{"id":26047,"date":"2018-08-30T16:00:00","date_gmt":"2018-08-30T20:00:00","guid":{"rendered":"https:\/\/exob2b.com\/?p=26047"},"modified":"2020-03-06T11:00:42","modified_gmt":"2020-03-06T16:00:42","slug":"social-networking-in-b2b-how-to-separate-good-seeds-from-empty-heads-on-twitter","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/social-networking-in-b2b-how-to-separate-good-seeds-from-empty-heads-on-twitter\/","title":{"rendered":"Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter?"},"content":{"rendered":"\n<p> It\u2019s official! According to Twitter and the <a href=\"https:\/\/fakers.statuspeople.com\/\">StatusPeople<\/a> application, we no longer have fake subscribers on Twitter. 66% are real and active users and 34% are real but inactive. And what about your business? <\/p>\n\n\n\n<p>Is it known by poll numbers and statistics? Twitter is not the preferred network in B2B but, it has an important role to play, especially in event information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"214\" height=\"189\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/tweet.jpg\" alt=\"\" class=\"wp-image-26050\"\/><\/figure>\n\n\n\n<p>In short, Twitter and a good number of applications that aim to verify subscribers and their accounts, categorize us into three types of users, B2B or not:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fake<\/li><li>Inactive <\/li><li>Real<\/li><\/ul>\n\n\n\n<p>Inactive accounts are those who haven&#8217;t tweeted for over six months. Here&#8217;s an excerpt from the <a href=\"https:\/\/help.twitter.com\/en\/rules-and-policies\/inactive-twitter-accounts\">Twitter Help desk<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> &#8220;To keep your account active, make sure you log in and tweet at least every 6 months. Accounts can be permanently deleted because of their prolonged inactivity\u201d.  <\/p><\/blockquote>\n\n\n\n<p>They\nare real but forgotten by their owners. As we can see, Twitter&#8217;s patience has\nits limits too, so, they are in purgatory&#8230;<\/p>\n\n\n\n<p>As for the real ones, they go to heaven while the fake ones go to hell, even if they are very active&#8230;<\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#991b1b\">What does this change for a B2B business you may wonder?<\/h4>\n\n\n\n<p> It changes a lot of things actually. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>All our subscribers are real, so we are more likely to have our content reach potential customers. <\/li><li>With Tweepsmap for example, we can know who is idle and for how long, then act accordingly.<\/li><li>Like most platforms, Twitter now promotes content from credible and active sources. <\/li><li>The credibility in B2B is won with relevant and quality content, with our relationships and above all, our interactions and frequency. <\/li><li>If you have credible sources that are trusted by Twitter and the users, the more credible you are. <\/li><li>The more social interactions you have with real influencers in your workplace, the more you show faith in Twitter and your group.<\/li><li>Twitter is the preferred network for marketing influencers, including B2B <\/li><li>It\u2019s not the number of subscribers that counts but rather, the quality<\/li><li>Reliable content shared with other reliable sources is more likely to become viral.<\/li><\/ul>\n\n\n\n<p>Want an example? Last March, we published for the second consecutive year, our <a href=\"https:\/\/exob2b.com\/en\/marketing-influencers-our-2018-top-30\/\">Top 30 marketing influencers<\/a>.&nbsp;Take a look at the <a href=\"https:\/\/exob2b.com\/en\/publications\/a-b2b-campaign-with-much-influence\/\">results of this campaign<\/a>, that is not over yet since we have to publish it again in March of next year. <\/p>\n\n\n\n<p>The Top 30 was written on our blog and aired on our main social media platforms including LinkedIn, Facebook and Twitter. It was recently that the blog went viral&#8230; <\/p>\n\n\n\n<p>By the way, the results referenced are partial, since the main tweet continues to get taken and retweeted to this day; hundreds of times a week!<\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#991b1b\">What does it take to have a proper account? A&#8230;<\/h4>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\"><li> tracking tool, such as <a href=\"https:\/\/tweepsmap.com\/\">Tweepsmap<\/a> <\/li><li> validation tool, such as <a href=\"https:\/\/fakers.statuspeople.com\/\">StatusPeople<\/a>  <\/li><li> big cleaning at the start <\/li><li> cleaning per week <\/li><li> The circumstantial help of Twitter  <\/li><li> good dose of judgment  <\/li><\/ul>\n<\/div><\/div>\n\n\n<p><!--EndFragment--><\/p>\n<p>At first, when we made the decision to clean up our account, it was far from clean! We had to eliminate more than 600 accounts of the 1 800 open, so about a third. It wasn\u2019t easy to fall back to 1 200.<\/p>\n<p>In addition, Twitter has recently removed 33 additional accounts. Despite this large clean-up and other weekly maintenance, we now have more qualified subscribers than initially.<\/p>\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#991b1b\">How do you know if an account is real or fake? Check:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Who has a certified account<\/li><li> The creation date<\/li><li> Does the account refer to a site or blog<\/li><li>If the account is only trying to sell or has RT content<\/li><li> Make sure the photo matches the person&#8217;s digital identity elsewhere on the Web<\/li><\/ul>\n\n\n\n<p>Here&#8217;s an example of a well known Quebec politician\u2019s Twitter account in full campaign mode:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"590\" height=\"325\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/oeuf.jpg\" alt=\"\" class=\"wp-image-26052\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/oeuf.jpg 590w, https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/oeuf-300x165.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/figure>\n\n\n\n<p>The egg\nheads have disappeared, but the empty heads have not&#8230; <\/p>\n\n\n\n<p>There\nare a lot of fake users named Francois Dessureault, who engage in pornography. <\/p>\n\n\n\n<p>Also, there are a lot of Lynelle Hostan\u2019s, which is spam, trying to sell you thousands of subscribers for $5.<\/p>\n\n\n\n<p>A lot of fake accounts are easy to detect, such as this one found in the followers of a  very serious businessmen:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"615\" height=\"365\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/fake.jpg\" alt=\"\" class=\"wp-image-26054\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/fake.jpg 615w, https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/fake-300x178.jpg 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/figure>\n\n\n\n<p>Do you seriously believe that Miss Smith is from Calgary, just registered this month and has no web reference, i.e. website, blog, LinkedIn profile?<\/p>\n\n\n\n<p>Also pay\nattention to @carolline4576 and @NguynSn75660049 as they are most likely bots.<\/p>\n\n\n\n<p>And last question: how many real subscribers of these six, are found in the account of a Quebec political party leader?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"603\" height=\"379\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/joblo.jpg\" alt=\"\" class=\"wp-image-26056\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/joblo.jpg 603w, https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/joblo-300x189.jpg 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/figure>\n\n\n\n<p>Empty heads and Jo Blo\u2019s&#8230; And no, it&#8217;s not the <a href=\"https:\/\/twitter.com\/FLegaultCAQ\">@FLegaultCAQ<\/a> account that only has a tweet and 924 subscribers to its credit. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"598\" height=\"301\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/C-AQ.jpg\" alt=\"\" class=\"wp-image-26058\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/C-AQ.jpg 598w, https:\/\/exob2b.com\/wp-content\/uploads\/2020\/03\/C-AQ-300x151.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/figure>\n\n\n\n<p>Because it too\nis a\nfake account&#8230;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s official! According to Twitter and the StatusPeople application, we no longer have fake subscribers on Twitter. 66% are real and active users and 34% are real but inactive. And what about your business? Is it known by poll numbers and statistics? Twitter is not the preferred network in B2B but, it has an important [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":26082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,15],"tags":[930,835,932,929,933,640,309,320,931,55],"class_list":["post-26047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","category-social-networks-2","tag-accounts","tag-b2b-business","tag-cleaning","tag-fake","tag-fake-uzsers","tag-influencers","tag-marketing","tag-social-networking","tag-staruspeople","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter? - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/social-networking-in-b2b-how-to-separate-good-seeds-from-empty-heads-on-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter?\" \/>\n<meta property=\"og:description\" content=\"It\u2019s official! According to Twitter and the StatusPeople application, we no longer have fake subscribers on Twitter. 66% are real and active users and 34% are real but inactive. And what about your business? Is it known by poll numbers and statistics? 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