{"id":2990,"date":"2012-08-31T11:00:14","date_gmt":"2012-08-31T15:00:14","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=2990"},"modified":"2021-11-16T09:12:30","modified_gmt":"2021-11-16T14:12:30","slug":"b2b-content-marketing-tactics","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/b2b-content-marketing-tactics\/","title":{"rendered":"B2B Content Marketing Tactics"},"content":{"rendered":"<p>Before going on maternity leave, I was encouraged to write an article on marketing and maternity. Although quite interesting, I thought that the topic wasn\u2019t appropriate or consistent with Exo Marketing\u2019s blog. So I decided to comment on another graph from a study conducted by the organization \u201cMarketing Profs Research\u201d in May 2011 and presented in the previous blog posts: <a href=\"https:\/\/www.exomarketing.biz\/\/en\/blog\/utilization-of-content-strategy-in-b2b-marketing\/\">Utilization of Content Strategy in B2B Marketing<\/a> and <a href=\"https:\/\/www.exomarketing.biz\/\/en\/blog\/contact-marketing-tactics-by-company-size\/\">Content Marketing Tactics by Company Size<\/a>.<\/p>\n<p>In this study, 1124 B2B marketing professionals from American companies, both small (less than 10 employees) and large (1000 and more) completed the questionnaire online. Presented below on a graph from the study is a concise analysis of the main tactics used in content marketing. In all there were 985 participants from the United States.<\/p>\n<p>First of all, according to Wikipedia<sup>1<\/sup>, \u201ccontent marketing\u201d is used to acquire leads and conserve client loyalty through content published on the web.<\/p>\n<p>The graph above demonstrates that the tactics used the most to attract leads and prospects are:<\/p>\n<ul>\n<li>Social networks according to most participants (79%);<\/li>\n<li>For 78% of B2B companies that participated in the study, the publication of articles is a tactic used quite frequently;<\/li>\n<li>Presentations at events or business meetings (62%) and newsletters (61%) are used by two-thirds of participants;<\/li>\n<li>Case studies (55%) and blogs (51%) were used by a little more than the majority of B2B companies;<\/li>\n<li>White papers (43%), webinars (42%), magazines (42%) and videos (41%) are used by less than half of study participants;<\/li>\n<li>30% of participants use microsites and 23% use research reports.<\/li>\n<\/ul>\n<p>At Exo, we use most of these techniques and much more, which helps our clients get many leads. In my next blog post, I will discuss the tactics used in B2B in Quebec.<\/p>\n<p>What kind of tactics do you use to generate leads in B2B?<\/p>\n<h5><sup>1<\/sup>https:\/\/en.wikipedia.org\/wiki\/Content_marketing&gt;https:\/\/en.wikipedia.org\/wiki\/Content_marketing<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Before going on maternity leave, I was encouraged to write an article on marketing and maternity. Although quite interesting, I thought that the topic wasn\u2019t appropriate or consistent with Exo Marketing\u2019s blog. So I decided to comment on another graph from a study conducted by the organization \u201cMarketing Profs Research\u201d in May 2011 and presented in the previous blog posts.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[103,50],"class_list":["post-2990","post","type-post","status-publish","format-standard","hentry","category-content-marketing-2","tag-leads-en","tag-marketing-b2b-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Content Marketing Tactics - Exo B2B<\/title>\n<meta name=\"description\" content=\"\u201cContent marketing\u201d is used to acquire leads and conserve client loyalty through content published on the web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/b2b-content-marketing-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Content Marketing Tactics\" \/>\n<meta property=\"og:description\" content=\"\u201cContent marketing\u201d is used to acquire leads and conserve client loyalty through content published on the web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/b2b-content-marketing-tactics\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-31T15:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-16T14:12:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collaboration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collaboration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/b2b-content-marketing-tactics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/b2b-content-marketing-tactics\/\"},\"author\":{\"name\":\"Collaboration\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/39b20d50cfb50e4af40e3bec3976b2a1\"},\"headline\":\"B2B Content Marketing Tactics\",\"datePublished\":\"2012-08-31T15:00:14+00:00\",\"dateModified\":\"2021-11-16T14:12:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/b2b-content-marketing-tactics\/\"},\"wordCount\":314,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"keywords\":[\"leads\",\"marketing B2B\"],\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/b2b-content-marketing-tactics\/\",\"url\":\"https:\/\/exob2b.com\/en\/b2b-content-marketing-tactics\/\",\"name\":\"B2B Content Marketing Tactics - 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