{"id":20165,"date":"2017-10-05T08:40:26","date_gmt":"2017-10-05T12:40:26","guid":{"rendered":"http:\/\/exob2b.com\/?p=20165\/"},"modified":"2017-10-05T08:40:07","modified_gmt":"2017-10-05T12:40:07","slug":"which-adwords-kpi-should-i-analyze-to-optimize-my-marketing-campaigns-performance","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/which-adwords-kpi-should-i-analyze-to-optimize-my-marketing-campaigns-performance\/","title":{"rendered":"Which Adwords KPI should I analyze to optimize my marketing campaign\u2019s performance?"},"content":{"rendered":"

I want to be 1st<\/sup> in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff …<\/p><\/blockquote>\n

Do you ever find yourself thinking these things out loud? Perfect! We have the magic solution that can give you exactly what you want … It\u2019s a little known tool called “Adwords”, and it can do all of this for you! Ever heard of it?<\/p>\n

Seriously though\u2026Google Adwords really is the tool you need to meet those kinds of objectives<\/p>\n

In a lead generation strategy, Google Adwords is an unavoidable lever. But creating an Adwords campaign is just the begining. It\u2019s important to know which KPI to track, analyze and optimize. This is why we\u2019re dedicating this post to the subject.<\/p>\n

Set your goals\u00a0\u00a0Before starting your Adwords campaign, it’s important to set your goals!<\/p>\n

This is simply because your campaign will be configured very differently depending if your main objective is to generate traffic (visibility \/ awareness), or if you want to generate conversions (sales, for example).<\/p>\n

So, set your Adwords campaign goals accordingly.<\/p>\n

\"adwords-objectifs\"<\/p>\n

\"AdWords\"<\/p>\n

After setting your objectives the next steps are setting the budget, the audience, and the keywords … All required steps for a proper AdWords campaign configuration.<\/p>\n

Monitor and optimize, what KPI monitor?<\/h2>\n

Your campaign is started, impressions, clicks, and even conversions are generated, but you are kind of foggy on how to interpret these numbers, and what conclusion to draw to in order optimize them\u2026<\/p>\n

Here are the KPIs that deserve to be followed and understood to make your AdWords campaign even more powerful<\/p>\n

1 – Click Through Rate (CTR)<\/h3>\n

The CTR is an important KPI, because it will determine the cost per click.<\/p>\n

The Click Through Rate is the number of clicks divided by the number of impressions. The higher your click-through rate is, the more it means that the ad and keywords are relevant to the targeted leads.<\/p>\n

In general, the average click-through rate in B2B is around 2.55%. In industrial services the CTR is around 1.40%<\/p>\n

\"adwords-industry-benchmarks-average-ctr\"<\/p>\n

How to improve your CTR?<\/strong><\/p>\n