{"id":3002,"date":"2012-09-04T08:08:08","date_gmt":"2012-09-04T12:08:08","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=3002"},"modified":"2021-11-01T15:23:24","modified_gmt":"2021-11-01T19:23:24","slug":"google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/","title":{"rendered":"Google Analytics in B2B: the first step in becoming an adventurous manager"},"content":{"rendered":"<p>As we all return to work (and along the same lines as my previous article), let\u2019s also return to the basic principles of Google Analytics. Of course this short guide won\u2019t bring anything revolutionary to SEO experts, but it should provide support to business managers looking to dive into the fabulous (and free!) world of Google Analytics.<\/p>\n<p><strong>1-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong><strong>What is Google Analytics?<\/strong><\/p>\n<p>The main difference between traditional marketing and e-marketing lies in the fact that an individual\u2019s movements on a website may be traced, recorded and analyzed. This is exactly what Google Analytics is proposing.<\/p>\n<p>Once you\u2019ve created your free Google Analytics account, you will be asked to link it to your website with a code provided by Google. This step is fairly simple (depending on your website) and the link between your website and Google Analytics normally takes a mere 24 hours.<\/p>\n<p><strong>2-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong><strong>What is the value-added to my e-marketing with Google Analytics?<\/strong><\/p>\n<p>For many companies in B2B, websites constitute the central node of internet strategy. This is usually where catalogs, the details of a company\u2019s activities, and much more can be found. Social networks (Linkedin, Facebook, Twitter, Youtube, blogs, etc.) and search engines (Google, Bing, etc.) are like satellites that gravitate around a central planet: the company\u2019s website.<\/p>\n<p>Google Analytics allows you to measure and analyze strategic marketing data directly related to a website:<\/p>\n<ul>\n<li>Number of visits,<\/li>\n<li>Geographic location of visitors,<\/li>\n<li>Key words used on search engines,<\/li>\n<li>Number of visits from various social networks, etc.<\/li>\n<\/ul>\n<p>A true goldmine for strategists and other tacticians!<\/p>\n<p><strong>3-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong><strong>Some ground rules<\/strong><\/p>\n<p><a href=\"https:\/\/exob2b.com\/wp-content\/uploads\/2012\/09\/Google-Analytics.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6022\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2012\/09\/Google-Analytics.png\" alt=\"Google-Analytics\" width=\"250\" height=\"210\"><\/a>The first rule, which is perfect for beginners, is self-training. Google Analytics is a powerful tool that needs to be fully mastered in order to get the most out of it. On the web, training possibilities are common and Google offers videos for free (in English). This constitutes the base necessary for any inbound marketing expert. Ideally, one should have a Google Analytics account linked to their website in order to practice while viewing these explanatory videos.<\/p>\n<p>Another rule (or piece of advice) is to exclude traffic from all IP addresses of your employees. You can\u2019t imagine how often your own employees go to your website to look for company information. The filter of IP addresses focuses solely on the behavior of visitors \u201cthat you want to have\u201d: current clients, potential clients, suppliers, business partners, namely.<\/p>\n<p><strong>4-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong><strong>Use with caution<\/strong><\/p>\n<p>Mastering Google Analytics and all it has to offer requires a good deal of learning. Let\u2019s be honest: Google Analytics is essential, but it isn\u2019t easy to domesticate, especially when it comes to its very particular vocabulary that can discourage more than one novice (for example: cookies, rebound rate, indirect conversions, etc.). Don\u2019t get discouraged! On the contrary, it\u2019s worth it. The results will quickly prove it.<\/p>\n<p>I hope that this article has convinced you about the importance of using Google Analytics in order to measure your marketing efforts on the web. Don\u2019t hesitate to contact me if you need clarification or help concerning a particular point of my blog post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we all return to work (and along the same lines as my previous article), let\u2019s also return to the basic principles of Google Analytics. Of course this short guide won\u2019t bring anything revolutionary to SEO experts, but it should provide support to business managers looking to dive into the fabulous (and free!) world of Google Analytics.<\/p>\n","protected":false},"author":3,"featured_media":11997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,439,206],"tags":[200,199,166,4,63,73,205],"class_list":["post-3002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-2","category-marketing-research","category-technology-sales-and-marketing","tag-b2b-marketing-en","tag-google-analytics","tag-inbound-marketing","tag-marketing-b2b","tag-seo","tag-social-media-b2b","tag-social-networks-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics in B2B: the first step in becoming an adventurous manager - ExoB2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics in B2B: the first step in becoming an adventurous manager\" \/>\n<meta property=\"og:description\" content=\"As we all return to work (and along the same lines as my previous article), let\u2019s also return to the basic principles of Google Analytics. Of course this short guide won\u2019t bring anything revolutionary to SEO experts, but it should provide support to business managers looking to dive into the fabulous (and free!) world of Google Analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-04T12:08:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-01T19:23:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lynda St-Arneault\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynda St-Arneault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/\"},\"author\":{\"name\":\"Lynda St-Arneault\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe\"},\"headline\":\"Google Analytics in B2B: the first step in becoming an adventurous manager\",\"datePublished\":\"2012-09-04T12:08:08+00:00\",\"dateModified\":\"2021-11-01T19:23:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/\"},\"wordCount\":555,\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"B2B Marketing\",\"google analytics\",\"Inbound Marketing\",\"marketing B2B\",\"SEO\",\"Social Media B2B\",\"social networks\"],\"articleSection\":[\"Market Research\",\"Marketing Research\",\"Technology Sales and Marketing\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/\",\"url\":\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/\",\"name\":\"Google Analytics in B2B: the first step in becoming an adventurous manager - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2012-09-04T12:08:08+00:00\",\"dateModified\":\"2021-11-01T19:23:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Analytics in B2B: the first step in becoming an adventurous manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe\",\"name\":\"Lynda St-Arneault\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g\",\"caption\":\"Lynda St-Arneault\"},\"description\":\"Lynda St-Arneault est pr\u00e9sidente fondatrice d\u2019ExoB2B et sp\u00e9cialiste du marketing B2B depuis 2002. Elle \u00e9crit sur la strat\u00e9gie, le positionnement, le contenu et l\u2019int\u00e9gration de l\u2019IA en marketing.\",\"url\":\"https:\/\/exob2b.com\/en\/author\/lynda-st-arneault\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Analytics in B2B: the first step in becoming an adventurous manager - ExoB2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/","og_locale":"en_US","og_type":"article","og_title":"Google Analytics in B2B: the first step in becoming an adventurous manager","og_description":"As we all return to work (and along the same lines as my previous article), let\u2019s also return to the basic principles of Google Analytics. Of course this short guide won\u2019t bring anything revolutionary to SEO experts, but it should provide support to business managers looking to dive into the fabulous (and free!) world of Google Analytics.","og_url":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/","og_site_name":"ExoB2B","article_publisher":"https:\/\/www.facebook.com\/ExoB2B","article_published_time":"2012-09-04T12:08:08+00:00","article_modified_time":"2021-11-01T19:23:24+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","type":"image\/jpeg"}],"author":"Lynda St-Arneault","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lynda St-Arneault","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#article","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/"},"author":{"name":"Lynda St-Arneault","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe"},"headline":"Google Analytics in B2B: the first step in becoming an adventurous manager","datePublished":"2012-09-04T12:08:08+00:00","dateModified":"2021-11-01T19:23:24+00:00","mainEntityOfPage":{"@id":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/"},"wordCount":555,"publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"image":{"@id":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#primaryimage"},"thumbnailUrl":"","keywords":["B2B Marketing","google analytics","Inbound Marketing","marketing B2B","SEO","Social Media B2B","social networks"],"articleSection":["Market Research","Marketing Research","Technology Sales and Marketing"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/","url":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/","name":"Google Analytics in B2B: the first step in becoming an adventurous manager - ExoB2B","isPartOf":{"@id":"https:\/\/exob2b.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#primaryimage"},"image":{"@id":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#primaryimage"},"thumbnailUrl":"","datePublished":"2012-09-04T12:08:08+00:00","dateModified":"2021-11-01T19:23:24+00:00","breadcrumb":{"@id":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/exob2b.com\/en\/google-analytics-in-b2b-the-first-step-in-becoming-an-adventurous-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/exob2b.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Analytics in B2B: the first step in becoming an adventurous manager"}]},{"@type":"WebSite","@id":"https:\/\/exob2b.com\/en\/#website","url":"https:\/\/exob2b.com\/en\/","name":"ExoB2B","description":"High precision integrated marketing","publisher":{"@id":"https:\/\/exob2b.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exob2b.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/exob2b.com\/en\/#organization","name":"ExoB2B","url":"https:\/\/exob2b.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","contentUrl":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg","width":696,"height":696,"caption":"ExoB2B"},"image":{"@id":"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ExoB2B","https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/","https:\/\/www.youtube.com\/@Exob2b","https:\/\/www.threads.com\/@exob2b"],"description":"Agence marketing B2B, Montr\u00e9al et Rive-Sud. Au service des grandes entreprises et des PME. ExoB2B est une agence marketing B2B \u00e0 la crois\u00e9e de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et du num\u00e9rique. Bas\u00e9s sur la Rive-Sud de Montr\u00e9al, nous aidons les entreprises \u00e0 se positionner avec clart\u00e9, b\u00e2tir une marque forte, g\u00e9n\u00e9rer des pistes de vente qualifi\u00e9es et cro\u00eetre durablement sur leurs march\u00e9s. Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.","email":"info@exob2b.com","telephone":"514-765-9888","legalName":"ExoB2B","foundingDate":"2002-01-20","naics":"541810","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe","name":"Lynda St-Arneault","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g","caption":"Lynda St-Arneault"},"description":"Lynda St-Arneault est pr\u00e9sidente fondatrice d\u2019ExoB2B et sp\u00e9cialiste du marketing B2B depuis 2002. Elle \u00e9crit sur la strat\u00e9gie, le positionnement, le contenu et l\u2019int\u00e9gration de l\u2019IA en marketing.","url":"https:\/\/exob2b.com\/en\/author\/lynda-st-arneault\/"}]}},"_links":{"self":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/3002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/comments?post=3002"}],"version-history":[{"count":2,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/3002\/revisions"}],"predecessor-version":[{"id":29759,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/posts\/3002\/revisions\/29759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/media?parent=3002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/categories?post=3002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exob2b.com\/en\/wp-json\/wp\/v2\/tags?post=3002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}