate many changes. The reasons I am invited to participate are: growth, new product development or new markets, adoption of IT for sales and marketing, new orientation and strategic positioning and, helping organizations cope with a paradigm shift in their marketing.<\/p>\n

Communication to manage change<\/h2>\n

I have witnessed unsuccessful changes and many that have succeeded because, over and above their healthy \u201cmanagement of transformation” and all the strategic and operational aspects, proper communication had been implemented beforehand and had remained a constant throughout.<\/p>\n

The decision makers requested advice from their specialists on the “view” of what they wanted to change or transform and, continued this exchange throughout the transformation by adopting the comments or opinions along the way. These were selected based on relevance. Egos were in service of the project and not the reverse.<\/p>\n

Changes are possible when they are executed with respect, and through a clear vision and leadership that listens, and that allows mutual assistance and collaboration. Dialogues of the deaf are unfortunately the way some managers work. These lead only to frustration and power games with self-serving interests.<\/p>\n

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An ecosystem ready for change<\/h2>\n

Important company issues are the driving forces of change and are far from being only financial imperatives. A company’s ecosystem creates both its strengths and weaknesses. All functions in a business must be questioned as to whether they are called to play a role in the change and how it can be played. It is imperative to involve people not only to get them to come out of their silos but also because they hold a lot of information. From their vantage points, they have unique and valuable suggestions for optimization.  It would be a loss for the company to be deprived of its own knowledge!<\/p>\n

As our organizations are constantly challenged by change, we need to be:<\/p>\n