{"id":20197,"date":"2017-10-19T14:07:05","date_gmt":"2017-10-19T18:07:05","guid":{"rendered":"http:\/\/exob2b.com\/?p=20197\/"},"modified":"2026-04-06T14:17:19","modified_gmt":"2026-04-06T18:17:19","slug":"dont-count-on-fake-followers","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/","title":{"rendered":"Don’t count on “fake followers”"},"content":{"rendered":"

Editor\u2019s note: This is a slightly genetically modified post that was first published on our web strategist\u2019s personal blog several months ago. We felt Claude\u2019s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at \u201cfake followers\u201d.  <\/em><\/strong><\/p>\n

So let me tell you a funny story (so trendy, Storytelling) about a student living alone in his Mile-end apartment, in Montreal. He studies marketing at HEC, takes life in very relaxed kind of way, maybe even a little too relaxed because his master’s thesis is slow going. Nothing serious though because he\u2019s from a wealthy family and can count on parental financial support …<\/p>\n

Olivier (fictitious name) has other priorities for the moment: he has a very elaborate social life, many friends, many outings and also a part-time job as a community manager.  He manages Social Networks for a B2B company that has him work on B2B content marketing. He is everywhere in the city and he\u2019s often seen in the trendy caf\u00e9s discussing, reinventing the world, and convincing his relations that business-to-business marketing, the subject of his masters and his job, is going through a period of intense upheaval.<\/p>\n

Olivier is popular<\/h2>\n

Socially, he is “known”, and has a large circle of friends in the world of marketing and social network managers. He even has several female admirers because to top it off, Olivier is quite the handsome man, as well as being pleasant company. And the more he goes out, meets people, discusses and gives his nascent personal or professional opinion, the more his local “notoriety” increases and the more jealousy he elicits.<\/p>\n

Recently, a local urban magazine even identified him in it\u2019s “most visible” singles list, which calls out those with influence and a bright future! A guy threw a glass of beer in his face a week after the list came out. This almost turned into a fist fight. Notoriety has a flip side as they say… His popularity also emanates from his presence on social networks. Of course, being a community manager for his job, makes him De Facto personally very active on these same networks. His Facebook, Twitter and especially Instagram accounts are filled, just like his social life and attract tens of thousands of friends or subscribers. Even the algorithms like him, awarding him top level \u201cclout\u201d scores (in the 70’s)<\/p>\n

Olivier is careless<\/h2>\n

Life seems beautiful, hectic and empowered. But it isn\u2019t really because Olivier is negligent in his personal life as on social networks. On the latter, he is the target of several trolls who hate his good looks and how he positions himself, either when he\u2019s on Twitter or when he\u2019s sitting at the bar at \u201cChez Roger\u201d just before the taping of a popular radio show called “La soir\u00e9e est encore jeune”.<\/p>\n

From the time he opened his accounts and especially since he\u2019s been working much longer hours, Olivier has hardly bothered to take a look at the profiles of those he accepts and even those whom he decides to follow. Neither on his own accounts or those of his employer. What\u2019s most important for him is to have a lot of connections. As many as possible, in fact. The more you have, the more important you are, right? The more the Algos like what he does, the more audience he\u2019ll have to interact with.<\/p>\n

He’s got half-naked fake followers<\/h2>\n

In short, he is mired in his self-importance but also stuck with the trolls in his personal accounts, alongside an impressive amount of robots, spam, fake accounts, and unwanted strangers (many of which are half-naked or completely naked) on his employer\u2019s Twitter account. He\u2019s even tried buying “followers” on Twitter for under $100. All fake of course, made in Pakistan or in Bangladesh but supplied by French or American companies …<\/p>\n

 <\/p>\n

\"\"<\/p>\n

I\u2019ve told you Olivier is careless, but it isn\u2019t only on social networks. His apartment is a complete mess. There are unwashed dishes lying on the counter and especially the bathroom that hasn\u2019t been cleaned in a month, if not more. Same clutter at the office where he always manages to skip his turn when it\u2019s time to do the dishes in the communal kitchen after the animated noontime conversations.<\/p>\n

Where Twitter meets toilet<\/h2>\n

If you were in his shoes, living in his apartment, wouldn\u2019t you clean the toilet every day or so? If you are like me then you\u2019d feel compelled<\/em> to. And the same would go for your social media accounts, especially Twitter.  Is your bathroom sparkling clean? I\u2019d assume your Twitter account looks about the same.<\/p>\n

Clean your accounts<\/h2>\n

It takes some work. It means eliminating several followers a day or a week. It also means smaller numbers and less potential influence but at least your followers are real and up-to-date, which gives you better quality and better targeted, more relevant lists. And it’s easy to spot those who are careless, just dig into their accounts. A good example below taken from a Quebec politician\u2019s account:<\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

I almost don\u2019t have to explain. This Fran\u00e7ois guy, unabashedly promoting his reproductive organ, the eggheads (now extinct) etc. Not very politically correct is it? Let\u2019s just say that the social media manager here resembles Olivier. It isn\u2019t that hard to clean an account. There are several applications like Statuspeople<\/a> or Tweetsmap<\/a> that can help clean up accounts. Some days, it\u2019s easier than cleaning your toilet.<\/p>\n

\"\"<\/p>\n

In conclusion, it begs a simple question: what do you prefer? An account with fewer followers but who are all real and active or a big bathroom with a big dirty toilet, corners full of robust looking mold spots and possibly some kind of bugs on the floor, sort of like Donald Trump’s Twitter account<\/a>? And this doesn\u2019t just apply to Twitter: likewise for  Facebook, LinkedIn, Instagram, Pinterest etc. By the way, did you see a catch in the above image? We still have work to do with the inactive. It\u2019s a valid question: what to do with them? Be patient until you just get tired and flush them, or just totally ignore them? At least, by the time you get to the inactives, it\u2019s just dust on the floor, comparatively speaking.<\/p>\n

By then, your account is almost totally clean. Small worries. My account has only about 2% fake. Can you say as much?<\/p>\n

Good reading on the same subject:<\/p>\n

 <\/p>\n

Vous avez un gros Twitter mais combien de \u00abfake followers\u00bb?
\n<\/a><\/p>\n

New Study Says 48 Million Accounts On Twitter Are Bots<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Editor\u2019s note: This is a slightly genetically modified post that was first published on our web strategist\u2019s personal blog several months ago. We felt Claude\u2019s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at \u201cfake followers\u201d.   So let me tell you a funny story (so […]<\/p>\n","protected":false},"author":15,"featured_media":20214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,1355,1366],"tags":[458],"class_list":["post-20197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","category-marketing-contenu-en","category-reseaux-sociaux-2-en","tag-storytelling-en"],"acf":[],"yoast_head":"\nDon't count on "fake followers" - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don't count on "fake followers"\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s note: This is a slightly genetically modified post that was first published on our web strategist\u2019s personal blog several months ago. We felt Claude\u2019s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at \u201cfake followers\u201d.   So let me tell you a funny story (so […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-19T18:07:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T18:17:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/10\/Sans-titre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claude Malaison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claude Malaison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/\"},\"author\":{\"name\":\"Claude Malaison\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851\"},\"headline\":\"Don’t count on “fake followers”\",\"datePublished\":\"2017-10-19T18:07:05+00:00\",\"dateModified\":\"2026-04-06T18:17:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/\"},\"wordCount\":1132,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/10\/Sans-titre.jpg\",\"keywords\":[\"Storytelling\"],\"articleSection\":[\"Content Marketing\",\"Marketing de contenu\",\"R\u00e9seaux sociaux -\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/\",\"url\":\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/\",\"name\":\"Don't count on \\\"fake followers\\\" - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/10\/Sans-titre.jpg\",\"datePublished\":\"2017-10-19T18:07:05+00:00\",\"dateModified\":\"2026-04-06T18:17:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#primaryimage\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/10\/Sans-titre.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/10\/Sans-titre.jpg\",\"width\":820,\"height\":480,\"caption\":\"Fake followers marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Don’t count on \u00ab\u00a0fake followers\u00a0\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851\",\"name\":\"Claude Malaison\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g\",\"caption\":\"Claude Malaison\"},\"description\":\"Strat\u00e8ge Web chez ExoB2B, Claude Malaison est sp\u00e9cialiste du marketing de contenu B2B. Il conseille et agit sur la strat\u00e9gie de contenu, le blogue B2B, les contenus riches, le SEO\u2013GEO\u2013IA ainsi que la distribution et l\u2019amplification de contenus pour aider les organisations \u00e0 mieux rejoindre et influencer leurs d\u00e9cideurs.\",\"url\":\"https:\/\/exob2b.com\/en\/author\/claude\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Don't count on \"fake followers\" - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/","og_locale":"en_US","og_type":"article","og_title":"Don't count on \"fake followers\"","og_description":"Editor\u2019s note: This is a slightly genetically modified post that was first published on our web strategist\u2019s personal blog several months ago. We felt Claude\u2019s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at \u201cfake followers\u201d.   So let me tell you a funny story (so […]","og_url":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2017-10-19T18:07:05+00:00","article_modified_time":"2026-04-06T18:17:19+00:00","og_image":[{"width":820,"height":480,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/10\/Sans-titre.jpg","type":"image\/jpeg"}],"author":"Claude Malaison","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Claude Malaison","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/"},"author":{"name":"Claude Malaison","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851"},"headline":"Don’t count on “fake followers”","datePublished":"2017-10-19T18:07:05+00:00","dateModified":"2026-04-06T18:17:19+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/"},"wordCount":1132,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/10\/Sans-titre.jpg","keywords":["Storytelling"],"articleSection":["Content Marketing","Marketing de contenu","R\u00e9seaux sociaux -"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/","url":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/","name":"Don't count on \"fake followers\" - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/10\/Sans-titre.jpg","datePublished":"2017-10-19T18:07:05+00:00","dateModified":"2026-04-06T18:17:19+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#primaryimage","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/10\/Sans-titre.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2017\/10\/Sans-titre.jpg","width":820,"height":480,"caption":"Fake followers marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/dont-count-on-fake-followers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Don’t count on \u00ab\u00a0fake followers\u00a0\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851","name":"Claude Malaison","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g","caption":"Claude Malaison"},"description":"Strat\u00e8ge Web chez ExoB2B, Claude Malaison est sp\u00e9cialiste du marketing de contenu B2B. Il conseille et agit sur la strat\u00e9gie de contenu, le blogue B2B, les contenus riches, le SEO\u2013GEO\u2013IA ainsi que la distribution et l\u2019amplification de contenus pour aider les organisations \u00e0 mieux rejoindre et influencer leurs d\u00e9cideurs.","url":"https:\/\/exob2b.com\/en\/author\/claude\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/20197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=20197"}],"version-history":[{"count":2,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/20197\/revisions"}],"predecessor-version":[{"id":43723,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/20197\/revisions\/43723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media\/20214"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=20197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=20197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=20197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}