{"id":24068,"date":"2019-04-11T10:18:30","date_gmt":"2019-04-11T14:18:30","guid":{"rendered":"https:\/\/exob2b.com\/?p=24068"},"modified":"2026-04-06T14:09:00","modified_gmt":"2026-04-06T18:09:00","slug":"marketing-influencers-our-2019-top-30","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/marketing-influencers-our-2019-top-30\/","title":{"rendered":"Marketing Influencers: Our 2019 Top 30"},"content":{"rendered":"\n

We\u2019re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost<\/a> was very successful<\/a> and didn’t go unnoticed on social networks.<\/p>\n\n\n\n

With great enthusiasm, we\u2019ve scouted blogs on B2C and B2B marketing sites. These influencers are taking up a lot of space, not only in conversations but also in company strategies that badly want exclusive access or seek to take advantage of their public and their credibility.<\/p>\n\n\n\n

We\u2019ve already written two blogs on the subject to try to define the profile of these funny little \u201cbugs\u201d. One of them, Lee Odden<\/a>, the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read<\/a>
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The Annual List <\/h4>\n\n\n\n

Each year, several other blogs and personalized sites make their list of 50 or 100 biggest influencers of marketing, social networks or even B2B marketing as does Lee and his team at TopRank<\/a> with at least three different rankings. Lee was also passing through Montreal a few months ago for a conference on content marketing<\/a> at Infopresse.<\/p>\n\n\n

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A selfie with Lee<\/em><\/strong>
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The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money.<\/p>\n\n\n\n

Here is an example of just a part of a bio of an expert in marketing: <\/p>\n\n\n\n

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\u00abShe is ranked by Klear in the Top 1% of global Social Media Influencers.  She is listed as one of the Top 50 Social Influencers of 2015<\/a>, one of the Top 50 Big Data Influencers of 2016<\/a> and one of the Top 100 IoT Influencers of 2016<\/a>by Onalytica<\/a>.  Tamara is also ranked in the Top 25 AI\/Machine Language influencers<\/a>, a Top 50 Blockchain Influencer<\/a>, and Top 50 Digital Transformation Influencer<\/a>. Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail<\/a>. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing<\/a>\u00bb. <\/p>\n Tamara McLeary: <\/cite><\/blockquote>\n\n\n\n

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Here, we are in another league. No fashion victims, foodies, hotel rats or starlets in bad selfies on Instagram who “plugs” products for cash, lots of cash… <\/p>\n\n\n\n

Here though, it\u2019s serious and this kind of influence means money, but not in the outrageous way of Neos … The pros organize or keynote conferences, write books, advise companies, teach at universities, get involved in their environment and are less flashy for the most part.
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How We Measure<\/strong><\/h4>\n\n\n\n

It is humbly, that we create our list but with an approach that touches on more authentic values. We forget the numbers as in the rankings of Onalytica<\/a> for example.<\/p>\n\n\n\n

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The \u00absocial graph\u00bb of an Onalytica ranking<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n

On the one hand, we have dissected a dozen if not more, of these rankings published in 2017-2018 to see if some influencers are unanimous, which is the case for some elsewhere in the “social graph” above. <\/p>\n\n\n\n

These rankings are based on quantity and not quality, so we are proposing a different approach by establishing an evaluation that preserves the 10 outstanding measurement indicators we used last year:<\/p>\n\n\n\n