{"id":26725,"date":"2020-09-18T11:19:59","date_gmt":"2020-09-18T15:19:59","guid":{"rendered":"https:\/\/exob2b.com\/?p=26725"},"modified":"2020-09-21T15:09:14","modified_gmt":"2020-09-21T19:09:14","slug":"10-things-consider-undergo-long-overdue-web-site-overhaul","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/10-things-consider-undergo-long-overdue-web-site-overhaul\/","title":{"rendered":"6 Tips to Take your Web Site to the Next Level"},"content":{"rendered":"\n

Whether you\u2019re thinking about doing a complete rebuild of your Web site or simply want to make a few significant changes, here are some suggestions to consider.<\/h2>\n\n\n\n

Note: This is the first of 2 posts on Web site. We will publish the other one in the following weeks. Enjoy the read<\/em><\/em><\/p>\n\n\n\n

Video<\/h3>\n\n\n\n

They say that an image is worth 1000 words, following in this logic would mean that a video is worth 100,000 words! Motion is captivating which is why a well filmed and professionally edited video can do most of the pre-selling for you, even close the deal in many cases. <\/p>\n\n\n\n

Moving pictures have the unique ability, other than being there live of course, to convey a message or to show features and uses of your product, or service. So a good rule of thumb is grab their attention with a solid photograph but tell the story with a slick video.<\/p>\n\n\n\n

Gated Content<\/h3>\n\n\n\n

NEVER offer exclusive content to your user simply by asking for an email address. This can easily be spoofed by entering a false email address [ noway@toobad.com ] to be polite \ud83d\ude42 . Instead, send an autoresponder<\/strong> email to the entered email with a link to the content. <\/p>\n\n\n\n

So if the address is legit, great, if not, too bad, they ain\u2019t getting it ! <\/strong><\/p>\n\n\n\n

We do this on the ExoB2B site and we saw a decrease in false emails but an increase over time in QUALITY LEADS<\/strong>.<\/p>\n\n\n\n

STOP using simple passwords !<\/h3>\n\n\n\n

Hackers and Bots can simply run a program that tries every possible combination to \u201cBrut Force\u201d their way in<\/strong>. So if you use your dogs name, too bad your out of luck and setting yourself up for ransomware or web site content replacement! <\/p>\n\n\n\n

The chart below shows that the longer and more complex<\/strong> you make your passwords, the safer you\u2019ll be and the harder you\u2019ll make things for hackers and bots. The far right column is the most telling. <\/p>\n\n\n\n

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Source : https:\/\/digg.com\/2020\/password-difficulty-hacking<\/a><\/figcaption><\/figure>\n\n\n\n

Take for instance a 6 digit password could theoretically take a bad guy 5 secs to crack. Increase the number to 11 and it theoretically jumps to 400 years ! There are plenty of desktop apps that generate password, so get one and make your online protection more robust<\/strong>.<\/p>\n\n\n\n

Track performance<\/h3>\n\n\n\n

I\u2019m not talking about a 200 meter dash here, but rather, little popcorn trails of information that are left behind when you visit a page, click a button or download a white paper.<\/p>\n\n\n\n