{"id":25417,"date":"2019-11-11T12:42:54","date_gmt":"2019-11-11T17:42:54","guid":{"rendered":"https:\/\/exob2b.com\/?p=25417"},"modified":"2021-12-14T13:52:33","modified_gmt":"2021-12-14T18:52:33","slug":"e-commerce-in-b2b-the-time-to-move-is-now","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/e-commerce-in-b2b-the-time-to-move-is-now\/","title":{"rendered":"E-commerce in B2B, the time to move is NOW!"},"content":{"rendered":"\n<p>B2B online commerce is evolving at a very fast pace&#8230; If we count in the number of transactions, it is less important than in B2C however, the <strong>value<\/strong> will far exceed that of B2C transactions with sales estimated at more than six trillion dollars.<\/p>\n\n\n\n<p>So, if you&#8217;re in a B2B business and you haven&#8217;t considered the E-commerce component yet, it&#8217;s time to move on this, quickly\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"548\" height=\"401\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/10\/trillions.jpg\" alt=\"\" class=\"wp-image-25218\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/10\/trillions.jpg 548w, https:\/\/exob2b.com\/wp-content\/uploads\/2019\/10\/trillions-300x220.jpg 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/figure>\n\n\n\n<p>More business equals more\npeople, more people equals more transactions and more transactions equals more\ncompetition which ultimately leads to a customer experience that will become a B2B <strong>differentiator<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Selling and customer experience<\/h2>\n\n\n\n<p>Keep in mind the customer\nexperience, online of course but also offline, because many companies still\noperate with a lot of representatives.<\/p>\n\n\n\n<p><strong>A <\/strong><a href=\"https:\/\/www.marketingcharts.com\/industries\/business-to-business-80300\"><strong>2017 study by Merkle <\/strong><\/a><strong>&nbsp;found that 65% of B2B buyers complain that representatives are much more interested in selling rather than understanding their needs.<\/strong><\/p>\n\n\n\n<p>Therefore, it becomes\nimperative to help sellers <a href=\"https:\/\/exob2b.com\/en\/improving-the-customer-experience-in-b2b\/\">offer a better experience<\/a> to people and especially to potential customers\nthey meet.<\/p>\n\n\n\n<p>In addition to the sales\n&#8220;skills&#8221; they need to learn, there is a lot of technology that can be\navailable on their cell phones to help them answer questions quickly about\npersonalizing your products and services.<\/p>\n\n\n\n<p>The role of your\nrepresentatives is to adapt your offer of products and services to the\nparticularities of your &#8220;prospects&#8221;. It is therefore very important\nto provide them with the opportunity to do so.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">If we transport ourselves online&#8230;<\/h2>\n\n\n\n<p>According to Google,\nalmost 50% of searches are done on mobile devices, so you have to think in\nterms of &#8220;Desktop&#8221; and &#8220;Mobile&#8221; from the moment you decide\nto start e-commerce.<\/p>\n\n\n\n<p>And you don&#8217;t have to\nlook very far to find examples. <\/p>\n\n\n\n<p>For example, this graph appeared in <a href=\"https:\/\/www.marketingcharts.com\/\">Marketing Chart<\/a>s where 300 B2B companies that do E-commerce were surveyed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"899\" height=\"500\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/10\/technos.jpg\" alt=\"\" class=\"wp-image-25228\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/10\/technos.jpg 899w, https:\/\/exob2b.com\/wp-content\/uploads\/2019\/10\/technos-300x167.jpg 300w, https:\/\/exob2b.com\/wp-content\/uploads\/2019\/10\/technos-768x427.jpg 768w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/figure>\n\n\n\n<p>More than 50% of these\ncompanies use:<\/p>\n\n\n\n<p>\u2022 personalized customer experiences;<\/p>\n\n\n\n<p>\u2022 the management of digital catalogs;<\/p>\n\n\n\n<p>\u2022 offer mobile payments;<\/p>\n\n\n\n<p>\u2022 offer different payment methods;<\/p>\n\n\n\n<p>\u2022 prices are adjusted according to the accounts;<\/p>\n\n\n\n<p>\u2022 purchases are self-service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It&#8217;s becoming urgent: move on<strong>!<\/strong><\/h2>\n\n\n\n<p>In <a href=\"https:\/\/exob2b.com\/en\/elka-suspension-completes-successful-digital-transformation-with-exo-b2b\/\">B2B e-commerce <\/a>&nbsp;here are five main steps you need to consider:<\/p>\n\n\n\n<p>1. The first thing is to think about what products or services you could\noffer in E-commerce. It\u2019s not necessary to showcase everything in the\nbeginning, to put your products and services online in one single mega-window.<\/p>\n\n\n\n<p>2. Be strategic in your choices. What would be the easiest while being\nthe most profitable?<\/p>\n\n\n\n<p>3. Make your customers autonomous in the way of shopping: that&#8217;s what\nthey want to do!<\/p>\n\n\n\n<p>4. Once they have shopped, equip your sales team to customize their response to customers who have already done part of the work.<\/p>\n\n\n\n<p>5. Finally, vary your access options to place an order and pay &#8230;<\/p>\n\n\n\n<p>So before launching your\nB2B e-commerce strategy, prepare your representatives to meet the needs of your\nfuture customers and more importantly, if you want more information, call on <a href=\"https:\/\/exob2b.com\/en\/contact\/\">our experts.<\/a><\/p>\n\n\n\n<p><strong>As a member of <\/strong><a href=\"https:\/\/www.nextblue.ca\/fr\/\"><strong>NextBlue Alliance,<\/strong><\/a><strong> a group of companies offering IBM Watson Artificial Intelligence-based solutions, ExoB2B is well positioned to help your business in your digital shift.<\/strong> <a href=\"https:\/\/exob2b.com\/en\/contact\/\"><strong>Contact us!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B online commerce is evolving at a very fast pace&#8230; If we count in the number of transactions, it is less important than in B2C however, the value will far exceed that of B2C transactions with sales estimated at more than six trillion dollars. So, if you&#8217;re in a B2B business and you haven&#8217;t considered [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":25419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[835,837,737,813],"class_list":["post-25417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-b2b-business","tag-b2b-e-commerce","tag-customer-experience","tag-marketing-charts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce in B2B, the time to move is NOW! - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/e-commerce-in-b2b-the-time-to-move-is-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce in B2B, the time to move is NOW!\" \/>\n<meta property=\"og:description\" content=\"B2B online commerce is evolving at a very fast pace&#8230; If we count in the number of transactions, it is less important than in B2C however, the value will far exceed that of B2C transactions with sales estimated at more than six trillion dollars. 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