![](\"https:\/\/emergenceweb.com\/blog\/wp-content\/uploads\/2017\/03\/bull.jpg\")
<\/p>\n
His definition of influence : “In a marketing context, influence is the ability to affect action \u2013 not attract 1,000, 100,000 or a million fans, friends and followers.<\/strong> <\/em>To create action, you need content and relationships.”<\/em><\/p>\n Trying to define Influencers is one thing, categorizing them is another. There are hundreds of international and American rankings listed on Google. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Here’s an example from Tamara McLeary’s bio on one of those websites:<\/p>\n She is ranked by Klear in the Top 1% of global Social Media Influencers. She is listed as one of the Top 50 Social Influencers of 2015<\/a>, one of the Top 50 Big Data Influencers of 2016<\/a> and one of the Top 100 IoT Influencers of 2016<\/a>by Onalytica<\/a>. Tamara is also ranked in the Top 25 AI\/Machine Language influencers, a Top 50 Blockchain Influencer<\/a>, and Top 50 Digital Transformation Influencer<\/a>. Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail<\/a>. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing<\/a>.<\/p><\/blockquote>\n So, it is humbly that we make our own list, but with another approach. On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere. But, these rankings are based on quantity and not quality. We therefore thought of proposing a different approach by establishing an assessment, taking into account 10 measurable indicators:<\/p>\n In this context, here is a list of 30 names, sorted alphabetically and by country. No preferred ranking, no ego warfare, just a lot of links and references.<\/p>\n Name : Jay Baer<\/strong> \u2013 Twitter account: @jaybaer<\/a> \u2013 Website\/blog: https:\/\/www.convinceandconvert.com\/blog\/<\/a> Name: Michael Brenner<\/strong>\u2013 Twitter account: <\/strong>@brennermichael<\/a> \u2013 Website\/blog: https:\/\/marketinginsidergroup.com\/blog<\/a> Name: Heidi Cohen<\/strong> \u2013 Twitter account: @heidicohen<\/a> \u2013 Website\/blog: https:\/\/heidicohen.com\/<\/a> Name: Marsha Collier<\/strong> \u2013 Twitter account: @MarshaCollier<\/a> \u2013 Website\/blog: https:\/\/www.coolebaytools.com\/blog#.WMcr8_k1_Dc<\/a> Name: Bryan Eisenberg<\/strong> \u2013 Twitter account: @TheGrok<\/a> \u2013 Website\/blog: https:\/\/www.bryaneisenberg.com\/<\/a> Name: Seth Godin<\/strong> \u2013 Twitter account: @ThisIsSethsBlog<\/a> \u2013 Website\/blog: https:\/\/sethgodin.typepad.com\/<\/a> Name: Ann Handley \u2013 <\/strong>Twitter account: <\/strong>@MarketingProfs<\/a> and @annhandley<\/a> \u2013 Website\/blog: https:\/\/www.annhandley.com\/ <\/a> Name: Carla Johnson<\/strong> – Twitter account: @CarlaJohnson<\/a> – Website\/blog: https:\/\/typeacommunications.com\/blog\/. International speaker and prolific author, Carla has written 7 books, the most recent being: Experiences: The 7th Era of Marketing<\/p>\n Name: <\/em>Tamara McCleary<\/strong> – Twitter account : @tamaramccleary<\/a> – Website\/blog: https:\/\/tamaramccleary.com\/about\/ . <\/u>CEO at Thulium.co. Speaker, panelist and recognized influencer, notably by Forbes.<\/p>\n Name: Pam Moore <\/strong>\u2013 Twitter account: <\/strong>@PamMktgNut<\/a> \u2013 Website\/blog: https:\/\/themarketingnutz.com\/blog\/<\/a> Name: Jason A, Miller<\/strong> \u2013 Twitter account: @JasonMillerCA<\/a> \u2013 Website\/blog: https:\/\/rocknrollcocktail.com\/social-media-cocktail\/<\/a> Name: Lee Odden<\/strong> \u2013 Twitter account: @leeodden<\/a> \u2013 Website\/blog: https:\/\/www.toprankblog.com\/ Name: Neil Patel<\/strong> \u2013 Twitter account: @neilpatel<\/a> \u2013 Website\/blog: https:\/\/neilpatel.com\/blog\/<\/a> Name: Chad Pollitt<\/strong>: \u2013 Twitter account: @ChadPollitt<\/a> \u2013 Website\/blog:https:\/\/www.chadpollitt.com\/<\/a> Name: Joe Pulizzi<\/strong> \u2013 Twitter account: @joepulizzi<\/a> \u2013 Website\/blog: https:\/\/contentmarketinginstitute.com\/ Name : Rebekah Radice<\/strong> \u2013 Twitter account : @<\/strong>RebekahRadice<\/a> Website\/blog: https:\/\/rebekahradice.com\/blog\/<\/a>. She is an entrepreneur and author of the book https:\/\/rebekahradice.com\/social-media-mastery\/ . <\/u>She is an international speaker, creator of \u201dThe Authority Matrix,\u201d and hostess of the podcast \u201cBrand Authority Show\u201d https:\/\/rebekahradice.com\/brand-authority-show-vide<\/p>\n Name: Neal Schaffer<\/strong> \u2013 Twitter account:@NealSchaffer<\/a> \u2013 Website\/blog: https:\/\/maximizeyoursocial.com\/blog\/<\/a>. <\/u>Entrepreneur, consultant, speaker adn author of among other things, \u00abMaximize Your Social<\/a>\u00bb<\/p>\n Name : Mary Shea<\/strong> \u2013 Twitter account: @sheaforr <\/a>\u200f Website\/blog: https:\/\/www.forrester.com\/Mary-Shea. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018<\/a><\/p>\n Name: Mark Schaefer<\/strong> \u2013 Twitter account: @markwschaefer<\/a> \u2013 Website\/blog https:\/\/www.businessesgrow.com\/blog\/<\/a>. Consultant, speaker and author of 5 books, one of which is, \u201cKnown<\/a>\u201c<\/p>\n Name: Clara Shih<\/strong> – Twitter account: @clarashih <\/a>– Website\/blog: https:\/\/hearsaysystems.com\/blog\/<\/a>. Founder and CEO of Hearsay Systems, author and long-time influencer on social media. She also wrote The Facebook Era and The Social Business Imperative.<\/u><\/p>\n Name: Mari Smith<\/strong> \u2013 Twitter account: @MariSmith<\/a> \u2013 Website\/blog: https:\/\/www.marismith.com\/mari-smith-blog\/<\/a>. Consultant named as the \u201cQueen of Facebook\u201d, Mari Smith is one of the biggest marketing experts on Facebook. She is a speaker and author of \u00abThe New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web<\/a>\u00bb<\/em> and co-author of \u00abFacebook Marketing: An Hour A<\/a> Day<\/a>\u00bb<\/p>\n Name: Brian Solis<\/strong> \u2013 Twitter account: @briansolis<\/a> \u2013 Website\/blog: https:\/\/www.briansolis.com\/ Name: Gary Vaynerchuk<\/strong> \u2013 Twitter account: @garyvee<\/a> \u2013 Website\/blog: https:\/\/www.garyvaynerchuk.com\/blog\/ Name: Christine Viera<\/strong> \u2013 Twitter account: @ChristineViera<\/a> \u2013 Website\/blog: https:\/\/b2bmarketingacademy.com\/ Name: Michelle Blanc<\/strong>.- Twitter account: @MichelleBlanc<\/a> Website\/blog: https:\/\/www.michelleblanc.com\/<\/a> Name: Tara Hunt<\/strong> \u2013 Twitter account: @missrogue<\/a> \u2013 Website\/blog: https:\/\/www.tarahunt.com\/ Name: Mitch Joel<\/strong> \u2013 Twitter account: @mitchjoel<\/a> \u2013 Website\/blog: https:\/\/www.twistimage.com\/blog\/ Name: St\u00e9phanie Bouchet<\/strong> \u2013 Twitter account: @rougefrog <\/a>– Website\/blog:https:\/\/rougefrog.com\/. She is the founder of the legendary RougeFrog in London. Stephanie is a member of the European entrepreneurial community. She acts as a marketing mentor and a speaker for several entrepreneurial organizations. She is also a correspondent in London for online media such as FrenchWeb<\/a> and the founder of London FrenchConnect<\/a>, a private club in London for French digital leaders, entrepreneurs, businesses and investors.<\/p>\n Name: Minter Dial<\/strong> \u2013 Twitter account: @mdial <\/a>\u2013 Web site\/blog: https:\/\/minterdial.com\/<\/a> He founded the Myndset company, and since then, Digitalproof consultancy LTD. He is a professional speaker on 3 main topics: Tomorrow’s brands and new marketing, The World of Internet and, New Technologies, Leadership and the Importance of Emotional Intelligence in Business. His newest book is called \u201cFutureproof; Get Your Business Ready For The Next Disruption\u201d.<\/p>\n Name: Yann Gouvernec<\/strong> \u2013 Twitter account: @ygourven<\/a> \u2013 Web site\/blog: https:\/\/visionarymarketing.com\/fr\/index.html<\/a> Note that in this blog, we have dealt with the influencers of Web Marketing in general. There are several others who would have had their place in this ranking but we had to stick to our Top 30. If you know others that deserve to be in this selection, we invite you to make the suggestion in a comment below for next year’s selection.<\/p>\n Yes, only six in Europe and Canada versus 24 in the USA; it is very revealing of the dominance of our southern neighbours in this field. And note that there are 14 women, close to parity. #PressForProgress<\/p>\n","protected":false},"excerpt":{"rendered":" We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the place. People talk about them and companies are ready to […]<\/p>\n","protected":false},"author":15,"featured_media":20739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1263,12,639,13,1355],"tags":[323,366,1259],"class_list":["post-20735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annual-rankings","category-content-marketing-2","category-influenceurs","category-marketing-communication-strategies","category-marketing-contenu-en","tag-b2b-en","tag-b2b-en-2","tag-lee-odden-en"],"acf":[],"yoast_head":"\n\n
USA<\/strong><\/h4>\n
\nPresident of Convince & Convert, speaker and author of the best selling book, \u00abYoutility: Why Smart Marketing is About Help, Not HypeZ<\/em>\u00bb<\/em><\/p>\n
\nCEO, Marketing Insider Group, speaker, co-author \u00abThe Content Formula<\/a>\u00bb<\/p>\n
\nEntrepreneur, blogger and speaker.<\/p>\n
\nEntrepreneur, speaker, author of 48 books, including \u00abeBay for Dummies\u00bb, \u00abSocial Media Commerce For Dummies<\/em>\u2018\u00bb and \u00abThe Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More<\/em><\/a>\u00bb<\/em> and, founder of the podcasts #<\/span>CustServ<\/a>, #<\/span>techradio<\/a><\/p>\n
\nEntrepreneur, founder and CMO of IdealSpot.com, speaker, co-author of \u201cCall to Action<\/a>\u201c(2005), \u201cWaiting for Your Cat to Bark<\/a>\u201c (2006), \u201cAlways Be Testing<\/a>\u201c(2008) and \u201cBuyer Legends: The Executive Storyteller\u2019s Guide<\/a>\u201c (2014).<\/p>\n
\nEntrepreneur, blogger, speaker and author of 18 books, translated in 35 languages, including \u00abTribes<\/a>\u00bb and \u00abThe Icarus Deception\u00bb.<\/p>\n
\nCCO at MarketingProfs<\/a> and co-founder of ClickZ, speaker and author of the best-seller \u00ab Everybody Writes<\/em> \u00bb<\/p>\n
\nNamed the \u201cMarketing Nut,\u201d she is CEO of Marketing Nutz, speaker and author of the podcast \u00abSocial Zoom Factor \u00bb.<\/p>\n
\nJason is a specialist in B2B marketing and the \u00abglobal content marketing leader\u00bb at LinkedIn by day, and a Rock \u2018n\u2019 Roll photographer by night. In 2014, he published the #1 best seller on Amazon, \u00abWelcome to the Funnel\u00bb.<\/p>\n
\n<\/a>CEO of TopRank, speaker and author of \u00abOptimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing<\/a>\u00bb. He is quoted by publications such as The Wall Street Journal<\/em>, Forbes<\/em>, The EcoNameist<\/em>, Fortune <\/em>magazine <\/em>and Entrepreneur.com<\/em><\/p>\n
\nNeil is an entrepreneur known as the founder of Crazy Egg<\/a>, Quick Sprout<\/a>, and KISSMetrics<\/a>. He is also a speaker, blogger and regular contributor for publications such as Inc., Fast Company, Forbes, Entrepreneur.com and TechCrunch.<\/p>\n
\nPartner and VP Audienceau Native Advertising Institute<\/a>, Professor of Internet Marketing at Kelley School of Business at the University of Indiana, he is also speaker and author of several books, such as \u201cThe Native Advertising Manifesto,\u201d \u201cThe Content Promotion Manifesto\u201c and \u201c51 Things Your Mother Taught You About Inbound Marketing.\u201d He also writes for Huffington Post, The Guardian and Social Media Today.<\/p>\n
\n<\/a>Founder of the Content Marketing Institute and of the Content Marketing World Conference, speaker and author of 3 books, including Epic Content Marketing.<\/u><\/p>\n
\n<\/a>Brian Solis is a principal analyst at Altimeter Group. He is also a speaker, blogger and author of several books, one being a best seller called \u201cEngage<\/a> \u00bb.<\/p>\n
\n<\/a>CEO of Vaynermedia. Investor in Twitter, Snapchat, Uber andVenmo. Vlogging daily on YouTube under the name \u00ab DailyVee \u00bb. Speaker and author of 3 books: \u00ab#AskGaryVee: One Entrepreneur\u2019s Take on Leadership, Social Media, and Self-Awareness<\/a>\u00bb<\/p>\n
\nVP of Global Marketing Strategy, Customer Experience and Product Marketing at Level 3 Communication, blogger, co-founder of B2B Marketing Academy and of B2B Mktg Foundation.<\/a><\/p>\nCANADA<\/strong><\/h4>\n
\nAssociate at Analyweb Inc. Speaker and author of \u00abLes M\u00e9dias sociaux 101\u00bb, \u00abLes m\u00e9dias sociaux 201\u00bb and co-author of \u00abPourquoi bloguer dans un contexte d\u2019affaires<\/a>\u00bb<\/p>\n
\n<\/a>YouTuber, entrepreneur, speaker and author of the best-seller \u00abThe Whuffie Factor\u00bb<\/p>\n
\nPresident of Mirum, blogger, podcaster, speaker and author of \u00abSix Pixels of Separation\u00bb and \u00abCTRL ALT Delete\u00bb<\/p>\nEUROPE<\/strong><\/h4>\n
\nInnovation & Marketing, Web & social media: Owner and CEO of Visionary Marketing @<\/span>vismktg<\/a>, <\/u> Program Director of Master Digital Business Strategy @<\/span>grenoble_em<\/a><\/p>\n