{"id":24741,"date":"2019-07-02T15:08:43","date_gmt":"2019-07-02T19:08:43","guid":{"rendered":"https:\/\/exob2b.com\/?p=24741"},"modified":"2021-12-22T16:58:46","modified_gmt":"2021-12-22T21:58:46","slug":"promoting-your-b2b-content-on-social-networks-get-your-ready","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/","title":{"rendered":"Promoting your B2B content on social networks: get your $$$ ready"},"content":{"rendered":"\n

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, <\/a>where we wanted to generate awareness about the growing \u00abinfobesity\u00bb in marketing, especially due to the growing popularity of B2B content marketing.<\/p>\n\n\n\n

Recently, we came across a post written by Sarah Taylor from Relevance<\/a> that deals again and again with the same subject; how and why native content from companies and brands is not read on social networks or on the Web.<\/p>\n\n\n\n

In the eBook, we wrote:<\/strong><\/h2>\n\n\n\n


Many authors, such as Joe Pulizzi<\/em><\/a>have noted this. This period of communicative enthusiasm generated a gold rush in web marketing and generated great “inbound” marketing strategies. But as everyone rushed to this social buffet offered at will, this “all you can eat” of the new marketing, we unwittingly created a monster traffic jam at the buffet, no one knows what exactly to consume as the offer was especially in content marketing. As a result, some of the strategies put in place from 2012-13 have found themselves in trouble because who are you to believe or who should you read in the general cacophony? The period of the \u2018all-you-can-eat\u2019 buffet will have been a reflection of an era… <\/p><\/blockquote>\n\n\n\n

In her post, Mrs. Taylor tries to give simple answers, five in fact, but which only touch upon the subject. It\u2019s so much more complex though. Yes, there are these five elements: lack of strategy, limited publication, the use of the “dirty pitch”, lack of knowledge about the audience and, lack of authenticity. <\/strong>But, there’s a lot more.<\/p>\n\n\n\n

There is the “Thought Leadership<\/a>” expertise, the relevance of the subjects, the length of the texts, the SEO <\/strong>and, many other factors, including the knowledge of the importance of the various channels of dissemination<\/strong>. Not the platforms but the way the content is broadcasted on the platforms, i.e. the POE<\/strong>… <\/p>\n\n\n\n

A well illustrated acronym defined in Chad Politt’s “Content Promotion Manifesto” <\/strong><\/p>\n\n\n\n

\"\"

The arch-known principle of paid-owned-earned content. <\/figcaption><\/figure>\n\n\n\n

In our eBook, we added:<\/strong><\/h2>\n\n\n\n


In recent years, companies and agencies have used paid media (paid content) in their marketing strategies to promote their content with traditional advertising, promotional content and even sponsorship, which is related to the distribution of content.<\/em>
They also used, in some cases, the channels offered by public relations, which is more related to the coverage, among other media, of content (earned media, earned content). The mass adoption of social networks, especially in the last five years, has had its corollary with “inbound” marketing and content marketing: a meteoric growth!<\/em> <\/p>


Traditional ways of doing things were quickly put aside to focus almost all efforts on the new channel of so-called native or proprietary content. It was about companies and agencies producing their own content on their own platforms like websites, blogs, social networks, newsletters and even email, to put forward content that they own. Companies and agencies have become broadcasters of content, broadcasting by their own means (owned media, owned content).<\/em> <\/p><\/blockquote>\n\n\n\n

Producing more content and using ad nauseam, the “owned content” channel, has not always yielded the desired results. For this we invite you to read the rest of the eBook but coincidentally, we also came across a recent interpretation of the three famous circles and their interactions.<\/p>\n\n\n\n

Five years later.<\/strong><\/h2>\n\n\n\n
\"\"
Social content – Source: MarketingProfs <\/figcaption><\/figure>\n\n\n\n

This graph has a lot to say but strictly on\nsocial networks. Among other things, 80%\nof content on social networks is supported by paid promotion (paid content)\nand,<\/strong> 90% of those who discuss brands\non them, do not even consult the native pages of these brands or companies!<\/strong><\/p>\n\n\n\n

What do they do then? Nothing simple or old like Web 2.0… Thus 70% of them rely on the “power of recommendation” and curation <\/strong>and, by the intervention of third parties such as influencers or curators (earned content).<\/p>\n\n\n\n

What this new illustration tends to demonstrate is that paid promotion (paid content) works through intermediaries and no longer through efforts to promote native content among brands or companies. <\/strong>This trend has been noticed for some time with the rise of influencers. Making business with them also means paying them, taking out your $$$. The “paid content” runs through them now…<\/p>\n\n\n\n

And when we talk about this subject, who comes to mind immediately? The Youtubers and Instagrammers, who make a fortune in promoting brands, sometimes companies, especially restaurants, hotels and travel. But for other companies, it is other influencers that are more important and strategic. Who are they?<\/p>\n\n\n\n

\n\nTo find out, read the post: Influence in Marketing: Our Top 30 of 2019<\/a> and if you want to know even more, contact our specialists.<\/a><\/p>\n\n\n\n

We suggest in complementary reading, this post on Fr\u00e9d\u00e9ric Gonzalo’s blog: Content Marketing Is Not A Panacea<\/a> . <\/strong>And as if to put things in perspective LaPresse published this article: “How to become an influencer (by cheating)”. A murderous article about influencers on Instagram…
<\/p>\n","protected":false},"excerpt":{"rendered":"

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing \u00abinfobesity\u00bb in marketing, especially due to the growing popularity of B2B content marketing. Recently, we came across a post written by Sarah Taylor from Relevance that […]<\/p>\n","protected":false},"author":15,"featured_media":24742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,15],"tags":[323,378,748,750,751,640,309,746,752,749],"class_list":["post-24741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","category-social-networks-2","tag-b2b-en","tag-content","tag-contentcrisis","tag-contentpromotionmanifesto","tag-ebook-2","tag-influencers","tag-marketing","tag-promotion","tag-socialnetwork","tag-thoughtleadership"],"acf":[],"yoast_head":"\nPromoting your B2B content on social networks: get your $$$ ready - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting your B2B content on social networks: get your $$$ ready\" \/>\n<meta property=\"og:description\" content=\"Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing \u00abinfobesity\u00bb in marketing, especially due to the growing popularity of B2B content marketing. Recently, we came across a post written by Sarah Taylor from Relevance that […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-02T19:08:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-22T21:58:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/06\/promotion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claude Malaison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claude Malaison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/\"},\"author\":{\"name\":\"Claude Malaison\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851\"},\"headline\":\"Promoting your B2B content on social networks: get your $$$ ready\",\"datePublished\":\"2019-07-02T19:08:43+00:00\",\"dateModified\":\"2021-12-22T21:58:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/\"},\"wordCount\":825,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/06\/promotion.jpg\",\"keywords\":[\"B2B\",\"content\",\"contentcrisis\",\"ContentPromotionManifesto\",\"eBook\",\"Influencers\",\"Marketing\",\"Promotion\",\"SocialNetwork\",\"ThoughtLeadership\"],\"articleSection\":[\"Content Marketing\",\"Social Networks\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/\",\"url\":\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/\",\"name\":\"Promoting your B2B content on social networks: get your $$$ ready - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/06\/promotion.jpg\",\"datePublished\":\"2019-07-02T19:08:43+00:00\",\"dateModified\":\"2021-12-22T21:58:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#primaryimage\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/06\/promotion.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/06\/promotion.jpg\",\"width\":820,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Promoting your B2B content on social networks: get your $$$ ready\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851\",\"name\":\"Claude Malaison\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g\",\"caption\":\"Claude Malaison\"},\"description\":\"Strat\u00e8ge Web chez ExoB2B, Claude Malaison est sp\u00e9cialiste du marketing de contenu B2B. Il conseille et agit sur la strat\u00e9gie de contenu, le blogue B2B, les contenus riches, le SEO\u2013GEO\u2013IA ainsi que la distribution et l\u2019amplification de contenus pour aider les organisations \u00e0 mieux rejoindre et influencer leurs d\u00e9cideurs.\",\"url\":\"https:\/\/exob2b.com\/en\/author\/claude\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Promoting your B2B content on social networks: get your $$$ ready - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/","og_locale":"en_US","og_type":"article","og_title":"Promoting your B2B content on social networks: get your $$$ ready","og_description":"Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing \u00abinfobesity\u00bb in marketing, especially due to the growing popularity of B2B content marketing. Recently, we came across a post written by Sarah Taylor from Relevance that […]","og_url":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2019-07-02T19:08:43+00:00","article_modified_time":"2021-12-22T21:58:46+00:00","og_image":[{"width":820,"height":480,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/06\/promotion.jpg","type":"image\/jpeg"}],"author":"Claude Malaison","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Claude Malaison","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/"},"author":{"name":"Claude Malaison","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851"},"headline":"Promoting your B2B content on social networks: get your $$$ ready","datePublished":"2019-07-02T19:08:43+00:00","dateModified":"2021-12-22T21:58:46+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/"},"wordCount":825,"commentCount":0,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/06\/promotion.jpg","keywords":["B2B","content","contentcrisis","ContentPromotionManifesto","eBook","Influencers","Marketing","Promotion","SocialNetwork","ThoughtLeadership"],"articleSection":["Content Marketing","Social Networks"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/","url":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/","name":"Promoting your B2B content on social networks: get your $$$ ready - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#primaryimage"},"thumbnailUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/06\/promotion.jpg","datePublished":"2019-07-02T19:08:43+00:00","dateModified":"2021-12-22T21:58:46+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#primaryimage","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/06\/promotion.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/06\/promotion.jpg","width":820,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/promoting-your-b2b-content-on-social-networks-get-your-ready\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Promoting your B2B content on social networks: get your $$$ ready"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/1cf28fdc6f30b73b0282b3253a23f851","name":"Claude Malaison","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c50c4d63ce6064e4a71e7e2d1959094e292b414bad882f9fee46b86cdea8eb7d?s=96&d=mm&r=g","caption":"Claude Malaison"},"description":"Strat\u00e8ge Web chez ExoB2B, Claude Malaison est sp\u00e9cialiste du marketing de contenu B2B. Il conseille et agit sur la strat\u00e9gie de contenu, le blogue B2B, les contenus riches, le SEO\u2013GEO\u2013IA ainsi que la distribution et l\u2019amplification de contenus pour aider les organisations \u00e0 mieux rejoindre et influencer leurs d\u00e9cideurs.","url":"https:\/\/exob2b.com\/en\/author\/claude\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/24741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=24741"}],"version-history":[{"count":5,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/24741\/revisions"}],"predecessor-version":[{"id":30981,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/24741\/revisions\/30981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media\/24742"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=24741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=24741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=24741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}