{"id":20345,"date":"2022-04-25T11:41:36","date_gmt":"2022-04-25T15:41:36","guid":{"rendered":"http:\/\/exob2b.com\/?p=20345\/"},"modified":"2022-01-04T16:17:09","modified_gmt":"2022-01-04T21:17:09","slug":"the-10-benefits-of-marketing-outsourcing","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/the-10-benefits-of-marketing-outsourcing\/","title":{"rendered":"The 10 benefits of marketing outsourcing"},"content":{"rendered":"<p>Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages!<\/p>\n<p>In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations, and this trend will continue to grow in the coming years.<\/p>\n<p><strong>The growth of this trend can be explained by:<\/strong><\/p>\n<ul>\n<li>The need for a new and external point of view<\/li>\n<li>High flexibility<\/li>\n<li>Economies of scale<\/li>\n<li>Quality of work<\/li>\n<\/ul>\n<p>At Exo B2B, we offer <a href=\"https:\/\/exob2b.com\/en\/marketing-outsourcing\/\">B2B marketing outsourcing<\/a> services. Whether complete or partial, marketing outsourcing will act as a resource provider for your marketing activities.<\/p>\n<p>We work directly with your internal teams and are totally &#8220;anchored&#8221; in your marketing realities.<\/p>\n<p>We\u2019ve been offering marketing outsourcing solutions since 2002 and we adapt to all sectors of activity (B2B and B2B2C)<\/p>\n<p>Have you thought about outsourcing your marketing department? Not decided yet? This post gives you the <strong>10 benefits of outsourcing marketing!<\/strong><\/p>\n<h2>Why choose marketing outsourcing?<\/h2>\n<h3>1- Keep informed of marketing change<\/h3>\n<p>Marketing and new technologies are constantly changing and evolving, which is why it\u2019s important to be on the lookout for changes. It\u2019s difficult for a company to stay on top of the latest marketing trends while staying focused on business development.<\/p>\n<h3>2- Team skills and versatility<\/h3>\n<p>It\u2019s well known that you can\u2019t just improvise marketing and communications! Indeed, it requires various skills to create and <a href=\"https:\/\/exob2b.com\/en\/implementation-marketing-b2b\/\">implement their strategies<\/a>.<\/p>\n<p><strong>A complete marketing department should be comprised of several profiles such as:<\/strong><\/p>\n<ul>\n<li>Strategists and Account Managers (Planning, project management)<\/li>\n<li>Developers \/ programmers (for the technical part)<\/li>\n<li>Designers \/ graphic designers (for visuals, print material, the front end of a website &#8230;)<\/li>\n<li>A content creator \/ editor<\/li>\n<li>A community manager<\/li>\n<\/ul>\n<p>Do you have all these people internally? Even if your employees are very competent in their field it\u2019s always more productive to be dedicated to a more restrained number of tasks to ensure the quality of the work!<\/p>\n<h3>3- Save on marketing equipment<\/h3>\n<p>After the skills, marketing equipment &#8230; For graphic design, <a href=\"https:\/\/exob2b.com\/en\/creative-b2b-marketing-tools\/\">web development<\/a> or even email marketing, it\u2019s essential to be properly equipped. This involves the acquisition of expensive tools such as:<\/p>\n<ul>\n<li>Graphic design software<\/li>\n<li>Development Software (IDE)<\/li>\n<li>Email marketing platform<\/li>\n<\/ul>\n<p>In addition to your internal resources, the purchase of such software can quickly become a significant cost in your marketing budget. By outsourcing your marketing activities, you won\u2019t need to worry about this part, as your provider will take care of it for you.<\/p>\n<h3>4- Get a head start<\/h3>\n<p>Your closest competitor has been using the same marketing practices for the last 10 years and they are starting to run out of steam! It&#8217;s time to position yourself as an innovative company that\u2019s active and aware of best marketing practices. By the way, do you know what those are? We do!<\/p>\n<h3>5- Improve your sales<\/h3>\n<p>You&#8217;ll be able to focus more on business development and &#8220;direct&#8221; sales as your marketing firm takes care of generating <a href=\"https:\/\/exob2b.com\/en\/lead-generation-what-type-of-landing-page\/\">qualified leads<\/a> with marketing campaigns.<\/p>\n<h3>6- Qualify your leads!<\/h3>\n<p>Your agency provides you qualified leads from landing page forms, Adwords campaigns, marketing emails &#8230; Your only &#8220;job&#8221; is to investigate them! Marketing campaigns lose steam if acquired leads are not processed and qualified!<\/p>\n<h3>7- Open to new markets!<\/h3>\n<p>Marketing has no geographical limits! With <a href=\"https:\/\/exob2b.com\/en\/which-adwords-kpi-should-i-analyze-to-optimize-my-marketing-campaigns-performance\/\">Adwords<\/a> campaigns and social ads you can reach new territories and new targets. However, creating paid advertising campaigns requires some skill and knowledge of these media. It can\u2019t be improvised, so surround yourself with good people!<\/p>\n<h3>8- Test new tools<\/h3>\n<p>Marketing agencies are on the lookout for the latest trends in tools and new technologies. It\u2019s worthwhile to test some and then evaluate the added value: what it brings you and saves you (visibility, notoriety, cost). It\u2019s never bad to want to try new tools. On the contrary!<\/p>\n<h3>&nbsp;9- Acheive economies of scale<\/h3>\n<p>Consider how much time and money you can save, compared to hiring, training, renting office space, computers, providing employee benefits, and more. Marketing outsourcing is your solution!<\/p>\n<h3>10- Choose an experienced agency<\/h3>\n<p>We often say it, but it\u2019s worth repeating: B2B and B2C are two very different worlds. Choosing a company that specializes in your field is a priority.<\/p>\n<p>At Exo B2B, we\u2019ve specialized in B2B marketing since 2002 and our <a href=\"https:\/\/exob2b.com\/en\/our-team\/\">marketing team<\/a> is passionate and efficient. We adapt to your needs and we support you in all your marketing projects on a daily basis.<\/p>\n<p><strong><a href=\"https:\/\/exob2b.com\/en\/contact\/\">Contact us<\/a>, and let\u2019s talk about it!<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations, and this trend will continue to grow in the coming [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20346,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,13,14,31],"tags":[323],"class_list":["post-20345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-marketing-communication-strategies","category-marketing-communications-campaigns","category-sales-marketing-and-b2b-business","tag-b2b-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 advantages of outsourcing your marketing<\/title>\n<meta name=\"description\" content=\"Many companies now rely on external resources for their marketing, advertising and communication activities. 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