{"id":3822,"date":"2013-01-09T10:32:15","date_gmt":"2013-01-09T15:32:15","guid":{"rendered":"http:\/\/www.exomarketing.biz\/\/?p=3822"},"modified":"2022-01-05T14:34:48","modified_gmt":"2022-01-05T19:34:48","slug":"email-marketing-in-b2b-we-would-be-crazy-not-to-use-it","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/email-marketing-in-b2b-we-would-be-crazy-not-to-use-it\/","title":{"rendered":"Email marketing in B2B: we would be crazy not to use it!"},"content":{"rendered":"

With the arrival of social media, we all believed in the imminent death of \u201cobsolete\u201d emails
\n(emails, \u201cthat is so 2007!\u201d). Yet a new year has begun and emails are still alive and widely used.<\/p>\n

This is particularly true for managers in B2B marketing. According to a recent study conducted by Exo, emails are the second most used tool in e-marketing (the use of a website is the most used tool) by manufacturing companies in Quebec. In addition, according to Forrester Research, 89% of marketing managers state that email marketing is the number one channel for generating leads.1<\/sup> According to Marketing Profs, more than half of marketing managers use email marketing for the following:<\/p>\n

1-      The generation of leads and lead nurturing<\/p>\n

2-      Improving and building a brand image<\/p>\n

3-      Increasing sales<\/p>\n

4-      Reinforcing leadership2<\/sup><\/p>\n

Email marketing is a potentially powerful tool for your company. If done well, email marketing can increase the number of potential clients and, without a doubt, can become a channel for generating new clients.<\/p>\n

The website Business-to-Community<\/a> suggests a few ways to make email marketing efficient. I\u2019ve listed them below with a comment on each point:<\/p>\n