{"id":38966,"date":"2025-02-11T11:25:13","date_gmt":"2025-02-11T16:25:13","guid":{"rendered":"https:\/\/exob2b.com\/marketing-b2b-recherche-vocale\/"},"modified":"2025-02-14T15:36:58","modified_gmt":"2025-02-14T20:36:58","slug":"how-voice-search-is-transforming-b2b-marketing","status":"publish","type":"post","link":"https:\/\/exob2b.com\/en\/how-voice-search-is-transforming-b2b-marketing\/","title":{"rendered":"How voice search is transforming B2B marketing"},"content":{"rendered":"\n<p><strong>B2B marketing goes voice: are you ready? A few years ago, talking to a machine was science fiction. Today, many search engines such as Google and Bing answer our questions by voice, even in a professional context. In B2B, the voice search revolution is underway, and it&#8217;s moving much faster than anyone imagined.<\/strong><\/p>\n\n\n\n<p>I spent the weekend working on a content strategy for a client, and I have to say that voice search and the growing use of Bing with AI, among other things, is changing everything. Even in B2B marketing.<\/p>\n\n\n\n<p>Did you know that <strong>27% of B2B queries on Google are already made by voice? And that by the end of 2025, over 50% of searches will be by voice? <\/strong>This figure continues to rise as technology evolves and the habits of decision-makers change. But the question is: is your business being found when someone does a voice search on Google or Bing, looking for solutions tailored to their needs?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-voice-search-a-quick-test\">Voice search: a quick test<\/h2>\n\n\n\n<p>Test it now: open your phone, launch Google Search or Bing, and ask a question your customers might ask, such as:<br><em>\u2018What&#8217;s the best ERP for manufacturers in Quebec?\u2019<br>Or, \u2018What are the SaaS solution providers for the industry?\u2019<\/em><\/p>\n\n\n\n<p>If your company doesn&#8217;t appear in the voice response\u2026 you&#8217;re invisible. Why is voice search a strategic issue for B2B? The figures speak for themselves\u2026 We&#8217;re going through a rapid digital transformation, and B2B is no exception. Here are a few statistics from the <a href=\"https:\/\/www.synup.com\/fr\/voice-search-statistics?utm_source=chatgpt.com\">Synup website<\/a> that should make you think.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-voice-search-some-statistics\">Voice search: some statistics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>By the end of 2024, around 80% of voice searches will be in the form of conversations, moving away from traditional search methods<\/strong><\/li>\n\n\n\n<li>E<strong>xpect to see a sharp increase in \u2018near me\u2019 and local searches, which account for 76% of voice searches and are expected to triple as more users search directly for information about local businesses<\/strong><\/li>\n\n\n\n<li><strong>The global voice recognition market is expected to reach $26.8 billion by the end of 2025<\/strong><\/li>\n\n\n\n<li><strong>1 billion voice searches are carried out every month via mobile and voice search devices<\/strong><\/li>\n\n\n\n<li><strong>Voice search generates more than $2 billion in sales.<\/strong><\/li>\n\n\n\n<li><strong>Voice-assisted search is expected to generate more than $40 billion by the end of 2025<\/strong><\/li>\n\n\n\n<li><strong>71% of executives prefer to use their voice to find a solution rather than typing on a keyboard<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>If your business isn&#8217;t optimised for voice, it simply doesn&#8217;t exist in these searches. <\/strong>Take a second to imagine: a factory manager in Canada or the United States is looking for an ERP solution. He&#8217;s no longer typing in \u2018Best ERP for manufacturing\u2019, he&#8217;s asking: \u2018What&#8217;s the best-performing ERP software for an industrial SME?\u2019<\/p>\n\n\n\n<p>The first vocal result gets his attention. They click, they visit the site, they send a request for information. But what about you? If you don&#8217;t appear, you&#8217;re missing out on a valuable opportunity without even knowing it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"297\" src=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/02\/marketing-b2b-recherche-vocale-etes-vous-prets-2.jpg\" alt=\"voice search\" class=\"wp-image-38909\" srcset=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/02\/marketing-b2b-recherche-vocale-etes-vous-prets-2.jpg 1000w, https:\/\/exob2b.com\/wp-content\/uploads\/2025\/02\/marketing-b2b-recherche-vocale-etes-vous-prets-2-300x89.jpg 300w, https:\/\/exob2b.com\/wp-content\/uploads\/2025\/02\/marketing-b2b-recherche-vocale-etes-vous-prets-2-768x228.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-steps-to-optimise-your-b2b-voice-seo\">5 steps to optimise your B2B voice SEO<\/h2>\n\n\n\n<p>Do you want to be found in voice search? Here are the 5 essential steps to optimise your visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-write-like-your-customers-talk\">1. Write like your customers talk<\/h3>\n\n\n\n<p>Voice users speak naturally. They don&#8217;t just use technical keywords, they ask complete questions.<br>\u2018How does artificial intelligence help manufacturers?\u2019<br>Immediate action :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Incorporate natural questions and answers into your content<\/strong><\/li>\n\n\n\n<li><strong>Write as if you were answering a prospect asking you a question in person<\/strong><\/li>\n\n\n\n<li><strong>Create an FAQ optimised for voice search<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-google-my-business-essential-for-voice\"><br>2. Google My Business: essential for voice<\/h3>\n\n\n\n<p>Companies that are well referenced locally are favoured by voice search. Check that the information on your listing is up to date and optimised:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your address and telephone number are up to date<\/strong><\/li>\n\n\n\n<li><strong>Your description contains strategic keywords<\/strong><\/li>\n\n\n\n<li><strong>You have customer reviews (the more positive they are, the more likely you are to be recommended vocally)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Example :<br>\u2018Where can I find a supplier of industrial parts in Montreal?\u2019<br>If your Google My Business listing is well optimised, Google Assistant will recommend your business first!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-voice-search-aim-for-position-zero-on-google\">3. Voice search: aim for \u2018Position Zero\u2019 on Google<\/h3>\n\n\n\n<p>When a voice assistant answers a question, it reads the first optimised extract in<strong> Position Zero. Target this position.<\/strong> How can you do this?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep your answers short and to the point (40-50 words max)<\/strong><\/li>\n\n\n\n<li><strong>Use bullet lists (Google loves them!)<\/strong><\/li>\n\n\n\n<li><strong>Add structured tags (schema markup) to help Google understand your content<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Voice-optimised example:<br>\u2018ERP software enables manufacturers to optimise production, reduce errors and improve efficiency.\u2019<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-optimising-your-content-for-voice-search-and-its-challenges\">4. Optimising your content for voice search (and its challenges!)<\/h3>\n\n\n\n<p>In Quebec, voice search poses a unique challenge: voice assistants have a very poor understanding of Franglais and mixed languages. So how can you avoid making mistakes?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep your English and French content separate<\/strong><\/li>\n\n\n\n<li><strong>Don&#8217;t mix languages in the same sentence<\/strong><\/li>\n\n\n\n<li><strong>Test your own voice queries to see how Google understands your site<\/strong><\/li>\n<\/ul>\n\n\n\n<p>If Google misinterprets your content, you risk being left out of the voice results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-monitor-and-adjust-your-voice-seo-strategy\">5. Monitor and adjust your voice SEO strategy<\/h3>\n\n\n\n<p>Voice SEO, like traditional SEO, is constantly evolving. Your strategy needs to be updated regularly. Here are a few key actions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Test your voice visibility every month by asking typical questions<\/strong><\/li>\n\n\n\n<li><strong>Use Google Search Console to analyse your voice queries<\/strong><\/li>\n\n\n\n<li><strong>Update your content to reflect new search trends<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Voice search is already transforming B2B marketing. Companies that adapt now will be one step ahead of their competitors.<\/p>\n\n\n\n<p>Test your voice visibility, apply these optimisations to your website and find out how ExoB2B can help you optimise your B2B marketing. <a href=\"https:\/\/exob2b.com\/en\/contact\/\">Contact us now!<\/a><\/p>\n\n\n\n<p><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B marketing goes voice: are you ready? A few years ago, talking to a machine was science fiction. Today, many search engines such as Google and Bing answer our questions by voice, even in a professional context. In B2B, the voice search revolution is underway, and it&#8217;s moving much faster than anyone imagined. I spent [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":38971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[922,793,1916,1356,161],"tags":[323,200,2573,2564,2565,2574,2575,2572],"class_list":["post-38966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-automation","category-b2b-marketing","category-martech-2-en","category-seo-3","tag-b2b-en","tag-b2b-marketing-en","tag-b2b-voice-search","tag-google-assistant-en","tag-google-my-business-en","tag-position-zero-2","tag-seo-strategy","tag-voice-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Voice search and B2B marketing: are you ready?<\/title>\n<meta name=\"description\" content=\"Already 25% of B2B queries on Google are made by voice. 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Pionni\u00e8re du marketing B2B, ExoB2B fait \u00e9voluer la fa\u00e7on dont les marques pensent et performent.\",\"email\":\"info@exob2b.com\",\"telephone\":\"514-765-9888\",\"legalName\":\"ExoB2B\",\"foundingDate\":\"2002-01-20\",\"naics\":\"541810\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/741f2408fe6b302d41801b7c8957aafe\",\"name\":\"Lynda St-Arneault\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e6f2feb705e7a1449969d2bc2e0ca0f7b67f49482a92eea0d5b41772edee46a?s=96&d=mm&r=g\",\"caption\":\"Lynda St-Arneault\"},\"description\":\"Lynda St-Arneault est pr\u00e9sidente fondatrice d\u2019ExoB2B et sp\u00e9cialiste du marketing B2B depuis 2002. 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