{"id":37845,"date":"2024-06-04T08:02:00","date_gmt":"2024-06-04T12:02:00","guid":{"rendered":"https:\/\/exob2b.com\/marketing-numerique-b2b-ia-baisse-qualite-services-google\/"},"modified":"2024-06-14T14:14:06","modified_gmt":"2024-06-14T18:14:06","slug":"b2b-digital-marketing-ai-decline-quality-google-service","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/b2b-digital-marketing-ai-decline-quality-google-service\/","title":{"rendered":"B2B digital marketing: AI and the decline in quality of Google services"},"content":{"rendered":"\n

These are the two topics I’m going to cover in this post on B2B digital marketing. Have you noticed? Is the quality of services offered by Google and many other GAFAMs<\/a> increasingly declining?<\/h2>\n\n\n\n

On the digital marketing planet, we talk about “enshittification<\/a>“. It’s a term popularized by author Cory Doctorow<\/a>. This phenomenon became particularly apparent with Google’s algorithm updates in September 2023 and March 2024. Like the expression says: they “spanked the dash” for some companies (is this your case?). Since then, some results have been of lesser quality. They go against the recommendations established many years ago (content quality).<\/p>\n\n\n\n

In this source,<\/a> for example, a search term that used to come up with a company offering quality products no longer comes up at the expense of magazines and articles of lesser quality. Suddenly, our dependence on a monopolistic Web is crashing down on us; there’s no escape (\u2026unless Bing is an alternative?).<\/p>\n\n\n\n

Google Search releases more “junk” – what does that mean for Google Ads?<\/h3>\n\n\n\n

Google is now filled (saturated?) with ads. Of course in search results (there are now a lot of them, aren’t there?). In Gmail, Google Maps, shopping, etc. Google’s pursuit of profit takes precedence over the quality of the search service, and the latter suffers as a result.<\/p>\n\n\n\n

Google Ads still generates excellent results for the vast majority of our B2B customers. New campaign types (such as Performance Max) are delivering excellent results.<\/p>\n\n\n\n

The imminent problem:<\/strong> a loss of confidence in the quality of the general service and, therefore, of Google Ads. A vicious circle?<\/p>\n\n\n\n

The danger? <\/strong>For many of our customers, Google Ads – and Google Search in particular – is the best generator of awareness, leads and sales. A widespread loss of trust could seriously impact campaign performance.<\/p>\n\n\n\n

Google really hasn’t said its last word. But the fact remains that the decline in quality of the Web’s largest infrastructure is cause for concern.<\/p>\n\n\n\n

Want to find out more? Here are a few links:<\/p>\n\n\n\n