{"id":2115,"date":"2012-03-06T09:54:02","date_gmt":"2012-03-06T14:54:02","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=2115"},"modified":"2012-03-06T09:54:02","modified_gmt":"2012-03-06T14:54:02","slug":"b-to-b-customer-relationships-in-the-social-media-era","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/b-to-b-customer-relationships-in-the-social-media-era\/","title":{"rendered":"B to B customer relationships in the social media era"},"content":{"rendered":"

Customer relationship management for businesses took off in the \u201890s with the development of direct marketing. It consists in the creation of close and continuous business relationships with clients by placing them at the center of a business strategy.<\/p>\n

Today, the emergence of social media in business to business relationships only leaves room for one option. Non-traditional channels are impacting more and more businesses and their customer relationship management.<\/p>\n

How are social media incorporated into a company\u2019s customer relationship management?<\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 An additional point of contact<\/p>\n

Social media represent a very specific communication channel for companies to apply to their market, current and potential clients.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New data flow<\/p>\n

Social media make available an incredible amount of information, even to the point where we\u2019re drowning in it! It\u2019s also important to understand the impact of the spread of this information via social networks. This involves managing and utilizing this information appropriately.<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The notion of Commitment<\/p>\n

Through social media, clients or prospects participate and get involved. This is similar to one well-known concept, \u201cconsumer-actor,\u201d but can be cause for concern due to the power of social media.<\/p>\n

Social media have their place in customer relationship management. The challenge, however, lies in their integration. The trend of marketing to move toward a One to One model with a CRM isn\u2019t questioned; rather it is the notion that the SCRM (Social CRM) involves the addition of a new model: One to Community.<\/p>\n","protected":false},"excerpt":{"rendered":"

Customer relationship management for businesses took off in the \u201890s with the development of direct marketing. It consists in the creation of close and continuous business relationships with clients by placing them at the center of a business strategy. Today, the emergence of social media in business to business relationships only leaves room for one […]<\/p>\n","protected":false},"author":2,"featured_media":5891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,15],"tags":[50],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-social-networks-2","tag-marketing-b2b-en"],"acf":[],"yoast_head":"\nB to B customer relationships in the social media era - Exo B2B<\/title>\n<meta name=\"description\" content=\"Non-traditional channels are impacting more and more businesses and their customer relationship management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/b-to-b-customer-relationships-in-the-social-media-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B to B customer relationships in the social media era\" \/>\n<meta property=\"og:description\" content=\"Non-traditional channels are impacting more and more businesses and their customer relationship management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/b-to-b-customer-relationships-in-the-social-media-era\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-06T14:54:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2012\/11\/businessman-in-front-of-the-office-1307588-m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/b-to-b-customer-relationships-in-the-social-media-era\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/b-to-b-customer-relationships-in-the-social-media-era\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"B to B customer relationships in the social media era\",\"datePublished\":\"2012-03-06T14:54:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/b-to-b-customer-relationships-in-the-social-media-era\/\"},\"wordCount\":254,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/b-to-b-customer-relationships-in-the-social-media-era\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2012\/11\/businessman-in-front-of-the-office-1307588-m.jpg\",\"keywords\":[\"marketing B2B\"],\"articleSection\":[\"Business Development\",\"Social Networks\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/b-to-b-customer-relationships-in-the-social-media-era\/\",\"url\":\"https:\/\/exob2b.com\/en\/b-to-b-customer-relationships-in-the-social-media-era\/\",\"name\":\"B to B customer relationships in the social media era - 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