{"id":28468,"date":"2021-06-01T14:57:02","date_gmt":"2021-06-01T18:57:02","guid":{"rendered":"https:\/\/exob2b.com\/quelques-tendances-web-perdurer-temps\/"},"modified":"2021-06-16T09:44:59","modified_gmt":"2021-06-16T13:44:59","slug":"some-web-trends-continue-time","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/some-web-trends-continue-time\/","title":{"rendered":"Here are some web trends that will continue over time!"},"content":{"rendered":"\n

Trends are very often short-lived, do not hold up well over time and are quickly replaced by the next new \u2018thing\u2019. There are, on the other hand, some trends that persist and for good reasons.<\/h2>\n\n\n\n

Adopting these web trends makes it easier for website managers or B2B marketing departments. This is the case, I think, with the following small list.<\/p>\n\n\n\n

Simple and pure web user interface<\/h3>\n\n\n\n

The first reaction of many customers to a new B2B web design is to want to add more to it. The logic is not to miss an opportunity to say as much as possible in the smallest amount of space.<\/p>\n\n\n\n

While the premise is correct from an SEO point of view, there is an inescapable effect of an interface design (UI). If it is cluttered, the user will skip the section due to lack of understanding and move on.<\/p>\n\n\n\n

This is NOT the behavior you are looking for in terms of user experience (UX). Make content easy to understand with concise titles. Also use relevant content, original images, and calls to action.<\/p>\n\n\n\n

  1. \u00ab Less is more <\/em>\u00bb<\/strong><\/li>
  2. Flexibility<\/strong><\/li>
  3. Judicious use of negative space<\/strong><\/li>
  4. Content hierarchy<\/strong><\/li>
  5. Alignment<\/strong><\/li>
  6. Typographic optimization to improve readability<\/strong><\/li><\/ol>\n\n\n\n

    These are all best practices to apply to any design, especially when the website is used on a mobile phone.<\/p>\n\n\n\n

    CRM integration (customer relationship management)<\/h3>\n\n\n\n

    In B2B marketing, lead generation is the top priority of any website, closely followed by brand awareness. There are several ways to collect information about users, traditionally over the phone or through a direct mail campaign.<\/p>\n\n\n\n

    However, the most used method nowadays is the use of built-in web forms. The latter collect information about users, at least the email address and a name. If you are ambitious, you can try to collect more, but be careful, it could scare potential customers.<\/p>\n\n\n\n

    The forms from your CRM can be integrated in three ways, iframe, script and source code. The scale includes all the HTML and CSS inline that can be modified according to your needs. However, this method can become tedious in the long run if you manage multiple campaigns.<\/p>\n\n\n\n

    I prefer to use the script tag generated by the CRM and manipulate the CSS to control the appearance.<\/p>\n\n\n\n

    Whichever multi-channel method you choose to collect data from a customer, it should ideally be concentrated in a single source. CRM is ideal for this purpose and there are many options to choose from.<\/p>\n\n\n\n

    You will be able to keep specific information about your prospects. Also, to communicate with them individually or via a mass email. Knowledge is power, data is value!<\/strong><\/p>\n\n\n\n