{"id":37885,"date":"2024-06-11T10:48:42","date_gmt":"2024-06-11T14:48:42","guid":{"rendered":"https:\/\/exob2b.com\/publicite-en-ligne-5-affirmations\/"},"modified":"2024-06-21T13:04:11","modified_gmt":"2024-06-21T17:04:11","slug":"online-advertising-five-statements-that-make-me-roll-my-eyes","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/online-advertising-five-statements-that-make-me-roll-my-eyes\/","title":{"rendered":"Online advertising: five statements that make me roll my eyes!"},"content":{"rendered":"\n

These are all legitimate claims; for us, it’s our bread and butter. But for some custo mers, online advertising is more abstract.<\/h2>\n\n\n\n

Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I’m not judging you!). Read on, you might find yourself asking these questions on your first digital campaign. <\/a>\ud83d\ude09<\/p>\n\n\n\n

1- No one at the office has seen my online ad on Facebook or LinkedIn!<\/h3>\n\n\n\n

Focusing for multiple campaigns works through targeting (interests, profile, behavior, machine learning and AI). You’re often not your own marketing target, are you? If you were constantly seeing your own ad, then I’d say there’s something to worry about \ud83d\ude09 (except for remarketing, which can be normal).<\/p>\n\n\n\n

Don’t forget that the content displayed to users is unique to each individual (depending on their preferences, the content they’ve viewed, etc.).<\/p>\n\n\n\n

2- I want to buy my competitor’s keyword on Google, so I can divert all his customers, crush him and make lots of cash.<\/h3>\n\n\n\n

When a customer tells me this, I always imagine Mr. Burns in his diabolical position (excellent).<\/p>\n\n\n\n

\"publicit\u00e9<\/figure>\n\n\n\n

Remember this as a mantra: <\/strong>your success (or lack of it) on Google Ads depends on the perfect match between the keywords you buy, your ad and the content of your landing page.<\/p>\n\n\n\n

So, if you buy your competitor’s keyword (company XYZ) and your ad doesn’t mention it, and neither does your landing page, you risk a poor performance. What’s more, your competitor might find out and retaliate. Often, this will lead to accidental clicks from that competitor’s regular customers.<\/p>\n\n\n\n

In short, a bad starting point. Having said that, yes, in some cases this action can achieve certain results\u2026 but it’s still a bad starting point if you’re new to Google Ads.<\/p>\n\n\n\n

3- Our landing page will appear organically as well as on our campaigns (killing 2 birds with one stone)!<\/h3>\n\n\n\n

Nah! That’s not the point. A landing page serves the purpose of a campaign. In fact, it shouldn’t even be referenced, to avoid SEO “strikes” for duplicate content.<\/p>\n\n\n\n

4- I typed in this keyword and our online ad didn’t even come up on Google…<\/h3>\n\n\n\n

Classic! Every time I’m asked this question, I can feel the fear, the feeling behind it is: “you mediocre consultant, my ad doesn’t appear, pathetic”.<\/p>\n\n\n\n

There are several parameters to consider here:<\/p>\n\n\n\n