{"id":25614,"date":"2019-12-05T11:13:50","date_gmt":"2019-12-05T16:13:50","guid":{"rendered":"https:\/\/exob2b.com\/?p=25614"},"modified":"2021-11-15T16:45:48","modified_gmt":"2021-11-15T21:45:48","slug":"linkedin-the-numbers-that-talk-to-companies-in-b2b","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/linkedin-the-numbers-that-talk-to-companies-in-b2b\/","title":{"rendered":"LinkedIn: the numbers that talk to companies in B2B"},"content":{"rendered":"\n<p>Figures and statistics that speak volumes about the importance of this B2B\nmarketing platform. The graph below was produced by the SocialPilot team and\ndivided into five categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Demographic<\/strong> &#8211; The type of people who use Linkedin, e.g. gender, age, income, etc&#8230;<\/li><li><strong>Usage<\/strong> &#8211; How people access and use Linkedin.<\/li><li><strong>Engagement <\/strong>&#8211; The kind of content users interact with on Linkedin and also, how and\nwhere they interact with the brands.<\/li><li><strong>Businesses<\/strong> &#8211; How businesses use Linkedin for marketing, social sales, customer\nservice, content marketing, etc.<\/li><li><strong>Advertising<\/strong> &#8211; How brands invest in Linkedin ads, their ROI and the kind of\nresponses that ads receive on Linkedin.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Commitment and business<\/strong><\/h2>\n\n\n\n<p>What we are particularly interested in is the commitment and use that companies make of it. See more in the graph below\u2026<\/p>\n\n\n\n<p>Before commenting on the results, let me talk about <a href=\"https:\/\/exob2b.com\/marketing-de-contenu-la-succes-repose-avant-tout-sur-la-pertinence\/\">best practices in content production.<\/a> In my course at UdeM, I deal in particular with best practices for blogs (see below in French).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"640\" height=\"473\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/12\/ficelles.jpg\" alt=\"\" class=\"wp-image-25531\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2019\/12\/ficelles.jpg 640w, https:\/\/exob2b.com\/wp-content\/uploads\/2019\/12\/ficelles-300x222.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p> These rules and practices are equally valid for other media and social networks including LinkedIn. The following numbers validate these. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Figures that validate practices<\/strong><\/h2>\n\n\n\n<p>In the &#8220;commitment&#8221; category,\nwhat is most surprising is this statistic on status with links.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Putting one\nor more links in a status or text improves the commitment by 200%&#8230; Are you\nsurprised?<\/strong><\/li><\/ul>\n\n\n\n<p>Then:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>LinkedIn\nstatuses that end with a question attract 50% more <\/strong>commitment.<\/li><\/ul>\n\n\n\n<p>And finally:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Accompanying\na status with a photo increases the chances of <\/strong>comments by 98%.<\/li><\/ul>\n\n\n\n<p>In the following category, &#8220;Business,&#8221; the result of previous\nfigures is striking:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>70% of\nusers consider LinkedIn to be a reliable source for professional content.<\/strong><\/li><li><strong>80% of B2B\nleads from the media and social networks come from this platform.<\/strong><\/li><\/ul>\n\n\n\n<p>This makes companies consider LinkedIn in the same percentage as their best\nsource of leads. I would be remiss if I finished without mentioning this\nstatistic:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>LinkedIn\nads are 227% more efficient than other MRS to generate leads&#8230;<\/strong><\/li><\/ul>\n\n\n\n<p>Now imagine pairing your LinkedIn statuses with a good post from your\nblog&#8230; What do you think the results will be?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Figures and statistics that speak volumes about the importance of this B2B marketing platform. The graph below was produced by the SocialPilot team and divided into five categories: Demographic &#8211; The type of people who use Linkedin, e.g. gender, age, income, etc&#8230; Usage &#8211; How people access and use Linkedin. Engagement &#8211; The kind of [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":25618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,15],"tags":[865,305,227,866,378,139,864],"class_list":["post-25614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","category-social-networks-2","tag-865","tag-b2b","tag-blog-en","tag-commitment","tag-content","tag-linkedin","tag-statistics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn: the numbers that talk to companies in B2B - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/linkedin-the-numbers-that-talk-to-companies-in-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn: the numbers that talk to companies in B2B\" \/>\n<meta property=\"og:description\" content=\"Figures and statistics that speak volumes about the importance of this B2B marketing platform. The graph below was produced by the SocialPilot team and divided into five categories: Demographic &#8211; The type of people who use Linkedin, e.g. gender, age, income, etc&#8230; Usage &#8211; How people access and use Linkedin. 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