{"id":20651,"date":"2018-02-22T12:58:45","date_gmt":"2018-02-22T17:58:45","guid":{"rendered":"https:\/\/exob2b.com\/?p=20651"},"modified":"2026-04-06T14:13:57","modified_gmt":"2026-04-06T18:13:57","slug":"b2b-marketing-conferences-schedules-tell-about-trends","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/b2b-marketing-conferences-schedules-tell-about-trends\/","title":{"rendered":"B2B Marketing Conferences: what the schedules tell us about the trends"},"content":{"rendered":"

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Not necessarily to get some fresh air, but rather to find your way to of one of the many marketing conferences, whether it’s B2B related or not, especially since the pace of changes we face in 2018 has never been faster. Lectures can be the ticket; providing the winning combination in terms of training and inspiration.<\/p>\n

Here\u2019s a short list of events with a brief description, both North American or European, with high-level speakers. Note that there will be no shortage of Quebec events on the subject, specifically Les Affaires<\/a> and Infopresse.<\/a> To those who can afford it, here is a list of places to attend and network with colleagues from all sources, which in itself, is worth almost half the value of the conference!<\/p>\n

Surely, you\u2019ll agree, some cities are very attractive, more so than Montreal with its slush in the winter and orange cones in the summer…<\/p>\n

B2B Marketing Ignite\u00a02018<\/strong><\/p>\n

The Ignite conference is organized by B2B Marketing, an organization created in 2004 as an expertise center for marketers specializing in B2B. It\u2019s also a strong website and blog for their regularly renewed content. The conference will take place this year at the Business Design Center on July 10 in London.<\/p>\n

Ignite is more than 1 000 marketers under one roof; a true networking experience. It \u2018s also offering six content themes, seven keynote speakers and an all-around great networking opportunity: Ignite 2018 evening.\u00a0The six topics will have an ABM theme or, ” Account based Marketing “; leadership, commitment, customer experience, technology and glances at “insights”, but clearly, ABM will be the featured theme. At the moment, the speakers are not yet announced, but in short, a good conference in the marketing field to attend, even though it\u2019s in London and as everyone knows, we lose out with the exchange rate and the cost of living…<\/p>\n

At Exo, we have a weakness for the Arizona sun… and for the conference:<\/p>\n

B2B Marketing Exchange<\/strong><\/a><\/p>\n

This is an annual conference that took place earlier this week in Scottsdale, Arizona, from February 19 to 21, under the hashtag #B2BMX.<\/a> Several “stars” and influencers of B2B marketing were there, such as Laura Ramos<\/a> from Forrester, Brian Solis<\/a>, Lee Odden<\/a>, Rebecca Lieb<\/a>, Pam Didner<\/strong>, James Taylor<\/strong>, Paul Peterman<\/strong> from Facebook and many others. To get to know them better, take a look at some interviews on the DemandGen<\/a> blog that organizes this annual gathering.<\/p>\n

At this conference, there are also many questions about ABM, in fact, there is a lot of \u2018buzz\u2019 surrounding this topic. Here is one of the titles: “ABM Beyond The Hype: What High Growth Organizations Do differently”. It\u2019s an overview of the agenda<\/a> and here are two tweets from Laura Ramos, who is the<\/em> specialist. Obviously, Forrester is very interested in the subject:<\/p>\n

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Of course, Lee Odden was on site and lectured on Millennials.<\/p>\n

But the conference that seems to have impressed the most is that of Brian Solis<\/a>.<\/p>\n

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The closing conference: “Creativity: The New Marketing Imperative in The Age Of Artificial Intelligence<\/a>” by James Taylor, is another topic “trend” that will be discussed further…<\/p>\n

Some other important conferences not to be missed this year are:<\/p>\n

CMA Live<\/strong><\/a><\/p>\n

This conference will be held in Edinburgh, Scotland, on June 6 and 7, with lead figures Chris Brogan and Ann Handley<\/a>. The programming of this conference is not yet available. Note that this conference is organized by the Content Marketing Academy.<\/p>\n

Content Marketing World 2018<\/strong><\/a><\/p>\n

This is another of the essentials in the world of marketing, specifically dedicated to content. It will be held from September 4 to 7, 2018 in Cleveland, Ohio, with many content marketing lecturers, including Joe Pulizzi, Jay Baer<\/a>, Ann Handley (she’s everywhere!), Michael Brenner<\/a>, Heidi Cohen<\/a>, Carla Johnson, Lee Odden, Peg Miller<\/a> and our very own, Mitch Joel. In fact, the list is too long! Check it out here<\/a>.<\/p>\n

The Content, again, an extensive list, includes:<\/p>\n

The workshops\u00a0:<\/p>\n