{"id":3561,"date":"2012-11-28T10:13:14","date_gmt":"2012-11-28T15:13:14","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=3561"},"modified":"2012-11-28T10:13:14","modified_gmt":"2012-11-28T15:13:14","slug":"feedback-from-facebook-more-popular-with-smb-manufacturers-in-quebec","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/feedback-from-facebook-more-popular-with-smb-manufacturers-in-quebec\/","title":{"rendered":"Feedback from \u201cFacebook more popular with SMB manufacturers in Quebec\u201d"},"content":{"rendered":"

Following the publication of my previous blog post entitled \u201cFacebook more popular with SMB manufacturers in Quebec<\/a>,\u201d I received a comment from a reader concerning performance and ROI indicators of social media.<\/p>\n

Mr. Turcotte, whom I would like to thank for commenting, raised a few points that in my opinion are worth sharing. Below our correspondence.<\/p>\n

The question asked by Dakx Turcotte:<\/strong><\/p>\n

By simple curiosity, of the 35\/45% of B2B companies present on social networks, such as Facebook, Twitter or LinkedIn, what is the average number of followers and monthly interactions? This is important because if the investment doesn\u2019t pay then why prioritise it? Especially if there are other ways to be more profitable in the short and long run. The # of\u00a0followers and\u00a0interactions could give an idea of what to expect and to see whether or not our work is\u00a0\u201ccorrect\u201d and relevant compared to that of other companies.<\/em><\/p>\n

My answer:<\/strong><\/p>\n

Mr. Turcotte,<\/em><\/p>\n

First of all, thank you for your comment and your interest in Exo\u2019s blog.<\/em><\/p>\n

To answer your question, in the study we did not ask for the number of followers or the number of monthly interactions. This question could become the subject of a later research study. Since we knew in theory that companies in Quebec are relatively late in their acceptance of social media, we felt it was better to give a general description of the context before getting into any details. For example, we learned from this study that only 56% of manufacturers present on the web use Google Analytics to measure the efficiency of their online marketing activities. Another interesting figure: 16% of the sample population interviewed used no online marketing tactic; not even a website!<\/em><\/p>\n

Lastly, your question also made us speculate on whether the number of followers\u00a0and interactions is a good tool for controlling and measuring the efficiency of the activities of social media. Awareness, in their white paper entitled,\u00a0\u201cThe Social Marketing Funnel: Driving Business Value with Social Marketing,\u201d offers 2 suggestions:<\/em><\/p>\n