{"id":2802,"date":"2012-07-18T08:22:31","date_gmt":"2012-07-18T12:22:31","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=2802"},"modified":"2012-07-18T08:22:27","modified_gmt":"2012-07-18T13:22:27","slug":"reactivating-clients","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/reactivating-clients\/","title":{"rendered":"Reactivating clients in B2B"},"content":{"rendered":"<p>Marketing is often used to acquire new clients. However, more attention should be paid to the oft-neglected source of prospects and sales, which resides in the historical efforts of a company. Reactivating clients with marketing is often very profitable.<\/p>\n<p>Many elements must be revisited regularly:<\/p>\n<ul>\n<li>Analyze why clients buy less frequently or not at all;<\/li>\n<li>Validate whether or not your offer still responds to market demands;<\/li>\n<li>Revisit the sales process.<\/li>\n<\/ul>\n<p>Maybe you will discover that the buyer left and no one was available to take over. Wouldn\u2019t you prefer to know about this rather than having a competitor come and rob you of your market share? These questions and many others are worth asking in order to establish marketing strategies and action points which will reactivate the sales cycles.<\/p>\n<p><strong>Acquiring clients: a difficult task in B2B<\/strong><\/p>\n<p>We all know it: acquiring new clients costs five to ten times more than maintaining an existing clientele. Reactivating a former client should be less expensive. So why not capitalize on this goldmine that is asking no more than to be exploited?<\/p>\n<p>At the same time, account reactivation is also a reason to consider a loyalty program. I suggest reading a recent <a href=\"https:\/\/www.exomarketing.biz\/\/en\/blog\/b2b-loyalty-program\/\">blog post<\/a> by Lynda St-Arneault on this topic as well as consulting our <a href=\"https:\/\/www.exomarketing.biz\/\/en\/services-en\/turnkey-programs\/client-loyalty-and-retention-program\/\">B2B loyalty program<\/a>.<\/p>\n<p>Marketing as a tool facilitates sales to your current, future and former clients. The present, you\u2019re there. The future, you\u2019re working on it. As for the past, sometimes it deserves to be revisited to revive sales \u2026 through marketing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is often used to acquire new clients. However, more attention should be paid to the oft-neglected source of prospects and sales, which resides in the historical efforts of a company. Reactivating clients with marketing is often very profitable.<\/p>\n","protected":false},"author":2,"featured_media":5171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"tags":[50],"class_list":["post-2802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","tag-marketing-b2b-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reactivating clients in B2B - Exo B2B<\/title>\n<meta name=\"description\" content=\"Marketing is often used to acquire new clients. However, more attention should be paid to the oft-neglected source of prospects and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/reactivating-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reactivating clients in B2B\" \/>\n<meta property=\"og:description\" content=\"Marketing is often used to acquire new clients. However, more attention should be paid to the oft-neglected source of prospects and sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/reactivating-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-18T12:22:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-07-18T13:22:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/04\/Cobranding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/reactivating-clients\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/reactivating-clients\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"Reactivating clients in B2B\",\"datePublished\":\"2012-07-18T12:22:31+00:00\",\"dateModified\":\"2012-07-18T13:22:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/reactivating-clients\/\"},\"wordCount\":262,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/reactivating-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/04\/Cobranding.jpg\",\"keywords\":[\"marketing B2B\"],\"articleSection\":[\"Business Development\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/reactivating-clients\/\",\"url\":\"https:\/\/exob2b.com\/en\/reactivating-clients\/\",\"name\":\"Reactivating clients in B2B - Exo B2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/reactivating-clients\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/reactivating-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2013\/04\/Cobranding.jpg\",\"datePublished\":\"2012-07-18T12:22:31+00:00\",\"dateModified\":\"2012-07-18T13:22:27+00:00\",\"description\":\"Marketing is often used to acquire new clients. 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